hospitality b2b sales attribution dark social

Dark Social Could be the Reason Why Hospitality B2B Sales Attribution is a Bust

How Dark Social Changes Tracking Hospitality B2B Sales

Just when you thought you had a handle on your hospitality B2B sales attribution, a phenom has occurred and you may not know what to do. Fear not! We are here to explore the murky new world of Dark Social.

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social proof

Supercharge Your Marketing with Social Proof - Here's How!

It's Not What You Say; It's What Your Customers Say

Social proof is a psychological phenomenon where people copy the actions of others to appear more normal. The greater the number of people doing something, the more normal it appears to be, and hence, more people tend to do it. Social proof isn't just a sales trick. It is a social reality that the decisions of others significantly influence human beings. We see what our peers are doing and make our decisions based largely on what we see. Their actions validate our decision to take action.

To put it in a sales context, the potential buyer is considering their options and evaluating options. Their mind is full of doubts. They're looking for reasons not to trust you or buy the product. Social proof helps them understand what your business offers from the point of view of another customer just like them. It's part of any rational decision-making process.

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how to convert leads into sales

Sparking Sales Through Psychology: 7 Triggers That Convert Leads to Customers

The process of going from lead to customer is a delicate one. It's not enough to just present your product or service on your website and hope that the right people will find you. In order for this to happen, you need to know how and when to trigger the appropriate reactions in visitors so they convert into leads and eventually into customers.

This blog post discusses psychological triggers that cause us as humans to react with urgency, curiosity, fear, excitement-and more importantly-to act! Let's explore the psychology of how to convert leads into sales.

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integrated marketing agency lure agency

7 Reasons an Integrated Marketing Agency Will Help You Crush Your Goals

The Secret Sauce to Digital Success Should Include a Valued Partner

In a world where everything is changing, the days of one-way communication are over. Today's successful business owners have to be creative and create deep connections with their customers if they want any chance in today’s marketplace. So what then? You might ask yourself... Enter the integrated marketing agency!

You may want to consider hiring an integrated marketing agency because they can use their cutting-edge technology and creativity in order to provide you with a well-thought-out, cohesive campaign for your business. This will make it easier for you so that all the hard work of converting leads into clients is done by professionals who have perfected this art form. It's the secret sauce of Science + Soul Marketing, just like we do here at Lure Agency.

Hiring an integrated marketing agency is the best way to get your brand the attention it deserves; because you're busy working in your business, your agency partner can get you new business with a marketing strategy and then execute it.

We will discuss seven reasons why you should choose such an agency for ultimate success, plus explore a few questions to ask and examples of other brands who have used them with successful results in this blog post.

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social selling with LinkedIn | lure agency

10 Quick & Dirty Skills You Need to Succeed with Social Selling

In this ongoing series on social selling, we cover topics designed to help you grow revenue through authentic connections, specifically using LinkedIn as your social platform.

In previous posts, we’ve talked about the importance of serving, understanding the concept of social selling, and how to grow your LinkedIn into a profit-generating machine. We took a deep dive into LinkedIn “Dos” and explored some LinkedIn Don'ts.

Today, we’re going to get to the point with some quick and actionable skills you'll want to succeed at social selling - best of all, and they're skills you already have! Score. Check them out!

Social Selling Tips Using LinkedIn

While our LinkedIn Do's & Don'ts covered a lot of essential information, there are some fundamental skills you likely learned in grade school that will keep your profile a lead-generating machine.

1. Use Your Manners - Just Like Mom Taught You!

Common sense and good manners will get you a long way. Show gratitude, say please and thank you, acknowledge folks who engage with your posts. In the era of online everything, it can be easy to forget that one fundamental rule. Remember, you want to treat people how you would in real life.

2. Step Slightly Out Of Your Comfort Zone

If you were at a work networking event, you'd likely be sure to connect with at least one person you don't know. You'll want to do the same on LinkedIn because communication is KEY to relationship-building. It's ok - and encouraged! - to send personalized messages and connection requests to potential clients.

