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From 1999 to Beychella: Remixing Hotel Sales

In the bustling world of hotel sales, Tré Wilke IV stands out as a trailblazer. His approach to revamping the traditional sales model through consumer-centric strategies reshapes how hotels engage with potential clients. 

In a candid conversation with Cory on the InnSync Show, Wilke, a fresh but impactful presence at Evans Hotels, shared his journey from a front-desk position to a role in new business development, revealing the significance of understanding the operational nitty-gritty of hotels to excel in sales.

Hotel Sales Ideas That Work

Be Proactive

Wilke’s strategy hinges on a proactive approach, leveraging platforms like LinkedIn to connect with potential clients and emphasizing the importance of solving problems rather than just pushing sales. He stresses the need for the hospitality industry to catch up with modern technological standards, moving away from outdated systems to more efficient, contemporary solutions.

Consider the Newbies

Wilke highlights a gap in the market: a need for more resources for non-professional planners who are often tasked with organizing events. He suggests that educating these individuals could be a game-changer, urging salespeople to lead with empathy and understanding.

Sales + Marketing Should Align

Cory and Wilke also discussed the crucial role of marketing in sales, emphasizing the need for synergy between the two to foster a seamless customer experience. Wilke’s narrative underscores a vital mindset shift for those in sales – to seek fulfillment in service and the happiness of clients rather than mere monetary gains.

This shift to a more holistic, service-oriented approach to hotel sales could be the key to creating lasting relationships and, ultimately, a successful career in the hospitality industry. Wilke’s story is a testament to the power of passion, perseverance, and a fresh perspective in a field ripe for innovation.

*Note: This blog post is based on a transcript of a discussion with Tré Wilke IV.*

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