Immerse yourself in whispered tales and timeless beats, as the ambiance transports you to a bygone era reserved for top shelf A-listers. An air of intrigue awaits those who dare to discover this hard-to-find haven.
When you think of the term “branding,” what’s the first thing that comes to mind? Is it a logo? A color scheme? Maybe the aesthetics of a brand?
If you said yes, you're not exactly right ... and you’re not alone.
Unfortunately, there is a common misconception about what branding actually means. While the visuals are undoubtedly crucial branding elements, this surface-level understanding overlooks the deeper, more impactful layers of brand strategy, especially in a sector as dynamic and creative as hospitality.
Let’s dive into the importance of a brand strategy and explore whether it’s time to consider working with a hospitality branding agency.
Lure Agency proudly announces that founder and partner Cory Falter, a well-recognized figure in the B2B hospitality marketing landscape, has been invited to join the Constant Contact Agency Advisory Board. This exclusive board comprises less than 25 elite agency partners from multiple industries, selected for their exceptional expertise and influence in the agency community.
In the bustling world of hotel sales, Tré Wilke IV stands out as a trailblazer. His approach to revamping the traditional sales model through consumer-centric strategies reshapes how hotels engage with potential clients.
In a candid conversation with Cory on the InnSync Show, Wilke, a fresh but impactful presence at Evans Hotels, shared his journey from a front-desk position to a role in new business development, revealing the significance of understanding the operational nitty-gritty of hotels to excel in sales.
Hotel Sales Ideas That Work
Be Proactive
Wilke’s strategy hinges on a proactive approach, leveraging platforms like LinkedIn to connect with potential clients and emphasizing the importance of solving problems rather than just pushing sales. He stresses the need for the hospitality industry to catch up with modern technological standards, moving away from outdated systems to more efficient, contemporary solutions.
Consider the Newbies
Wilke highlights a gap in the market: a need for more resources for non-professional planners who are often tasked with organizing events. He suggests that educating these individuals could be a game-changer, urging salespeople to lead with empathy and understanding.
Sales + Marketing Should Align
Cory and Wilke also discussed the crucial role of marketing in sales, emphasizing the need for synergy between the two to foster a seamless customer experience. Wilke’s narrative underscores a vital mindset shift for those in sales – to seek fulfillment in service and the happiness of clients rather than mere monetary gains.
This shift to a more holistic, service-oriented approach to hotel sales could be the key to creating lasting relationships and, ultimately, a successful career in the hospitality industry. Wilke’s story is a testament to the power of passion, perseverance, and a fresh perspective in a field ripe for innovation.
*Note: This blog post is based on a transcript of a discussion with Tré Wilke IV.*
FOR IMMEDIATE RELEASE
The InnSync Show, a groundbreaking series dedicated to illuminating the nuances of sales and marketing within the hospitality sector, proudly marks its one-year anniversary this month.
Produced by the dynamic Cory Falter of Lure Agency, the show has consistently provided a platform for industry leaders to share their insights, challenges, and successes.
Over the past year, InnSync has featured a diverse array of guests, ranging from hoteliers to marketing strategists, each bringing a unique perspective to the ever-evolving hospitality landscape. The show has not only bridged the gap between theory and practice but has also offered actionable insights for professionals at all levels.
Cory Falter, the visionary behind the series, commented, "It's been a fantastic journey. Our aim with InnSync was to create a bold space where the industry's brightest minds could come together, share their expertise, and drive the narrative of hospitality sales and marketing forward. I wanted it to be raw, unscripted and cut to the chase of what's on every hospitality professional's mind. I'm proud to say that, one year in, we've done just that."
The show's success can be attributed to its commitment to authenticity. By fostering open dialogues and diving deep into pertinent topics, InnSync has established itself as a trusted resource for those eager to stay abreast of the latest trends and best practices in the sector.
As the InnSync Show steps into its second year, audiences can anticipate even more enriching content, with a lineup of esteemed guests slated to appear. The show remains committed to its mission of advancing the discourse around hospitality sales and marketing, ensuring that professionals are equipped with the knowledge and tools they need to succeed in this dynamic industry.
For more information on the InnSync Show or to catch up on past episodes, visit the InnSync Show on YouTube. Press inquiries can be directed to Lure Agency, [email protected].
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About Lure Agency:
Lure Agency is a hospitality B2B marketing agency with an obsession for identifying, converting, and retaining more revenue.
Their proven Science and Soul methodology combines data and creative exploration, uncovering opportunities that create measurable results and long-lasting relationships.
Since 2012, the agency has provided sales and marketing support services for clients like Stonewall Resort, Newman Windows, and Doors & TTI Technologies.
