Booked Solid
Is Served Here.

Hospitality sales on the rocks?

Let's refill your funnel.

Hospitality B2B has entered its AI-powered, human-starved era.

Buyers are smarter. Inboxes are louder. And your people—not your platforms—are still the difference between ignored and irresistible.

At Lure Agency, we help hotel sales teams and hospitality vendors get AI-ready without losing their soul.

We train teams, sharpen systems, and elevate the humans behind the brand, so marketing and sales stop feeling random and start working together on purpose.

Our work is grounded in The WINS Method™, a hospitality-first training system designed to bring clarity, confidence, and consistency to how your team shows up.

Because in 2026, the brands that win aren’t louder. They’re clearer, trained, and ready.

Cheers 🥂

Cory & Susan

Measured Results. Poured Daily.

Lure is about the numbers, not rolling the dice.

Lure’s algorithms, metrics and evaluations are constantly trying new combinations to authentically connect with your target markets. It’s The WINS Method in action.

As a result, our conversion rates are industry leading. Typical improvements year over year are in the 15-20% range.

SEE OUR RESULTS

Your sales strategy is running on fumes.

Your inbox is a ghost town. Your leads feel cold. And your sales and marketing? More disconnected than a resort with bad Wi-Fi. Meanwhile, your competition is getting sharper, faster, and AI-friendlier by the minute.

Whether you’re a hotel trying to fill group blocks or a vendor trying to get in the door, you’re stuck in a system that no longer works.

Find out how you're doing

TAKE ASSESSMENT

Still working overtime to underdeliver?

✔️ RFP roulette that leads nowhere

✔️ Cvent overload with zero follow-through

✔️ Cold outreach that feels… well, cold

✔️ Cringe-worthy automation dressed up as personalization

✔️ A pipeline that’s more dry bar than top shelf

Hospitality used to be about connection. Now it feels like guesswork.

You’re pouring time, money, and energy into tactics that don’t move the needle or the revenue.

Sales on the rocks? We’ve got the recipe.

The WINS Method™ is your custom cocktail of connection, clarity, and conversion. It’s not another tactic - it’s the whole damn bar.

Here’s what’s in the mix:

Website: Your 24/7 bartender. Make your digital first impression a smooth pour.
Intel: Know who’s ordering, what they want, and when they’re ready to sip.
Nurture: Stay in touch with value-forward content that builds real trust.
Sell: Convert more with bold messaging and better timing—no watered-down pitches.

Whether you want us to bartend the whole experience, mix it with your team, or hand you the recipe, we’ve got a tier for that.

How can we serve you?

Booked Solid Is Served Here.