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Quality Over Quantity: TTI's Lead Revolution

TTI Technologies Relationship Marketing

Inbound Leads
Organic Traffic
Annual Revenue
In the fast-paced world of B2B hospitality solutions, staying ahead of the curve isn't just advantageous—it's essential. TTI Technologies, despite offering an impressive array of business-centric tools and solutions, faced a challenge familiar to many in the digital age: driving quality leads in an oversaturated market. A healthy amount of traffic to a website is a good thing, except when most of it's not from your ideal prospects. See how our optimized strategy helped increased lead quality, sales conversions and revenue.
TTI Technologies, a B2B hospitality technology company, suffered from attracting low intent or poor quality leads from prospects not interested in their business centers, ID scanners, or security software solutions. Sales spent a lot of time and resources nurturing and qualifying prospects that would never convert. Additionally, many IHG or Marriott stakeholders needed to be made aware that TTI was an approved vendor.

The analysis identified that most website traffic originated from keywords without a unique selling proposition and target audience.

A website audit was performed to help isolate and adjust the on-page search engine optimization strategy to increase organic search quality.

Next, a comprehensive content strategy was developed to help answer specific questions being asked about business centers, security, and what you should expect from an approved vendor.

A monthly email touchpoint was sent to existing and cold prospects to build awareness and authority.

After 12 months, organic website traffic increased by 23%, visitors' time spent on the site grew by 28%, and revenue grew by 7.3%.

“Lure Agency has great ideas and have increased our web presence and generated more leads for us. I highly recommend their services.”
Steve Blidner
Founder & CEO, TTI Technologies
    Director of Sales & Marketing Stonewall Resort
    "Our results with Lure Agency have been crazy impressive!! This strategy has been a life-saver for us, especially considering Stonewall's rural location. We barely saw a fraction of this conversion rate when relying on 3rd party services. The magic lies in the human touch – real people connecting authentically. Launching this at the beginning of COVID, when people were desperate for genuine resources and contact, was perfectly timed. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."
  • John Davies
    VP of Marketing
    Benchmark Resorts & Hotels
    "The team at the Lure Agency are valued partners in our integrated marketing efforts and are always eager to be an active, collaborative, and committed ally with our ongoing marketing programs, initiatives, and campaigns. Most importantly, they are always focused on driving and improving revenue performance."
    General Manager
    "I can't say enough about Cory, Susan and the whole team at Lure Agency for what we've had this year; 2022 has been the most successful year in Wingspread history. We came into this project at a scary time, right before COVID, trying to build this brand and tell the story. There was nothing we could do during that dark time but try to get some marketing traction and Cory and Susan provided that for us, through blogs, email and social marketing. All the intel they put together really helped us to hit the right client, at the right time. The mixture of Susan's science and Cory's soul, and being able to tell the story for us, has really made a world of difference. We are so grateful for Lure's partnership and look forward to working together for many years to come."
  • Darryl Riddlespurger
    Owner & CEO
    StoreHouse Technologies
    “Cory and his team are exceptional lead generation and sales enablement professionals. Very responsive and easy to work with at a reasonable cost. They are always thinking outside the box to come up with new and innovative ways to solve problems and maximize return. I will continue to use Lure’s services and highly recommend them.“
  • Damon Lockrem
    Director of Sales and Marketing
    Westin Rancho Mirage Golf Resort
    “I’m most impressed with the Social Media and Content Marketing services we’ve received from Lure. They were instrumental in helping us spread awareness and drive revenue during our re-opening. They are reliable, outside-the-box thinkers and always come to the table with fresh ideas to help generate buzz, engagement, and revenue.”
  • Denielle Godwin
    Area Director, Sales & Catering
    Coury Hospitality
    “I have partnered with the Lure Agency for seven years. They are gifted marketers with skills beyond the norm. They expertly identify the needs of my business and apply solutions that bring results to the bottom line. They have a vast understanding of multiple industries and have developed various creative programs that have been instrumental in putting our organization on the map while growing our brand image. Their patience, commitment, willingness to go the extra mile, and spunk make them a delight to work with as well. In a world of average marketing, I’m so glad Lure Agency took the time to walk us through taking the leap and take on an entirely new way to market.— with their vision and commitment, we have grown our revenues beyond budget year after year.”