Learn more at lureagency.com, email [email protected] or call 619-889-8156
FOR IMMEDIATE RELEASE: SEPTEMBER 16, 2021
SAN DIEGO, September 16, 2021 — TTI Technologies and Lure Agency have partnered together to increase awareness and knowledge about current solutions that can bridge the gap between technology and human interaction.
“In an age of impersonal tech giants, TTI understands offering the right products is important, but it’s the service that sets them apart from their competitors,” says Cory Falter, Principal of Lure Agency. “It’s their honesty, integrity, and family values that really impresses me most. We’re looking forward to a long and prosperous partnership!”
In the modern digital landscape, AI has become a prominent topic. However, there are still numerous questions regarding its implications on hospitality SEO and search.
Social selling is the new networking—only it’s happening online.
In B2B hospitality, relationships are everything, and social selling lets you build those connections without ever stepping into a conference room. This strategy involves leveraging social media platforms to engage with potential clients, foster relationships, and ultimately drive sales.
But what does that actually look like in a B2B hospitality setting?
Let’s break it down.
The Problem: Traditional Sales Methods Are Losing Steam
Cold calls, emails, and generic pitches used to get results. Not anymore.
The modern buyer—especially in the hospitality industry—is savvier and more informed.
By the time they’re ready to talk to a sales rep, they’ve already done their homework. They don’t want to hear your sales pitch; they want to build a relationship and trust you as a solution provider.
Here’s the kicker: hospitality professionals, including hotel owners, event planners, and group sales managers, are busy. They’re bombarded with sales pitches, and it’s harder than ever to break through the noise. If you’re relying on the old-school approach of dialing for dollars, you’re likely missing opportunities.
Meanwhile, your competition is busy engaging your prospects on LinkedIn, Instagram, and even TikTok.
They’re interacting with prospects through comments, shares, and direct messages. They’re providing value in real-time, not just during sales presentations.
Every day you hesitate to build your presence online is another day your prospects are learning to trust someone else.
The hospitality decision-makers you want to reach aren’t just in their inbox—they’re on social platforms reading recommendations, watching videos, and engaging with insightful content. They’re building relationships with those who add value without being pushy. If you’re not in their feed, you’re invisible.
The Solution: Mastering the Art of Social Selling
Social selling isn’t about closing deals in the DMs. It’s about showing up consistently with valuable content and positioning yourself as the go-to expert in your niche.
Here’s how to make it happen:
Build Authentic Relationships, Not Transactional Ones
Hospitality is all about people. Start by engaging with potential clients where they hang out online. Comment on their posts, share relevant insights, and provide solutions to their challenges. Make your interactions meaningful, not just about your product or service.
Share Content That Adds Value
Think of social media as your personal stage. Share content that speaks to the challenges your target audience faces. Maybe it’s a case study about how you helped a hotel increase bookings, or perhaps a quick tip on handling last-minute group bookings. Every post is a chance to showcase your expertise.
Leverage the Power of Your Network
One of the biggest advantages of social selling is that you don’t have to rely solely on your posts. Use your connections to spread your message. Engage with industry influencers, share their content, and tag them in posts when relevant. This expands your reach and brings your expertise to a wider audience.
Start Building Relationships That Sell
In B2B hospitality, the real power of social selling comes from creating lasting relationships online. The more authentic and consistent your approach, the more likely you are to become a trusted resource when decision-makers are ready to buy. So, stop waiting and start engaging. Your next big client could be one meaningful interaction away.
Scaling Up Strategies for Hotel Vendors and Suppliers
In today's fast-paced and ever-evolving hospitality industry, a hotel vendor hoping to stand out from the competition is more critical than ever, but not a Mission Impossible.
Hotel vendors and suppliers play a vital role in the success of hotels. Still, with a saturated market and discerning consumers, traditional marketing strategies might not cut it to capture the attention of your prospective customers.
In this blog post, Lure Agency’s Cory Falter chatted with Nick Horgan, Chief Commercial Officer of Amaze Insights, about why hotel vendors and suppliers should embrace unconventional marketing approaches to survive and thrive in the dynamic world of hospitality. (And, yes, Tom Cruise may need to be a part of your strategy!)
In the world of sales, there are two distinct roles that professionals often find themselves in: the sales manager and the trusted advisor. While both positions involve selling, they differ significantly in their approaches and outcomes.
Cory Falter recently invited hotel sales consultant Kristi White on the InnSync Show for a discussion on the differences between the roles of a sales manager and a trusted advisor.
Find out which will lead to more success in the long run.
Are you stuck in a rabbit hole of marketing agency research? It’s understandable: When entrusting your brand to a third party, it pays to be extra vigilant.
But how do you ensure you choose the right marketing agency partner for your business?
