FOR IMMEDIATE RELEASE
San Diego, CA, October 12, 2022 - Lure Agency, a full-service integrated marketing agency, is excited to announce its partnership with HotelExecutive, the leading online resource for hoteliers worldwide.
To meet the rapidly changing landscape, Lure Agency is working with HotelExecutive on a brand and website relaunch to be the most robust and engaging resource for hospitality professionals.
"In efforts to meet the needs of our discerning audience since launching in 1996, we're eager to begin our transformation that will take HotelExecutive to a whole new level. We're excited to partner with Lure Agency to assist us in reimagining our brand from strategy to execution and monetization. Their experience in the B2B side of hospitality is invaluable in helping us grow and prosper. We're thrilled to have them play an important part in our future.", says Benedict Cummins, Founder & Publisher
With a new design, editorial focus, and membership model, HotelExecutive is committed to providing the insights and information needed to succeed in today’s ever-changing hotel industry.
“HotelExecutive is one of those brands that’s been a staple in the industry since I began working in hospitality back in the mid-’90s,” Lure Agency Partner and Founder Cory Falter says. “It’s considered the Gold Standard for news and editorial in hospitality. To meet the industry's evolution, we’re honored to be an important part of HotelExecutive's transformation."
The mission of HotelExecutive is to create the most dynamic, trustworthy forum and community for and by hotel owners, operators, senior executives, and support vendors/teams working in or around the hospitality industry.
To kick off this exciting partnership and to help guide the direction of the new HotelExecutive, industry professionals were invited to be a part of the relaunch by sharing feedback through a quick survey. HotelExecutive’s survey results are a critical part of its mission to provide the most trustworthy forum and community for those in the hospitality industry.
The new HotelExecutive is expected to launch in early 2023.
Follow HotelExecutive on LinkedIn and Twitter for the latest updates.
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About HotelExecutive
HotelExecutive is the hotel industry's leading online business resource for hotel owners and operators, including senior executives, directors, managers, investors, and developers. HotelExecutive provides two services, the Hotel Business Review magazine and the Hotel Newswire news distribution service. Both the Hotel Business Review and Hotel Newswire are essential tools for today's successful hotelier.
About Lure Agency
Lure Agency is an integrated marketing agency with an obsession for identifying, converting, and retaining more revenue.
Their proven Science and Soul methodology combines data and creative exploration, uncovering opportunities that create measurable results and long-lasting relationships.
Since 2012, the agency has provided sales and marketing support services for clients like Stonewall Resort, Newman Windows, and Doors & TTI Technologies.
Learn more at lureagency.com, email [email protected] or call 619-889-8156
FOR IMMEDIATE RELEASE: September 21, 2022
Lure Agency, an integrated marketing agency, is proud to announce a Science & Soul-abration in honor of celebrating ten years in business and welcoming longtime Director of Operations Susan Tucker to the executive team.
With their unique marketing approach of infusing science (data and analytics) with soul (creativity), Lure Agency creates B2B campaigns that not only add to the bottom line but also show the "heart" of their clients' brands.
"It's always been our mission to create effective and memorable campaigns," said Falter. "I think we've been able to do that by combining Science and Soul in our approach."
Lure Agency's methodology has proven to be successful time and time again. In fact, the agency boasts a client retention rate of three years, with hundreds of thousands of dollars in attributed revenue.
The are no plans of slowing down, either. Founder Cory Falter is excited to announce Susan Tucker has joined the executive team as Partner and Co-Owner to help lead the agency into Lure Agency 2.0.
Between Cory's creative vision and Susan's passion for data and analytics, the team is confident they will continue to create effective campaigns that make a lasting impression for another ten years, at least!
(more…)FOR IMMEDIATE RELEASE: January 15, 2022
SAN DIEGO, January 15, 2022 — Oxford Hotels & Resorts, an award-winning full-service hotel management company, and Lure Agency have team-up together to reinforce Oxford’s commitment to their guests and community in the wake of the pandemic.
“With five hotels in and around the Bay Area in California, Oxford truly cares and understands the quickest way to recovery is by re-establishing relationships across the board.”, explains Cory Falter, Principal of Lure Agency. “It’s so refreshing to learn they put people before profits and we’re thrilled to be collaborating with such a great company.”
Those properties in San Francisco and Silicon Valley include King George Hotel, Hotel Griffon, The Inn at Union Square, Creekside Inn, and Hotel Los Gatos.
Oxford has a long-established track record in the ownership and management of large-scale hotels, resorts, and conference centers throughout the United States. This portfolio experience includes a growing collection of independent lifestyle hospitality brands as well as properties affiliated with major international chains such as Hilton, Marriott, Hyatt, IHG, and Choice. Their p3 (p-cubed) philosophy drives results by compounding exponentially the power of people, performance, and profit.
Their goal as investors and hoteliers is to try to distill the alchemy of a building’s unique history, location, architecture, and design with a host of distinctive amenities into what matters the most in any hotel – creating warm, inviting, and special environments that visitors and locals can enjoy. Ultimately, it’s about giving the hotel a genuine soul that makes it feel like a home away from home.
To learn more about Oxford Hotels & Resorts, visit their website: https://ohrllc.com/
About Lure Agency
Lure Agency is an integrated marketing agency with an obsession for identifying, converting, and retaining more revenue.
Their proven Science and Soul methodology combines data and creative exploration, uncovering opportunities that create measurable results and long-lasting relationships.
Since 2012, the agency has provided sales and marketing support services for clients like Stonewall Resort, Newman Windows and Doors & TTI Technologies.
Lure Agency has associates in San Diego, CA, Boulder, CO, and Anchorage AK.
Learn more at lureagency.com, email [email protected] or call 619-889-8156
