New Collaboration Set to Inspire and Educate on Team-Building in the Hospitality Industry

San Diego, CA, July 1, 2024—Lure Agency, a leader in B2B hospitality marketing, is thrilled to announce a strategic partnership with United EVENTures, a full-service event planning company specializing in team-building and professional training. The collaboration aims to build relationships with hotel sales teams so they can enhance their on-property team-building activities.

United EVENTures provides comprehensive event planning services catering to groups of all sizes and destinations. By partnering with Lure Agency, United EVENTures will leverage Lure's expertise in website enhancements, video and blog content, email marketing, and social media to strengthen connections with hotel sales teams and improve the overall experience for their clients.

"We are excited to work alongside Lure to address team-building experiences at properties," said Will Leggett, United EVENTures owner and president. "Our goal is to not only support hotel sales teams through educational and inspiring content, but we also aim to be their go-to team-building partner,  while giving back to the local community through our support of 501(c)3 non-profits."

Cory Falter, partner, and CEO of Lure Agency, added, "Our partnership with United EVENTures represents a fusion of our 'Science and Soul' methodology with their hands-on event expertise. Together, we will help educate hoteliers on how they can enhance the team-building experience."

This partnership represents a significant commitment to setting new standards in hospitality engagement. It combines Lure Agency's proven marketing strategies with United EVENTures' dedication to exceptional event planning. 

Together, they aim to enhance the reputation of hotel-based events and provide unmatched experiences for their clients.

About United EVENTures

United EVENTures is a premier event planning company specializing in team building, professional training, and entertainment services. From organizing retreats to finding the perfect venue, United EVENTures handles all logistics, ensuring a seamless experience for any group size or destination. For more information, visit teamue.com. 

About Lure Agency

Since 2012, Lure Agency has been at the forefront of integrated hospitality marketing, combining data and creativity to drive revenue and build lasting relationships. The agency’s Science and Soul methodology has supported hospitality-industry clients like Stonewall Resorts and TTI Technologies in achieving measurable results. For more information, visit lureagency.com.

Contact Information

For more information, please contact:

Susan Tucker, Partner and COO

Email: [email protected]

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