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Lure Agency's New Partnership with HotelExecutive


San Diego, CA, October 12, 2022 - Lure Agency, a full-service integrated marketing agency, is excited to announce its partnership with HotelExecutive, the leading online resource for hoteliers worldwide. 

To meet the rapidly changing landscape, Lure Agency is working with HotelExecutive on a brand and website relaunch to be the most robust and engaging resource for hospitality professionals. 

"In efforts to meet the needs of our discerning audience since launching in 1996, we're eager to begin our transformation that will take HotelExecutive to a whole new level. We're excited to partner with Lure Agency to assist us in reimagining our brand from strategy to execution and monetization. Their experience in the B2B side of hospitality is invaluable in helping us grow and prosper. We're thrilled to have them play an important part in our future.", says Benedict Cummins, Founder & Publisher

With a new design, editorial focus, and membership model, HotelExecutive is committed to providing the insights and information needed to succeed in today’s ever-changing hotel industry. 

“HotelExecutive is one of those brands that’s been a staple in the industry since I began working in hospitality back in the mid-’90s,” Lure Agency Partner and Founder Cory Falter says. “It’s considered the Gold Standard for news and editorial in hospitality. To meet the industry's evolution, we’re honored to be an important part of HotelExecutive's transformation."

The mission of HotelExecutive is to create the most dynamic, trustworthy forum and community for and by hotel owners, operators, senior executives, and support vendors/teams working in or around the hospitality industry.

To kick off this exciting partnership and to help guide the direction of the new HotelExecutive, industry professionals were invited to be a part of the relaunch by sharing feedback through a quick survey. HotelExecutive’s survey results are a critical part of its mission to provide the most trustworthy forum and community for those in the hospitality industry. 

The new HotelExecutive is expected to launch in early 2023.

Follow HotelExecutive on LinkedIn and Twitter for the latest updates.


About HotelExecutive

HotelExecutive is the hotel industry's leading online business resource for hotel owners and operators, including senior executives, directors, managers, investors, and developers. HotelExecutive provides two services, the Hotel Business Review magazine and the Hotel Newswire news distribution service. Both the Hotel Business Review and Hotel Newswire are essential tools for today's successful hotelier.

About Lure Agency

Lure Agency is an integrated marketing agency with an obsession for identifying, converting, and retaining more revenue.

Their proven Science and Soul methodology combines data and creative exploration, uncovering opportunities that create measurable results and long-lasting relationships.

Since 2012, the agency has provided sales and marketing support services for clients like Stonewall Resort, Newman Windows, and Doors & TTI Technologies.

Learn more at, email [email protected]  or call 619-889-8156

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