In the fast-paced world of B2B hospitality solutions, staying ahead of the curve isn't just advantageous—it's essential. TTI Technologies, despite offering an impressive array of business-centric tools and solutions, faced a challenge familiar to many in the digital age: driving quality leads in an oversaturated market. A healthy amount of traffic to a website is a good thing, except when most of it's not from your ideal prospects. See how our optimized strategy helped increased lead quality, sales conversions and revenue.
TTI Technologies, a B2B hospitality technology company, suffered from attracting low intent or poor quality leads from prospects not interested in their business centers, ID scanners, or security software solutions. Sales spent a lot of time and resources nurturing and qualifying prospects that would never convert. Additionally, many IHG or Marriott stakeholders needed to be made aware that TTI was an approved vendor.
The analysis identified that most website traffic originated from keywords without a unique selling proposition and target audience.
A website audit was performed to help isolate and adjust the on-page search engine optimization strategy to increase organic search quality.
Next, a comprehensive content strategy was developed to help answer specific questions being asked about business centers, security, and what you should expect from an approved vendor.
A monthly email touchpoint was sent to existing and cold prospects to build awareness and authority.
After 12 months, organic website traffic increased by 23%, visitors' time spent on the site grew by 28%, and revenue grew by 7.3%.