When the pandemic hit, it was an all-hands on deck situation. A quick change in strategy was needed to offset the wave of cancellations. Learn how we helped overcome this revenue challenge by finding new opportunities.
The Bowden, an event and wedding venue located in northern Texas, had a revenue retention problem, primarily due to the impact of the ongoing pandemic. Corporate meeting business vanished quickly, so they needed to tap into other types of business to help mitigate the flurry of cancellations and lost opportunities.
Leveraging search intent and online sediment, the Lure team uncovered other social group opportunities, such as the celebration of life and flourishing worship services, despite ongoing restrictions imposed due to the pandemic. Clearly, a pivot was required to capture an entirely new business segment.
Highly relevant and educational content was created, which helped build authority and trust with a new audience who had yet to hear of the venue before.
A cold outreach strategy was used to reach and influence new prospects with crucial insights, takeaways, and solid reviews.
After 12 months of execution, the average email open rate was 35%, inbound lead inquiries increased by a whopping 216%, and annual revenue grew by 23.7%.