Are you stuck in a rabbit hole of marketing agency research? It’s understandable: When entrusting your brand to a third party, it pays to be extra vigilant.
But how do you ensure you choose the right marketing agency partner for your business?
We are here to help!
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How Hotel Suppliers & Vendors Can Get to a “Yes!” Faster
In the fast-paced hotel supply chain management world, a slow decision-making process can be frustrating and hinder business growth. As hotel vendors and suppliers, finding ways to expedite decision-making and overcome challenges is crucial.
On the INNSync Show, Cory Falter of Lure Agency and Andy Haynes of iDeal Hospitality Partners recently explored strategies and best practices to help hotel suppliers navigate slow decision-making and improve efficiency in their operations.
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How Social Proof Can Boost Your Hotel Sales and Win Over Prospects: The Science Behind This Powerful Strategy
As a hotel salesperson, you know that the group business is the lifeblood of your property. And when it comes to closing deals, social proof can be your secret weapon.
Cory Falter recently chatted with Joe Apfelbaum of Ajax Union on the InnSync Show about why building trust with guests is the only option and explored tips for how you can leverage social proof to sell more group business.
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There is a shift in how events are planned for organizations around the country, resulting in an un-named and un-paid role, the non-professional meeting planner.
Let us explain; in the past few years, more and more organizations have had to downsize their meeting planners due to budget constraints, which has put pressure on other employees, such as administrative assistants, executive assistants, and others, who have been tasked with planning company meetings.
While these non-professional meeting planners may be competent in organizing their companies' day-to-day operations, they often lack experience when it comes to the intricate details of event planning.
This is where hotel sales teams have a real opportunity to shine.
Cory Falter recently had the opportunity to chat with Kristi White, Hospitality Leader & Consultant on the InnSync Show, about the rise of the non-professional meeting planner and what that means for hotel sales teams.
(more…)Hotel suppliers in the hospitality industry must navigate a complex and competitive landscape when trying to make sales. In order to be successful, at minimum, they need to understand the needs of hotel stakeholders, build relationships with prospects, create an excellent website experience, and demonstrate a service-orientation approach.
In this Hot Take, Jill Dean Rigsbee, CEO & Founder of iDEAL Hospitality Partners, as well as Cory Falter and Susan Tucker of Lure Agency, will provide tips and insights on how suppliers can position themselves for success.
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Working Collaborative Group Gatherings: A New Segment is Being Defined for Hotels
The concept of a hybrid workstyle is revolutionizing businesses and salespeople. Thanks to recent technological breakthroughs, companies have the option to hire employees from any geographic location, thereby reducing overhead costs associated with office space and equipment.
This shift has provided employees with unprecedented flexibility - resulting in better retention rates, less absenteeism, and improved engagement. It's a win for both employees and employers.
While offering a virtual or hybrid model has shown to be good for business, what companies are missing are those impromptu "water cooler chats." It's the collaborative in-person moments that help to strengthen work relationships and drive home company cohesiveness, it's just something that meeting via video chat can't replicate.
Enter: working collaborative group gatherings.
Cory Falter recently chatted with Daniel Melnyk, Commercial Strategist on the InnSync Show to dive deeper into this huge opportunity for hotels and explore how they can take advantage of this lucrative segment.
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Let's face it, chasing weak leads that don’t close can be exhausting.
If you're a hospitality group sales pro, you know the challenges of being inundated with low-quality leads from mass-triggered RFPs and other referral sources. With limited time and product to sell, you want to ensure your efforts are focused on generating the most qualified leads and prospective customers possible.
That's where relationship marketing comes in.
By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value, and become repeat customers.
Those are the kinds of leads we like!
On the InnSync Show, Cory Falter and Teresa Winfield of Pan Pacific Seattle recently discussed how hotel sales teams could ensure better leads through relationship marketing strategies.
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Does Creativity Even Matter in B2B Hospitality Marketing?
Creativity separates top-performing brands from average brands in the hospitality industry. B2B hospitality marketing strategies that leverage creative approaches have been proven to increase customer engagement and boost sales.
On the InnSync Show, Cory Falter recently chatted with creative director Michael Duffy about the importance of creativity in digital marketing and how it can help hospitality brands stand out in a highly competitive market.
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Can you walk the talk in hospitality?
Hotels rely on vendors to provide them with services, goods, and materials needed for their daily operations. Becoming a vendor or supplier for hotels can be a great way to get your business or product into the hospitality industry, making it easier to reach out to new customers and increase sales. Still, most importantly, your product or service could really help fuel the industry by saving them time, money, and resources.
Cory Falter recently invited Jill Dean Rigsby, CEO and Andy Haynes, Vice President of Strategic Growth of iDEAL Hospitality Partners, on the InnSync Show to share insider tips for becoming a hotel vendor. They shared some great insight!
Inside:
(more…)It all comes down to delivering the right message at the right time.
When it comes to sales prospecting, not all methods are created equal. While we have fully embraced inbound marketing techniques to support sales teams, many instances require outbound tactics.
When consulting with our clients on their integrated marketing campaigns, we'd be remiss if we didn't mention outbound prospecting when discussing the modern-day sales funnel. (In fact, we have a whole series on social selling we like to share with our clients).
Point being, inbound should be at the core of any integrated marketing strategy. However, prospecting is still a key component of modern sales teams.
Cory Falter recently chatted with Flip.to’s Allen English on the InnSync Show about why some outbound sales prospecting is colder than others.
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