Hospitality Tech’s Biggest Misses And How To Fix Them

Frustration with vendors who are hard to reach or overly focused on drawn-out sales processes.

Many hoteliers just want clear, straightforward information, not always a full demo.

There's growing fatigue around underdeveloped tech and complicated integrations

Rise of the DIY sales process thanks to AI and Agentic tools

ATTENDEES:
Jasmine Seliga, Affixify
Cory Falter, Lure Agency

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SUMMARY:
🔧 The hospitality tech space is full of bloated demos, ghosting vendors, and integrations so painful they make you question your career choices. In this very first episode of the InnSync Show, Cory Falter is joined by Jasmine Seliga, Co-Founder of Affixify, to call out what’s broken—and more importantly, how to fix it.

From unresponsive sales reps to AI-driven buying habits, this candid convo is a firecracker of insights. We dig into how vendors can build trust, how hoteliers want to buy now (spoiler: it’s not through another 90-minute demo), and why structured data is your new BFF.

🎯 Whether you sell hotel tech or buy it, this episode will give you the clarity (and reality check) you didn’t know you needed.

⏱️ TIMESTAMPS:

00:00 – Welcome to InnSync Live + Guest Intro
01:00 – Why hospitality tech is due for a major reality check
02:45 – Jasmine Seliga on vendor frustration in the trenches
04:15 – The #1 complaint: unresponsive vendors (seriously?)
05:30 – Bloated demos: do hotels even want full walkthroughs?
07:00 – Why skipping discovery is killing retention
08:20 – Can vendors offer “CliffsNotes” versions of their pitch?
10:15 – The end of gatekeeping: transparency is trust
11:30 – Pricing secrecy is officially outdated—thanks to AI
13:00 – The rise of loom videos + asynchronous sales
14:00 – Real buyer story: how Loom saved 30 mins and built trust
15:00 – The integrations nightmare and “Frankenstein” tech stacks
17:00 – The deal-breaking power of poor APIs
18:30 – Jasmine's PSA: “Open API” doesn’t mean instant magic
20:00 – Why some PMS vendors charge €8,000 for integration 🤯
21:00 – DIY Sales and Agentic Search: the revolution is already here
23:00 – Jasmine’s family booked everything via ChatGPT
24:30 – Cory’s AI parenting hack: building credit for college kids
25:30 – From travel to fitness: how AI is eating the middleman
26:30 – If your content’s not AI-friendly… you’re invisible
27:30 – EEAT explained: how trust is now a human algorithm
28:30 – Final thoughts, shout-outs, and closing fireworks

📣 Closing Thoughts:

Hospitality tech is evolving—and fast. If your sales strategy still relies on hiding pricing, hoarding demos, or skipping discovery, you're not just behind... you're invisible. Guests and hoteliers alike are going full DIY with tools like ChatGPT and Affixify, demanding clarity, relevance, and trust.

This episode is your wake-up call:
✅ Be responsive
✅ Be transparent
✅ And for the love of hotels, ditch the two-hour demo

🧨 Thanks for tuning in to our first-ever InnSync Show! If you liked this episode, hit Like, Subscribe, and drop a comment telling us your biggest tech frustration (or demo horror story).

Until next time—stay synced, stay smart, and for goodness’ sake… check your inbox. 😉

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𝗜𝗦 𝗬𝗢𝗨𝗥 𝗛𝗢𝗦𝗣𝗜𝗧𝗔𝗟𝗜𝗧𝗬 𝗦𝗔𝗟𝗘𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗥𝗢𝗖𝗞𝗦?

Let’s refill your funnel.

At Lure Agency, we help hospitality brands, both hotels and vendors, ditch the noise and pour up a proven strategy that actually converts.

𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿?
Your sales strategy is running on fumes.
Your inbox is empty. Your leads are cold.

Sales and marketing? Totally out of sync.
And your competition? Getting sharper and more AI-savvy by the minute.

Whether you’re trying to fill group blocks or break into a new hotel account, you're stuck in a system that no longer works.

Whether you want full service, a mixologist, or just the recipe, we’ve got your pour.

Learn more at www.lureagency.com.

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#hotelmarketing #hotelsales #hospitalitysocialselling #hospitalityb2b #b2bmarketing #constantcontactpartner #Hoteltech #hospitalitytech

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