[Webinar Replay] The Hospitality B2B Sales Disruption

In this timely session, we are breaking down how AI, particularly agentic search, is radically reshaping B2B sales in the hospitality industry.

The core message? If AI can’t find you, trust you, or connect you to the right problem, you’re not just losing leads—you’re invisible.

Agentic Search for Hospitality

Here's a quick overview.

What is Agentic Search?

Agentic search is more than search, it’s decision-making.

AI now acts as a buyer’s assistant, evaluating not just products, but people, trust signals, and authority. It doesn’t just recommend based on features ... it curates based on E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.

Are Robots Coming for Our Jobs?

Short answer: Yes. But only if we keep selling like robots.

The future belongs to human-first sellers; those who show up with presence, proof, and people skills. AI is doing 80% of the selling now, so your digital footprint has become your most valuable sales asset.

The Wake-Up Call for Hotels & Vendors

• 54% of meeting planners are already using AI to source venues (CVENT)


• Traditional search is declining fast (Gartner predicts a collapse by 2026)


• AI prefers experts, not order takers (those with case studies, video testimonials, and consistent content)

What You Need to Do (Now)

Here are five critical action steps:

1. Build a Personal Brand: Not just for influencers anymore. It’s your digital Rolodex.


2. Turn Case Studies into Content Gold: Bonus points for video and timestamped proof.


3. Create a Knowledge Hub: FAQs, resources, insights. Help the AI help you.


4. Publish Consistently: Stagnant websites get ignored. New content = relevance.


5. Align Sales and Marketing: 80% of the buyer’s journey happens before they talk to sales. Marketing must fuel the top of the funnel.



Live Demo: The AI Meeting Planner

Cory ran a live agentic search prompt using ChatGPT to source event venues in Denver.

The result? A shortlist of five venues, customized by price and features, generated in minutes.

The AI even recommended a final pick, showcasing how fast, smart, and efficient the buyer journey has become.

Why It Matters for Independents

The shift levels the playing field—but only for hotels and vendors willing to lean into transparency, content, and digital trust-building. Those who resist will fall behind.

Introducing: The WINS Method™

Lure Agency’s four-part system—Website, Intel, Nurture, Sell—helps hospitality professionals prepare for this new AI-forward sales environment by focusing on the full funnel, from digital visibility to human connection.

Bottom Line: AI isn’t just a trend, it’s the new gatekeeper. If you’re not visible, valuable, and verifiable online, you’re out of the game. But those who embrace agentic search, prioritize trust signals, and sell like humans will win in this new era of hospitality sales.

Want more? Request the deck, visit the AI Bar or connect with us here to get agentic-ready.