FOR IMMEDIATE RELEASE
San Diego, California / Boulder, Colorado – February 11, 2025 – Grab your racquets and raise a glass—Lure Agency is officially teaming up with Saddlebrook Resort in Tampa, Florida.
Known for its legendary racquet sports facilities and an impressive multimillion-dollar renovation which is set to be underway this year, this partnership is set to be a grand slam.
With a sprawling campus, top-tier golf, and a commitment to excellence in both leisure and group events, Saddlebrook Resort is a destination like no other. And just like a perfectly executed serve, this collaboration brings together the best of both worlds—strategic marketing expertise from Lure Agency and the unparalleled hospitality of Saddlebrook.
“We’re beyond excited to work with such an iconic property,” said Susan Tucker, Partner at Lure Agency. “And as an added bonus, we get to reunite with the incredible Scott Ward—a hospitality pro we’ve had the pleasure of working with in Santa Barbara and Curacao. It’s like a reunion tour, but for marketing magic!”
Tennis, golf, pickleball—you name it, Saddlebrook’s got it. And now, with Lure Agency in their corner, we’re dialing in a strategic marketing playbook designed to increase direct group inquiries, boost conversion rates, and reduce reliance on third-party channels.
By combining data-driven insights with authoritative content and personalized communication, we’re ensuring Saddlebrook attracts the right groups—directly and efficiently.
“So, let’s raise a toast,” adds Cory Falter. “To Saddlebrook, to innovation, and to making marketing as smooth as a well-played backhand. Game, set, match—let’s do this!”
About Lure Agency
Lure Agency specializes in B2B hospitality marketing, helping hotel sales teams and hospitality vendors build lasting relationships and increase revenue. With a mix of strategy, creativity, and technology, Lure turns marketing into a high-performance sport.
For more information, visit lureagency.com.
Cheers to success, Saddlebrook—let’s make this partnership one for the record books!
