Immerse yourself in whispered tales and timeless beats, as the ambiance transports you to a bygone era reserved for top shelf A-listers. An air of intrigue awaits those who dare to discover this hard-to-find haven.
Your brand goes much deeper than just a killer logo. Consumers are expecting much more from you than a clean website and solid reviews. Your brand needs to communicate an experience in a compelling and meaningful way.
Impact on the bottom line may not be highlighted by Google Analytics, but make no mistake. It’s massive. A strong brand can command a higher price point and increase demand by creating a deep, emotional connection to your company.
Do you experience any of the following?:
Sales proposition is primarily a price
Have no compelling story or clear differentiators
Inconsistent message on and offline
Recipe for Success
Develop a plan that defines values, purpose, and position
Execute plan across the entire spectrum from operations to sales
Founded in 2012 with average partner retention of three years.
Top Level Accountability
Our leadership team has been together since 2015. The buck stops with them.
Earned SharpSpring highest’s certification level, reserved for elite marketers.
Our Sauce is Never Secret
Knowledge is power. And we love sharing it all with our partners.
The Anti-Agency, Agency
No big boxes, cookie-cutters, or run around. Concierge-level service.
Learning Curves are Costly
Turnover results in time and money. Our owners are also our account managers.
You've Got Questions. We've Got Answers.
Hospitality branding refers to creating a unique verbal, visual and functional identity for a hotel, resort, or other business focused on the care, comfort and entertainment of guests. It involves distinguishing the business from competitors and establishing a memorable presence in the minds of consumers. This all stems from an accountable promise that turns the “what” of the entity into a “who” that can establish and conduct a relationship with those consumers.
Because the hospitality industry is uniquely personal, encapsulating the bandwidth from needs to desires to dreams, and branding establishes the commitment and roadmap to delivering this. Internally, branding improves the efficiency and effectiveness of operations. Externally, it helps create a unique and sustainable position in a competitive market, fosters customer loyalty, and drives business growth by attracting and retaining guests.
A hospitality brand can differentiate itself through unique services, exceptional customer experiences, a strong brand story, innovative offerings, and consistent quality. Special care, attention and effort must be paid to digging deep to define how unique, exceptional, strong, innovative and quality objectively relate to the business. This is best achieved through the fresh perspective of a brand strategy consulting company. The key is property development that is true to its nature, and at the same time, is viewed authentically by guests.
The customer experience is the fulfillment of the brand promise. It involves the practical and emotional deliverables before, during and after their direct contact and is guided by the brand architecture. It is central to hospitality branding as it directly impacts guest satisfaction and loyalty. Exceptional, personalized guest experiences reinforce the brand promise and encourage repeat business and referrals.
Online presence is vital for hospitality branding as most consumers research online before booking. A strong online presence through a website, social media, and online reviews helps in building brand awareness and reputation. But, like all other marketing and communications vehicles, it must maintain a consistency from promise to fulfillment. In their best form, instead of describing, virtual encounters should leave folks feel like they actually experienced the entity, itself.
Absolutely. We understand at the end of the day, it’s all about the bottom line.
Did you happen to check out our results section of this website?
Just ask and we’d be happy to provide you with specific examples.
We’ve heard more than once that we’re extremely responsive. Typically, we provide monthly reporting and quarterly team sessions to evaluate past performance and strategize for the period ahead.
We don’t believe in ghost(ing).
It’s no secret, the vast majority of marketing engagements have moved online. The landscape has changed dramatically, but what motivates people to buy has not.
People still say “yes” to people who they like and trust, both offline and online.
Our proven methodology of “Science”, utilizing data to find the audience and “Soul”, for crafting just the right messaging that connects and converts.
While B2B hospitality marketing is technically company to company, all marketing is still human to human. Our methodology has been proven to build relationships and drive revenue.
It's all about the R&R.
We don’t believe in legally binding anyone to a long-term commitment. The value and performance should speak for themselves or we’re not doing our job.
With that said, tangible results do take time and vary depending on the budget and objective.
Sorry, but we can’t promise to double your revenue in 10 days.
Our goal is the success of our partnership, our tried-and-true method of asking the right kind of questions and building successful relationships is the cornerstone of our working relationship.
The definition of insanity is doing the same thing over and over again, expecting different results. Reassessing your strategy is an important part of every client engagement.
Simply put, we want to more of what’s working and less of what’s not.
It’s important that we work together in a way that works for both of us. That’s why transparency is so important to us and we always communicate what’s going on, how things are progressing, and what results we are seeing from our efforts.
We want to make sure you feel comfortable working with us and know that we have your best interests in mind. That’s why it’s important that we maintain open lines of communication throughout the process.
Director of Sales & Marketing Stonewall Resort
"Our results with Lure Agency have been crazy impressive!! This strategy has been a life-saver for us, especially considering Stonewall's rural location. We barely saw a fraction of this conversion rate when relying on 3rd party services. The magic lies in the human touch – real people connecting authentically. Launching this at the beginning of COVID, when people were desperate for genuine resources and contact, was perfectly timed. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."
VP of Marketing Benchmark Resorts & Hotels
"The team at the Lure Agency are valued partners in our integrated marketing efforts and are always eager to be an active, collaborative, and committed ally with our ongoing marketing programs, initiatives, and campaigns. Most importantly, they are always focused on driving and improving revenue performance."
General Manager Wingspread
"I can't say enough about Cory, Susan and the whole team at Lure Agency for what we've had this year; 2022 has been the most successful year in Wingspread history. We came into this project at a scary time, right before COVID, trying to build this brand and tell the story. There was nothing we could do during that dark time but try to get some marketing traction and Cory and Susan provided that for us, through blogs, email and social marketing. All the intel they put together really helped us to hit the right client, at the right time. The mixture of Susan's science and Cory's soul, and being able to tell the story for us, has really made a world of difference. We are so grateful for Lure's partnership and look forward to working together for many years to come."
Owner & CEO StoreHouse Technologies
“Cory and his team are exceptional lead generation and sales enablement professionals. Very responsive and easy to work with at a reasonable cost. They are always thinking outside the box to come up with new and innovative ways to solve problems and maximize return. I will continue to use Lure’s services and highly recommend them.“
Director of Sales and Marketing Westin Rancho Mirage Golf Resort
“I’m most impressed with the Social Media and Content Marketing services we’ve received from Lure. They were instrumental in helping us spread awareness and drive revenue during our re-opening. They are reliable, outside-the-box thinkers and always come to the table with fresh ideas to help generate buzz, engagement, and revenue.”
Area Director, Sales & Catering Coury Hospitality
“I have partnered with the Lure Agency for seven years. They are gifted marketers with skills beyond the norm. They expertly identify the needs of my business and apply solutions that bring results to the bottom line. They have a vast understanding of multiple industries and have developed various creative programs that have been instrumental in putting our organization on the map while growing our brand image. Their patience, commitment, willingness to go the extra mile, and spunk make them a delight to work with as well. In a world of average marketing, I’m so glad Lure Agency took the time to walk us through taking the leap and take on an entirely new way to market.— with their vision and commitment, we have grown our revenues beyond budget year after year.”