3. It's Ok to Make Mistakes 

Have you let your profile sit dormant because you're scared of making a mistake in a post, messaging, or otherwise? Don't let fear hold you back from being active! If you make a mistake, learn the lesson and move on, but you'll never know unless you post, test, engage, repeat.

4. Request Connection Requests

In other words, ask for help. Is there a connection you'd like to make and noticed they're in your extended network? It's OK to request a connection.

5. Be Respectful

LinkedIn is not the place to get into a heated debate on a sensitive topic. If you do find yourself in such a situation, it's best to be professional, polite, and respectful and move on.

6. Have a "Collaborative" Mentality

A powerful business-building strategy is collaborating with folks with complementary products and services. Be mindful of potential collaborative opportunities and open to ways to work with the people in your network.

7. Be Helpful

Nothing makes a stronger and more genuine impression on somebody than when you give selflessly, generously, and (most importantly) without expecting anything in return. This can be as simple as sharing a great piece of content produced by someone in your network.

8. Ask Questions and Express Curiosity

Be curious. Be interested. Asking questions or commenting on the posts and comments of your connections is vital to starting a conversation. This is where real relationship-building begins.

9. Share Ideas

LinkedIn Publisher is a fantastic way to establish your authority and expand your reach on LinkedIn. The ability to share information in a way that is easily understood or relatable is crucial when creating content on LinkedIn Publisher.

When you write, you need to make sure that you write your post from the point of view and at your audience's technical level (and potential customers).

10. Tell Stories

While it might not be appropriate to share a lot of personal information on LinkedIn, it is an excellent place to share professional or work-related stories and experiences.

Engaging storytelling makes people more interested and emotionally invested in what you are sharing. So, draw your readers in (if appropriate) with a funny, poignant, or thoughtful post that humanizes you and makes you more relatable and likable.

This list of LinkedIn best practices will provide you with a solid foundation and increase trust throughout your social selling activities.

Need help with your social selling strategies? Reach out! 


social selling | lure agency

Steer Clear of These LinkedIn No-No's

In this ongoing series on social selling, we are covering topics designed to help you grow revenue through authentic connections, specifically using LinkedIn as your social platform.

In previous posts we’ve talked about the importance of serving, then understanding the concept of social selling, how to grow your LinkedIn into a profit generating machine and most recently we took a deep dive into LinkedIn "Dos".

Today, we're going to the opposite end of the spectrum by sharing a few things you definitely do NOT want to do on LinkedIn. It's a find balance of utilizing LinkedIn as a prospecting resource and actually making valuable connections that will stick. This list
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linkedin marketing tips - social selling

Dive Deep Into These 11 LinkedIn "Do's" for Social Selling Success

In this ongoing series on social selling, we are covering topics designed to help you grow revenue through authentic connections, specifically using LinkedIn as your social platform.

In previous posts we’ve talked about the importance of serving, then understanding the concept of social selling, and how to grow your LinkedIn into a profit generating machine

Today, we’re going to focus on understanding the best business practices to follow when using LinkedIn to generate leads. You'll want to be sure to follow proper etiquette, otherwise you'll risk damaging your credibility, which could in turn drastically affect your social selling results. Read more


How to Grow Your LinkedIn Profile Into a Lead Generating Machine

Personal branding starts with LinkedIn.

If there's ever been a time in your career to think about personal branding, that time is now. With the rules of business shifting on a daily basis and world uncertainties, it's the personal relationships that will sustain us, no matter what your industry or career path. Building a compelling professional profile on LinkedIn is a key step to personal branding, social selling and lead generation.

In previous posts we've talked about the importance of serving, then understanding the concept of social selling. Today, we're going to focus on how to actually turn your LinkedIn profile into a lead generating machine.

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hotel marketing ideas

Hotel Marketing Ideas to Increase Bookings During the Slow Seasons

All hotel managers dread the slow season. As the 2020 slow season approaches, hotel owners need to be setting their sights on boosting online visibility.   

Just because the season is “slow” doesn’t mean that your bookings have to be. When there are more choices for customers, competition is even greater – so you need to be at the top of your game to win people over.

