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Knock-Knock

Mid-Week Magic Unleashed by Relationships

Wingspread Retreat & Executive Conference Center Relationship Marketing

+21%
Inbound Leads
+26%
Website Traffic
+17%
Revenue
Located amidst tranquil settings, Wingspread Retreat & Executive Conference Center has long been a beacon for weekend getaways and executive conclaves. But like many venues, filling mid-week slots remained a challenge, echoing a common industry dilemma. How does a distinguished retreat transform its marketing approach to capitalize on untapped potential? Relationship building, of course.
THE CHALLENGE
Wingspread Retreat & Executive Conference Center, renowned for its impeccable services and serene environment, faced a significant scheduling challenge. While weekends typically saw a bustling roster of events and bookings, the mid-week periods needed to be more utilized. Relying heavily on conventional marketing channels meant their unique offerings for corporate retreats, seminars, and mid-week events weren't reaching the right audience, leaving a substantial revenue opportunity untapped.

THE SOLUTION
To pivot from this challenge, Wingspread chose to employ a strategy echoing the success witnessed by the likes of Stonewall Resort. Partnering with a marketing agency, they devised a relationship marketing plan rooted in educational and relevant content. This content was not purely promotional but aimed to demonstrate the unique advantages of mid-week bookings at the retreat, highlighting benefits like increased privacy, personalized services, and flexible scheduling.

Underlined by genuine human interaction, the strategy emphasized the benefits of using Wingspread as a mid-week destination for corporate events and retreats, allowing organizations to get the most value out of their stay.

THE RESULTS
The reinvigorated approach paid dividends. Within months, Wingspread Retreat & Executive Conference Center experienced a robust 21% increase in inbound leads, specifically targeting mid-week bookings. The surge in inquiries and subsequent bookings reinforced the notion that when businesses are presented with tailored solutions backed by authentic interaction, they respond positively.

"I can't say enough about Cory, Susan and the whole team at Lure Agency for what we've had this year; 2022 has been the most successful year in Wingspread history. We came into this project at a scary time, right before COVID, trying to build this brand and tell the story. There was nothing we could do during that dark time but try to get some marketing traction and Cory and Susan provided that for us, through blogs, email and social marketing. All the intel they put together really helped us to hit the right client, at the right time. The mixture of Susan's science and Cory's soul, and being able to tell the story for us, has really made a world of difference. We are so grateful for Lure's partnership and look forward to working together for many years to come."
Eric Bates
General Manager, Wingspread
Testimonial
  • JULIE PETIT
    Director of Sales & Marketing Stonewall Resort
    "Our results with Lure Agency have been crazy impressive!! This strategy has been a life-saver for us, especially considering Stonewall's rural location. We barely saw a fraction of this conversion rate when relying on 3rd party services. The magic lies in the human touch – real people connecting authentically. Launching this at the beginning of COVID, when people were desperate for genuine resources and contact, was perfectly timed. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."
  • John Davies
    VP of Marketing
    Benchmark Resorts & Hotels
    "The team at the Lure Agency are valued partners in our integrated marketing efforts and are always eager to be an active, collaborative, and committed ally with our ongoing marketing programs, initiatives, and campaigns. Most importantly, they are always focused on driving and improving revenue performance."
  • ERIC BATES
    General Manager
    Wingspread
    "I can't say enough about Cory, Susan and the whole team at Lure Agency for what we've had this year; 2022 has been the most successful year in Wingspread history. We came into this project at a scary time, right before COVID, trying to build this brand and tell the story. There was nothing we could do during that dark time but try to get some marketing traction and Cory and Susan provided that for us, through blogs, email and social marketing. All the intel they put together really helped us to hit the right client, at the right time. The mixture of Susan's science and Cory's soul, and being able to tell the story for us, has really made a world of difference. We are so grateful for Lure's partnership and look forward to working together for many years to come."
  • Darryl Riddlespurger
    Owner & CEO
    StoreHouse Technologies
    “Cory and his team are exceptional lead generation and sales enablement professionals. Very responsive and easy to work with at a reasonable cost. They are always thinking outside the box to come up with new and innovative ways to solve problems and maximize return. I will continue to use Lure’s services and highly recommend them.“
  • Damon Lockrem
    Director of Sales and Marketing
    Westin Rancho Mirage Golf Resort
    “I’m most impressed with the Social Media and Content Marketing services we’ve received from Lure. They were instrumental in helping us spread awareness and drive revenue during our re-opening. They are reliable, outside-the-box thinkers and always come to the table with fresh ideas to help generate buzz, engagement, and revenue.”
  • Denielle Godwin
    Area Director, Sales & Catering
    Coury Hospitality
    “I have partnered with the Lure Agency for seven years. They are gifted marketers with skills beyond the norm. They expertly identify the needs of my business and apply solutions that bring results to the bottom line. They have a vast understanding of multiple industries and have developed various creative programs that have been instrumental in putting our organization on the map while growing our brand image. Their patience, commitment, willingness to go the extra mile, and spunk make them a delight to work with as well. In a world of average marketing, I’m so glad Lure Agency took the time to walk us through taking the leap and take on an entirely new way to market.— with their vision and commitment, we have grown our revenues beyond budget year after year.”