The Hotel Californian | Grand Opening Ceremony | Hotel Brand Identity


After years of neglect and disrepair, even a $50 million facelift couldn’t shake the gone part of a bygone era in the minds of the locals and the glitterati that this California coastal resort sought to attract.


We turned what was old into what was new, rephrased what was new to what was timeless, and framed what was timeless into what was mysterious. The 92-year old was back for her second act and her adoring new publics, baby.

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