Step Inside >>
Behind unassuming doors lies Lucy's Lounge

Immerse yourself in whispered tales and timeless beats, as the ambiance transports you to a bygone era reserved for top shelf A-listers. An air of intrigue awaits those who dare to discover this hard-to-find haven.

Be captivated.

Seek the unseen.
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creative hospitality concepts

Creative Hospitality Concepts - Editor's Note: In Response to Phoebe

May 30, 2024
Note: This post is in response to Cory Falter's interview […]
crms for hotels

The Future of Hotel Marketing for Group Sales: Unlocking the Power of CRMs

April 20, 2024
No one likes to cold prospect. You don’t have to.  […]
marketing ideas for hotel vendors

7 Powerful (& Easy!) Marketing Ideas for Hotel Vendors

March 18, 2024
Did you know that 96% of sales are directly attributed […]
social selling lure agency

Social Selling Made Easy - A Beginner's Guide for Hotel Sales Pros

February 15, 2024
Are you ready to level up your prospecting? Cold calling, […]
hospitality branding agency

Beyond the Logo: The Ultimate Guide to Hospitality B2B Brand Strategy

January 23, 2024
When you think of the term “branding,” what’s the first […]
hotel sales ideas | lure agency

From 1999 to Beychella: Remixing Hotel Sales

November 8, 2023
In the bustling world of hotel sales, Tré Wilke IV […]
hospitality seo | generative AI | lure agency

Generative AI in Hospitality: Chat with Craig Carbonniere

October 30, 2023
In the modern digital landscape, AI has become a prominent […]
hotel vendor tips

Cruising to Success: Unleashing Your Inner Maverick in Hospitality Marketing

August 30, 2023
Scaling Up Strategies for Hotel Vendors and Suppliers In today's […]

Sales Manager vs Trusted Advisor: What’s the Difference and Which is Better?

July 21, 2023
In the world of sales, there are two distinct roles […]

Choosing a Marketing Agency Partner? Here are 5 Qualities to Ensure Success

July 12, 2023
Are you stuck in a rabbit hole of marketing agency […]

Accelerating Decision-Making in the Hotel Supply Chain: Strategies for Vendors & Suppliers

June 14, 2023
How Hotel Suppliers & Vendors Can Get  to a “Yes!” […]

Social Proof: A Hotel Salesperson's Secret Weapon

May 24, 2023
How Social Proof Can Boost Your Hotel Sales and Win […]

The Rise of the Non-Professional Meeting Planner and What it Means for Hotel Sales Teams

May 8, 2023
There is a shift in how events are planned for […]

HOT TAKE: 4 Reasons Suppliers Have a Hard Time Selling in the Hospitality Industry

April 10, 2023
Hotel suppliers in the hospitality industry must navigate a complex […]

How Hotels Can Capitalize on New Hybrid Work Models

March 24, 2023
Working Collaborative Group Gatherings: A New Segment is Being Defined […]

Wasting Time on Cheap Leads? Relationship Marketing Fills a Better Funnel

March 7, 2023
Let's face it, chasing weak leads that don’t close can […]
creativity in marketing

Exploring the Power of Creativity in Digital Marketing

January 24, 2023
Does Creativity Even Matter in B2B Hospitality Marketing? Creativity separates […]
tips for becoming a vendor for hotels

Insider Secrets for Becoming a Vendor for Hotels

January 13, 2023
Can you walk the talk in hospitality? Hotels rely on […]
outbound sales prospecting

Cold vs. Warm: Outbound Sales Prospecting Insights

December 4, 2022
It all comes down to delivering the right message at […]
market research for b2b

Why Research is So Dang Sexy

November 16, 2022
Profitability is a sexy word for anyone in business. When […]
digital marketing assessment

Digital Marketing Assessment for Hospitality: Easy Guide

October 17, 2022
How do you know if your hospitality marketing strategy drives […]

Consumers as Your Best Marketing Channel: A Guide

October 5, 2022
It is no secret that social media has drastically changed […]
hotel sales

Hotel Sales Demystified

August 23, 2022
Uncovering misconceptions and unlocking opportunities. Sales representatives are the lifeblood […]
b2b hospitality marketing - lure agency

Hospitality B2B Marketing: Debunking Myths, Revealing Truths

August 6, 2022
It's no secret that there are a lot of misconceptions […]
conversion copywriting

Words that Sell: Conversion Copywriting for B2B

July 18, 2022
Imagine crafting content so compelling that it easily convinces your […]

How to Make Your Digital Marketing Less Digital

June 20, 2022
Humanization of Hotel Marketing - What it Is & Why […]

Short-Form B2B Videos: Something to Dance About?

