Located amidst tranquil settings, Wingspread Retreat & Executive Conference Center has long been a beacon for weekend getaways and executive conclaves. But like many venues, filling mid-week slots remained a challenge, echoing a common industry dilemma. How does a distinguished retreat transform its marketing approach to capitalize on untapped potential? Relationship building, of course.
THE CHALLENGE
Wingspread Retreat & Executive Conference Center, renowned for its impeccable services and serene environment, faced a significant scheduling challenge. While weekends typically saw a bustling roster of events and bookings, the mid-week periods needed to be more utilized. Relying heavily on conventional marketing channels meant their unique offerings for corporate retreats, seminars, and mid-week events weren't reaching the right audience, leaving a substantial revenue opportunity untapped.
THE SOLUTION
To pivot from this challenge, Wingspread chose to employ a strategy echoing the success witnessed by the likes of Stonewall Resort. Partnering with a marketing agency, they devised a relationship marketing plan rooted in educational and relevant content. This content was not purely promotional but aimed to demonstrate the unique advantages of mid-week bookings at the retreat, highlighting benefits like increased privacy, personalized services, and flexible scheduling.
Underlined by genuine human interaction, the strategy emphasized the benefits of using Wingspread as a mid-week destination for corporate events and retreats, allowing organizations to get the most value out of their stay.
THE RESULTS
The reinvigorated approach paid dividends. Within months, Wingspread Retreat & Executive Conference Center experienced a robust 21% increase in inbound leads, specifically targeting mid-week bookings. The surge in inquiries and subsequent bookings reinforced the notion that when businesses are presented with tailored solutions backed by authentic interaction, they respond positively.
