“The Lure team has been a critical component in helping us grow our inbound lead flow and revenue growth year-over-year.”

Jake Newman

Customer Development Supervisor


Increase in organic traffic


Increase in inbound lead inquiries


Increase in annual revenue growth.

The Challenge

Newman Windows & Doors, a home services and construction company located in Southern California was struggling grow sales beyond 10M using traditional advertising strategies such as radio, television and print.
Additionally, the company had neglected their online reputation on Yelp and Google which was having a dramatic impact on their customer satisfaction scores and ultimately, their bottom line.

The Solution

The Lure team developed and executed a comprehensive content marketing, demand generation and reputation magagment strategy to help build authority and trust beyond with prospects beyond their advertising audience.
They first identified the most common questions homeowners and commercial property owners were asking about replacement windows and doors.
Next, video and blog content was created and promoted across social media channels that specifically answered these popular topics and helped build trust and authority with prospects.
A pro-active reputation management strategy was created to help increase social proof and customer ratings.

The Result

After the first 12 months of implementation, organic website traffic increased by 18%, inbound lead inquiries increased by 37% and annual revenue growth grew by 4.6%.