FOR IMMEDIATE RELEASE
Boulder, CO — April 28, 2026 — Lure Agency has partnered with Laundris to expand adoption of its AI-powered linen management platform, designed to give hotel operators real-time visibility into inventory, usage, and loss.
As operators face rising labor costs, ongoing supply chain challenges, and increasing pressure to do more with less, linen management has quietly become one of the most overlooked drivers of profitability. The partnership is focused on helping Laundris expand market awareness, educate operators, and accelerate adoption of a smarter, more data-driven approach to managing one of hospitality’s most expensive operational assets.
“Most operators don’t realize how much money is tied up in linen until they can actually see it,” said Mark Nordick, CEO of Laundris. “We’re giving them real-time visibility into where their inventory is, how it’s being used, and where it’s being lost to help them make faster decisions and stop unnecessary spending. Partnering with Lure allows us to tell that story in a way that truly resonates with the people responsible for performance.”
Laundris uses RFID technology to track linen usage, reduce loss, and optimize par levels across hotel operations. The result is a clearer picture of inventory, fewer unnecessary purchases, and measurable cost savings that directly impact the bottom line.
Lure Agency will support Laundris through its WINS Method™, aligning website, messaging, content, and sales efforts to support growth. The focus is not just on awareness, but on building trust and driving qualified conversations with hotel ownership groups, operators, and asset managers.
“Laundris solves a problem that’s been hiding in plain sight for years,” said Cory Falter, Partner and CEO at Lure Agency. “When you give operators visibility into something as fundamental as linen, you’re not just improving efficiency—you’re unlocking real dollars. Our role is to make sure the right people understand that, quickly.”
For hotel owners and management companies, linen is a significant and often under-measured expense. Without accurate tracking, properties may overstock inventory, experience loss, and rely on time-consuming manual processes.
This partnership positions Laundris to lead a shift in how the industry approaches linen management—moving from reactive counting to proactive, data-driven decision-making. For operators, that means tighter control, less waste, and more predictable operating costs.
About Laundris
Laundris is an AI-powered linen management platform designed for the hospitality industry. By combining RFID technology with advanced analytics, Laundris gives hotel operators real-time visibility into linen inventory, usage, and loss—helping reduce costs, improve efficiency, and eliminate guesswork from daily operations. Learn more at laundris.com
About Lure Agency
Founded in 2012, Lure Agency helps hospitality brands turn clicks into connections and connections into conversions. By blending science and soul, the agency bridges the gap between sales and marketing with strategies that drive measurable revenue and lasting relationships. Through its proprietary WINS Method™, Lure empowers hotels and hospitality vendors to attract the right buyers, build trust at scale, and win more business in an AI-driven world. Learn more at lureagency.com
Media Contact
Susan Tucker, Partner & COO, Lure Agency
www.lureagency.com
