Pure gold. No fluff. That’s the stuff.

You know it and we know it – most content is just crap. So, we separate the ore from the silt for you, so you can spend your time on the important things, like forging new relationships, following up with prospects, or closing more deals.

How Customer Reviews Can Help (and Hurt) Your Hospitality Brand’s SEO

When it comes to the hospitality industry, reviews aren’t just ego boosters or destroyers - they’re an influential part of your brand’s SEO. Search engines…

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Hospitality Sales 2022: Challenges, Opportunities & Predictions

Seasoned Sales Trainer Doug Kennedy, President at Kennedy Training Network, Inc. and Cory Falter, Principal at Lure Agency recently explored some of the…

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7 Recruitment Marketing Strategies to Attract the Best Talent in 2022

Let's face it, recruitment marketing is quite different than any other type of marketing that you have done before. You are trying to get the perfect…

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Dark Social Could be the Reason Why Hospitality B2B Sales Attribution is a Bust

How Dark Social Changes Tracking Hospitality B2B Sales Just when you thought you had a handle on your hospitality B2B sales attribution, a phenom has occurred…

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The Perfect Concoction – 2022 Hospitality SEO Trends to Explore

As we enter the last quarter of 2021, those of us in the hospitality industry are left thinking about what the future holds for travel and tourism. Travel took…

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Supercharge Your Marketing with Social Proof – Here’s How!

It's Not What You Say; It's What Your Customers Say Social proof is a psychological phenomenon where people copy the actions of others to appear more normal.…

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3 Quick Actionable Tips You Can Take Today to Get High Quality Leads

It's no secret that you need quality leads to grow your business. But how exactly do you get them? There are a lot of different methods and approaches, but…

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Sparking Sales Through Psychology: 7 Triggers That Convert Leads to Customers

The process of going from lead to customer is a delicate one. It's not enough to just present your product or service on your website and hope that the right…

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