As with any industry, finding the right customers is key to success. When you’re a hospitality vendor, it’s important to know who to target. As hospitality vendors, you want to make sure that the hospitality clients you choose to work with are a good fit for your business and vice versa–it’s a win-win for both parties.
So, if you’re looking for more hospitality clients, we have outlined the key steps to not only attracting the right kind but also how to convert and delight them for many years to come. Happy, long-term clients make for successful hospitality vendors.
Let’s dive in!
(more…)When it comes to the hospitality industry, reviews aren’t just ego boosters or destroyers - they’re an influential part of your brand’s SEO. Search engines care about what customers think of your brand, and reviews will inevitably play a role in your hospitality business’s rankings
It’s all about online reputation management. Handled correctly, customer reviews can improve search rankings and boost your SEO efforts. Ignored, they will have the opposite effect.
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Seasoned Sales Trainer Doug Kennedy, President at Kennedy Training Network, Inc. and Cory Falter, Principal at Lure Agency recently explored some of the biggest challenges, opportunities and predictions in hospitality sales.
Here's what they had to say.
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In today's fiercely competitive hospitality industry, standing out from the crowd is more important than ever. Effective marketing is the key to attracting and retaining customers. Whether you run an independent resort or tech company that serves hotels, a hospitality marketing agency can play a pivotal role in helping your business thrive.
Let's explore the benefits of working with a hospitality marketing agency and how it can drastically elevate your brand.
(more…)Let's face it, recruitment marketing is quite different than any other type of marketing that you have done before. You are trying to get the perfect candidate's attention who is actively looking for a job, which will require some special strategies.
Today we're going to look at seven recruitment marketing strategies that you can use in your next campaign, giving you the best possible chance of attracting the best talent.
Getting good candidates interested in applying to your company is a great challenge. You have to combine recruitment efforts with marketing tactics, even though they are usually too distinct and separate teams at any business. For the continued success of your company, however, you must be selling not just your product or service but also your organization as a place to work.
Below are some strategies that a business can use to recruit for their team.
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Just when you thought you had a handle on your hospitality B2B sales attribution, a phenom has occurred and you may not know what to do. Fear not! We are here to explore the murky new world of Dark Social.
How Dark Social Changes Tracking Hospitality B2B Sales
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It's Not What You Say; It's What Your Customers Say
Social proof is a psychological phenomenon where people copy the actions of others to appear more normal. The greater the number of people doing something, the more normal it appears to be, and hence, more people tend to do it. Social proof isn't just a sales trick. It is a social reality that the decisions of others significantly influence human beings. We see what our peers are doing and make our decisions based largely on what we see. Their actions validate our decision to take action.
To put it in a sales context, the potential buyer is considering their options and evaluating options. Their mind is full of doubts. They're looking for reasons not to trust you or buy the product. Social proof helps them understand what your business offers from the point of view of another customer just like them. It's part of any rational decision-making process.
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It's no secret that you need quality leads to grow your business. But how exactly do you get them? There are a lot of different methods and approaches, but today we're going to focus on three quick tips that will help you find high-quality prospects using LinkedIn in less than 10 minutes! These lead generation ideas for B2B are tried and true for growing your network and eventually, your bottom line.
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The process of going from lead to customer is a delicate one. It's not enough to just present your product or service on your website and hope that the right people will find you. In order for this to happen, you need to know how and when to trigger the appropriate reactions in visitors so they convert into leads and eventually into customers.
This blog post discusses psychological triggers that cause us as humans to react with urgency, curiosity, fear, excitement-and more importantly-to act! Let's explore the psychology of how to convert leads into sales.
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The Secret Sauce to Digital Success Should Include a Valued Partner
In a world where everything is changing, the days of one-way communication are over. Today's successful business owners have to be creative and create deep connections with their customers if they want any chance in today’s marketplace. So what then? You might ask yourself... Enter the integrated marketing agency!
You may want to consider hiring an integrated marketing agency because they can use their cutting-edge technology and creativity in order to provide you with a well-thought-out, cohesive campaign for your business. This will make it easier for you so that all the hard work of converting leads into clients is done by professionals who have perfected this art form. It's the secret sauce of Science + Soul Marketing, just like we do here at Lure Agency.
Hiring an integrated marketing agency is the best way to get your brand the attention it deserves; because you're busy working in your business, your agency partner can get you new business with a marketing strategy and then execute it.
We will discuss seven reasons why you should choose such an agency for ultimate success, plus explore a few questions to ask and examples of other brands who have used them with successful results in this blog post.
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