June 7, 2022
Are you ready to embrace the hottest trend in content […]

Want to Hit Your Sales Target? Here's Why You Should Partner with a Sharpspring Agency

May 6, 2022
Marketing automation is the use of software and technology to […]
an effective marketing strategy

Digital Marketing Success: Setup Tips

April 19, 2022
Are you leaving money on the table?  It's a tough […]

Technology for the Hospitality Industry: 3 Exciting Trends to Watch

April 6, 2022
Boost revenue. Improve efficiencies. Crush the competition. Let's face it, […]
video testimonial marketing b2b hospitality

Video Testimonials for B2B Sales in Hospitality

February 15, 2022
Video Testimonial Marketing - The Game Changer for B2B Hospitality […]
hospitality vendors hospitality b2b

Hospitality Vendors, Want More Clients? Here’s What to Know

February 9, 2022
As with any industry, finding the right customers is key […]

How Customer Reviews Can Help (and Hurt) Your Hospitality Brand’s SEO

December 2, 2021
When it comes to the hospitality industry, reviews aren’t just […]
hospitality sales

Hospitality Sales 2022: Challenges, Opportunities & Predictions

November 22, 2021
Seasoned Sales Trainer Doug Kennedy, President at Kennedy Training Network, […]
hospitality marketing agency | lure agency

Elevating Your Brand: How a Hospitality Marketing Agency Can Transform Your Business

November 17, 2021
In today's fiercely competitive hospitality industry, standing out from the […]
recruitment marketing strategies

7 Recruitment Marketing Strategies to Attract the Best Talent

November 17, 2021
Let's face it, recruitment marketing is quite different than any […]
hospitality b2b sales attribution dark social

Dark Social Could be the Reason Why Hospitality B2B Sales Attribution is a Bust

November 3, 2021
Just when you thought you had a handle on your […]
social proof

Supercharge Your Marketing with Social Proof - Here's How!

September 10, 2021
It's Not What You Say; It's What Your Customers Say […]
lead generation ideas for b2b

3 Quick Actionable Tips You Can Take Today to Get High Quality Leads

August 29, 2021
It's no secret that you need quality leads to grow […]
how to convert leads into sales

Sparking Sales Through Psychology: 7 Triggers That Convert Leads to Customers

August 20, 2021
The process of going from lead to customer is a […]
integrated marketing agency lure agency

7 Reasons an Integrated Marketing Agency Will Help You Crush Your Goals

May 21, 2021
The Secret Sauce to Digital Success Should Include a Valued […]

How Creating Content Builds Relationships and ROI in the Hospitality Industry

January 29, 2021
We know what you’re thinking: haven’t we already talked about […]
lure agency linkedin sales tips

Linkedin is Hosting Your Biggest Networking Event

January 19, 2021
Is your FOMO (Fear Of Missing Opportunities) kicking in? Traditional networking […]
hospitality group sales

The Evolution of Group Sales

January 11, 2021
Change is no longer optional, but success is. Let’s be […]
hotel marketing strategy

Content or Paid: Which is a Better Hotel Marketing Strategy?

December 3, 2020
When you’re evaluating your hotel marketing strategy and budgets, you’re […]
hotel group sales

How to Increase Hotel Group Sales with Expert Timing

September 14, 2020
Ever heard the saying “strike while the iron is hot?” […]
social selling with LinkedIn

10 Quick & Dirty Skills You Need to Succeed with Social Selling

August 21, 2020
In this ongoing series on social selling, we cover topics […]
hospitality sale pros

Why Content is Essential for Hospitality Sales Pros

August 18, 2020
Right now, what do you think of when the term […]
social selling

Steer Clear of These LinkedIn No-No's

July 2, 2020
In this ongoing series on social selling, we are covering […]
linkedin marketing tips - social selling

Dive Deep Into These 11 LinkedIn "Do's" for Social Selling Success

June 4, 2020
In this ongoing series on social selling, we are covering […]

How to Grow Your LinkedIn Profile Into a Lead Generating Machine

April 20, 2020
Personal branding starts with LinkedIn. If there's ever been a […]
empathy marketing lure agency

Empathy Marketing: Here’s How to Serve, Survive and Thrive

March 19, 2020
It’s not easy being in the hospitality industry right now. […]
social selling by lure agency

Prospecting Blues? Social Selling Can Turn Things Around – Here’s Why and How

January 30, 2020
As we explore the idea of social selling, we’ll dig […]
social selling

Want to Crush Your Sales Goals? You Must First Serve.

November 11, 2019
The concept is nothing new, but it's often overlooked when […]

Is Your Tired Website Costing You a Fortune?

October 15, 2019
It’s time for some straight talk. An un-optimized website could […]

What if Darth Vader Was Your VIP Guest?

July 17, 2019
Our Team consisting of Cory Falter, Michael Duffy and myself recently offered the following content as a presentation at a conference. Want the slides?

Want To Connect With Your Prospects? Here’s How To Get Personal, Without Being Creepy

July 17, 2019
As a hospitality brand, you may have noticed that in today’s digital world, it’s harder than ever to catch a prospect’s attention.

Boost Hotel Sales with These Hot Marketing Automation Tips

July 17, 2019
The demand for consumer attention is at an all-time high. The catch-phrase for this might be “if you can’t stand the heat, stay out of the kitchen.

Heal Your Hotel Sales Pipeline! The Secret To Relieving RFP Fatigue

July 17, 2019
The original concept of the RFP was created with good intentions. It was originally developed as a standardized process for submitting clear and consistent information between the planner and the property.

MOFU or MOFO? Why Understanding Your Hotel Buyer’s Journey is Critical to Conversion

July 17, 2019
The used car salesman lurking in the lot like a rabid great white shark. Or the fast-talking telemarketer, who tries to release their pitch before you call end button.

Inbound Sales For Your Hotel :: Be the Hero

July 17, 2019
Best practices reap best rewards. When it comes to sales, this is exponentially true. Except, for a hotel these days

“Oh Snap” – Why the Hospitality Industry Needs to be on Snapchat

July 17, 2019
In the ever-changing world of social media there is a driving new force on the street that hoteliers shouldn’t ignore, and that platform is Snapchat.