In 1982, Duncan Newman, after garnering vast experience in global construction, perceived the need for enhanced service. He founded Newman Replacement Windows in 1993, emphasizing premium quality and unmatched customer experience. The "Newman Advantage" prioritized impeccable service. Renamed Newman Windows and Doors in 2019, the company continues its commitment to excellence, with 60% of business from referrals.
Newman Windows & Doors, already a notable name in Southern California, faced a branding challenge. They desired a concierge-level image synonymous with being the industry's vanguard. They envisioned themselves as the authoritative figure providing top-notch replacement windows and doors. However, their branding could have encapsulated their vision of blending modernity with the nostalgia of the 1950s-era service experience.
Lure Agency set into motion a cohesive branding strategy. The typography and colors were redesigned to reflect modernity and excellence. Company vehicles were revamped, and the website was streamlined for a superior user experience. Duncan's expertise was highlighted, showcasing his influence and distinctive touch. Using technology, we enhanced the customer journey with tailored content, reinforcing trust and value. Above all, emphasis was placed on fostering outstanding customer experiences and adeptly managing challenges.
Post-rebranding, Newman Windows & Doors enjoyed a surge in brand recognition. Their promise, "Our experience level and buying power ensure a high value and confident customer experience," resonated more than ever, reinforcing their position as Southern California's trusted leader in window and door solutions.