With viewership in decline in traditional media, such as TV and radio, this replacement window and door company needed to connect with consumers on the digital landscape. Learn how we helped find their audience and grow revenue.
Newman Windows & Doors, a home services and construction company in Southern California, struggled to grow sales beyond 10M using traditional advertising strategies such as radio, television, and print.
Additionally, the company needed to pay more attention to its online reputation on Yelp and Google, dramatically impacting its customer satisfaction scores and, ultimately, its bottom line.
The Lure team developed and executed a comprehensive content marketing, demand generation, and reputation management strategy to help build authority and trust with prospects beyond their advertising audience.
They first identified the most common questions homeowners and commercial property owners were asking about replacement windows and doors.
Next, video and blog content was created and promoted across social media channels that specifically answered these popular topics and helped build trust and authority with prospects.
A proactive reputation management strategy was created to help increase social proof and customer ratings.
After the first 12 months of implementation, organic website traffic increased by 18%, inbound lead inquiries increased by 37%, and annual revenue grew by 4.6%.