Boost revenue. Improve efficiencies. Crush the competition.

Let's face it, the hospitality industry has seen more than its fair share of challenges in the past couple of years. It has felt a bit like a roller coaster between closures, the Great Resignation, and the surge in demand against a limited supply of resources. 

One exciting result of recent challenges has been a major shift in ways technology can not only assist but also drive results, even with the toughest constraints. Embracing technology trends will help you boost revenue, improve efficiencies and get ahead of even the toughest of competition.

Technology for the Hospitality Industry - Don't Miss These Tools!

Technology trends in the hospitality industry are changing every day. This is a direct result of the way technology has advanced in recent years. From touchless technologies to robust sales platforms, here are three technology trends that are currently helping hospitality business owners stay ahead of the competition.

Here are three ways to drive more hospitality revenue when you have limited time and a limited budget.

1.  Latest Technology Trends: Contactless Restaurant Ordering

OneDine is changing the restaurant technology sector by providing the most comprehensive, lowest-cost, and contactless solution available to date. It works by supercharging the existing POS systems, enabling contactless ordering and payment immediately. OneDine optimizes labor, eliminates fraudulent chargebacks, and creates a triple-win for servers, managers, and guests alike.

The coolest thing about OneDine? It learns how guests eat! OneDine will help pick the right menu item in every restaurant including suggestive modifications and allows a guest to seamlessly pay.

As a restaurant, OneDine gives you the power to increase your restaurant's sales, reduce operating costs, and deliver a frictionless dining experience in the palm of your hand.

Customer data with recognition technology creates predictive smart systems that local restaurants can use to stay ahead of their competitors.

2. Smart Hotels LOVE a Virtual Front Desk

If you're like many hotel properties around the globe, you may be experiencing a staff shortage. This puts added pressure on the management team and can create a guest experience that's less than 5-star.

A few months ago, leading ID scanner solution provider TTI Technologies announced their exclusive partnership with aavgo, the world’s first contactless, human-assisted Virtual Front Desk. Together, TTI Technologies and aavgo have constructed the world’s simplest identification virtual check-in process for hotels in an effort to combat identity theft, increase security in customer support, and improve overall efficiency.

Using this smart technology for tasks traditionally performed by hotel staff, not only helps to better manage guest data but also allows hotel management to capitalize on emerging technology for a better customer experience during a time when staff shortages are widespread in the hotel industry.

Hotel owners will love this hospitality tech!

3. Hotel Technology Trends: Lead Management (on Steroids)

SharpSpring is an affordable, yet powerful all-in-one sales and marketing platform that helps hospitality businesses generate leads, improve conversions to sales, and drive higher returns. 

SharpSpring's lead management capabilities are unrivaled. With its ability to score leads, automate email marketing and drip campaigns, and track website visits and form submissions, SharpSpring gives hospitality businesses the power to convert more leads into paying customers.

With SharpSpring, the whole customer journey can be managed in a way that can allow hospitality sales professionals to provide exceptional service, cut operational costs, utilize big data and drill down on data analysis. These technological advances, especially for the hospitality sector,  have not only created efficiencies but also have helped to create a much better customer experience.

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Here are some common questions about technology for hospitality.

What are the technologies used in hospitality and tourism?

There is a wide range of technologies used in hospitality and tourism. And, these are not limited to just the hotel industry!

Some of the most common hospitality technology trends include:

• Online booking and reservation systems
• Customer relationship management (CRM) software
• Property management systems (PMS)
• Financial accounting and reporting software
• Business intelligence (BI) tools
• Marketing automation software
• Custom hotel apps
• Virtual and augmented reality
• Smart room keys
• Automated administrative tasks
• Mobile check-in
• Voice control
• Digital conference facilities

These hospitality technology trends are changing the way hotels operate and how hospitality companies manage and exceed ever-changing customer expectations.

Photo by Teemu Paananen on Unsplash

What are other emerging technologies in the hospitality industry?

Some of the most promising emerging technologies in the hospitality industry include:

• Blockchain
• Virtual reality (VR)
• Augmented reality (AR)
• Chatbots
• Internet of Things (IoT)
• Artificial intelligence (AI)
• Biometrics (facial recognition technology, etc)

The hospitality industry may not be prepared yet for these emerging technologies, but when looking ahead it's best to be in tune with the latest trends for future considerations.

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What are the benefits of technology in the hospitality industry?

Technology can bring a number of benefits to businesses in the hospitality industry, including:

• Increased efficiency and productivity
• Improved customer service
• Greater insight into business operations
• Enhanced marketing and promotional activities
• Reduced costs
• More guests
• Reduced energy consumption and energy costs
• More efficient revenue management

There is a multitude of benefits for the hospitality industry to embrace advancing technologies. When hospitality industry companies can manage both the expectations of key stakeholders and industry customers, everyone wins.

What are the challenges of technology in the hospitality industry?

While technology can bring many benefits to businesses in the hospitality industry, there are also some challenges that need to be considered, including:

• Ensuring data security and privacy
• Managing complex systems and software
• Keeping up with rapidly changing technology
• Addressing staff fears and  resistance to change
• Training employees on how to use new technology

Technology can present some challenges for businesses in the hospitality industry, however, it is clear that the benefits far outweigh the challenges.

Technology can help businesses in the hospitality industry to improve their operations, increase their sales, and provide a better experience for their customers.

Technology for Hospitality Industry Moving Forward

Hotel technology of the future is moving in a way to best serve customers. Whether that's better understanding and responding to intent, to artificial intelligence and virtual reality.

With the recent advancements of technology, it is not hard to see where these technologies could go in the next few years.

What does this mean for businesses in the hospitality industry?

This means that businesses need to start preparing for these changes now. They need to be investing in these technologies and training their staff on how to use them. This way they can stay ahead of the curve and provide the best possible experience for their customers.

Technology is changing rapidly, and businesses in the hospitality industry need to change with it.

Driving revenue in the hospitality industry can be a daunting task, but it's not impossible. These are just a few of the many ways you can drive more hospitality revenue. With a little creativity and the right partners, your hospitality brand can rise above the challenges while also providing an unparalleled guest experience!