TTI Technologies, a hospitality B2B company, suffered from attracting low intent or poor quality of leads from prospects not interested in their business centers, ID scanners or security software solutions. Sales were spending a lot of time and resources nurturing and qualifying prospects that were never going to convert. Additionally, many IHG or Marriott stakeholders were not aware TTI was an approved vendor.

Analysis identified the majority of website traffic originated from keywords that didn’t their unique selling proposition and target audience.
A website audit was performed to help isolate and make adjustments to the on-page search engine optimization strategy to increase organic search quality.
Next, a comprehensive content strategy was developed to help answer specific questions being asked about business centers, security and what you should expect from an approved vendor.
A monthly email touchpoint was sent to existing and cold prospects to build awareness and authority.

After 12 months, organic website traffic increased by 23%, time spent on site by visitors grow by 28% and revenue grew by 7.3%.