Did you know that the average customer will check out 38 different hotel accommodation websites before confirming a booking – typically 45 days before their reservation?

During these slower times of the year, customers will have more options than ever – as many hotels have the space.

So, how can you attract these precious guests and increase bookings during the off season? 

Here are some strategies to improve your hotel marketing and increase bookings all year long.

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Boost Hotel Sales with These Hot Marketing Automation Tips

The demand for consumer attention is at an all-time high. The catch-phrase for this might be “if you can’t stand the heat, stay out of the kitchen.” Rather than “staying out,” let’s find a smarter way to withstand the heat.

You’re likely plagued by two main issues: you, or your team, spends exorbitant amounts of time dealing with routine menial hotel marketing tasks, and needs a more efficient way to send targeted message to various audiences.

Hotel marketing automation is the solution to both of those issues. Because of the constant battle to retain and increase your segment of the market, time is more important than ever. Without the aid of marketing tools it’ll be difficult to keep your head above water. Marketing automation will help you streamline the entire messaging process.

What is Hotel Marketing Automation?

Essentially what marketing automation does is allow you to send automated email campaigns – but not just any campaigns, these will be campaigns that your guests will be excited to get, they must be targeted. How? First develop your goals, and then automate different series of email follow-ups based on specific triggers. If a potential guest came close to purchasing a particular package offering, the automated system can send them a follow-up email with an alluring offer.

Around the holidays, for example, you can send an automated email to all those who’ve utilized the spa services before, offering a complimentary spa service along with their stay. For those readers that have never provided their email address to you, you’ll need a compelling offer or reason on your site to entice them to provide their email address.

Another opportunity for hotel marketing automation is with events and wedding planning. If a bride-to-be is researching venues and downloads a resource from your website, you can use the information provided to “drip” a series of nurturing emails that will entice them to consider your wedding destination and services.

You must save time, and you must stay targeted, both are possible with the utilization of marketing automation, here’s how:

Since We Don’t Have Personal Robots… Yet.

You can’t very well begin strategizing ways to attract new business when you spend every five minutes responding to one general lead after the next. Set up an automated email campaign that will track the data and respond for you. Because you didn’t have to hire an entire new team member to deal with email marketing, now you have more resources to devote to developing new strategies.

Remember all of those raving reviews, comments and complaints scattered across your social channels? Well now you’ve got time to respond to them and can continue to develop and nurture important relationships.

No need to reinvent the wheel, every few months you can simply repeat a campaign, or make quick and easy adjustments to it as you go. Since the automated program is tracking the data, you can see in real time which parts of your campaign are working, and which might need a few tweaks.

All it Takes is a Little Personalization.

Everyone wants to feel special. Nothing is less appealing to consumers than receiving a mass email targeted to no one in particular. You will lose retention if you lump everyone together and never look back. The simple act of segmenting your audiences and targeting campaigns that make sense depending on the viewers, will get you so much further than inefficient mass emails.

A devoted guests who has been to your property many times may not appreciate an introductory email meant for those who’ve never been. Tailor your messages to specific guest profiles and everyone wins. This is easily done with marketing automation.

Don’t forget! As your tailored messages are received, opened or not opened, you will be receiving the data and analytics, allowing further enhancements and changes to be made. By automating your marketing messages, your campaigns will drive much greater ROI, and increase retention.

Here’s the thing, you’re used to getting an overwhelming amount of “dirty” leads each day. You know, the ones sent to every hotel in the world. Hotel marketing automation will guide you to the “hot” leads, the people who have actually been on your site, and exhibited an actual interest in your event space(s). You will know who is interested because they’ve already “opted in” with their email due to your appealing offer. (should we link to a blog that explain about offers?)  With your campaign already set up, those folks will receive the proper incentivized email, and eventually, an email to schedule a face-to-face, or phone meeting. Simply put, this technology will revolutionize your time, sales techniques, and mentality. Do yourself a favor and ring in the new year with a strategy that will not only work, but it will win.