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Pioneering Past, Leading Present: Newman's Evolution

Newman Windows & Doors Branding

In 1982, Duncan Newman, after garnering vast experience in global construction, perceived the need for enhanced service. He founded Newman Replacement Windows in 1993, emphasizing premium quality and unmatched customer experience. The "Newman Advantage" prioritized impeccable service. Renamed Newman Windows and Doors in 2019, the company continues its commitment to excellence, with 60% of business from referrals.
Newman Windows & Doors, already a notable name in Southern California, faced a branding challenge. They desired a concierge-level image synonymous with being the industry's vanguard. They envisioned themselves as the authoritative figure providing top-notch replacement windows and doors. However, their branding could have encapsulated their vision of blending modernity with the nostalgia of the 1950s-era service experience.

Lure Agency set into motion a cohesive branding strategy. The typography and colors were redesigned to reflect modernity and excellence. Company vehicles were revamped, and the website was streamlined for a superior user experience. Duncan's expertise was highlighted, showcasing his influence and distinctive touch. Using technology, we enhanced the customer journey with tailored content, reinforcing trust and value. Above all, emphasis was placed on fostering outstanding customer experiences and adeptly managing challenges.

Post-rebranding, Newman Windows & Doors enjoyed a surge in brand recognition. Their promise, "Our experience level and buying power ensure a high value and confident customer experience," resonated more than ever, reinforcing their position as Southern California's trusted leader in window and door solutions.

"Working with Lure Agency was transformative. Their commitment to true partnership and results-oriented strategies has been invaluable for the Newman Windows & Doors brand. They didn't just rebrand us; they brought our vision to life, intertwining modern aesthetics with our rich legacy. I wholeheartedly recommend Lure – they've been a tremendous asset to our team."
Duncan Newman
Founder & Owner, Newman Windows & Doors
    Director of Sales & Marketing Stonewall Resort
    "Our results with Lure Agency have been crazy impressive!! This strategy has been a life-saver for us, especially considering Stonewall's rural location. We barely saw a fraction of this conversion rate when relying on 3rd party services. The magic lies in the human touch – real people connecting authentically. Launching this at the beginning of COVID, when people were desperate for genuine resources and contact, was perfectly timed. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."
  • John Davies
    VP of Marketing
    Benchmark Resorts & Hotels
    "The team at the Lure Agency are valued partners in our integrated marketing efforts and are always eager to be an active, collaborative, and committed ally with our ongoing marketing programs, initiatives, and campaigns. Most importantly, they are always focused on driving and improving revenue performance."
    General Manager
    "I can't say enough about Cory, Susan and the whole team at Lure Agency for what we've had this year; 2022 has been the most successful year in Wingspread history. We came into this project at a scary time, right before COVID, trying to build this brand and tell the story. There was nothing we could do during that dark time but try to get some marketing traction and Cory and Susan provided that for us, through blogs, email and social marketing. All the intel they put together really helped us to hit the right client, at the right time. The mixture of Susan's science and Cory's soul, and being able to tell the story for us, has really made a world of difference. We are so grateful for Lure's partnership and look forward to working together for many years to come."
  • Darryl Riddlespurger
    Owner & CEO
    StoreHouse Technologies
    “Cory and his team are exceptional lead generation and sales enablement professionals. Very responsive and easy to work with at a reasonable cost. They are always thinking outside the box to come up with new and innovative ways to solve problems and maximize return. I will continue to use Lure’s services and highly recommend them.“
  • Damon Lockrem
    Director of Sales and Marketing
    Westin Rancho Mirage Golf Resort
    “I’m most impressed with the Social Media and Content Marketing services we’ve received from Lure. They were instrumental in helping us spread awareness and drive revenue during our re-opening. They are reliable, outside-the-box thinkers and always come to the table with fresh ideas to help generate buzz, engagement, and revenue.”
  • Denielle Godwin
    Area Director, Sales & Catering
    Coury Hospitality
    “I have partnered with the Lure Agency for seven years. They are gifted marketers with skills beyond the norm. They expertly identify the needs of my business and apply solutions that bring results to the bottom line. They have a vast understanding of multiple industries and have developed various creative programs that have been instrumental in putting our organization on the map while growing our brand image. Their patience, commitment, willingness to go the extra mile, and spunk make them a delight to work with as well. In a world of average marketing, I’m so glad Lure Agency took the time to walk us through taking the leap and take on an entirely new way to market.— with their vision and commitment, we have grown our revenues beyond budget year after year.”