The principle, purpose and purchasing power of
Passion-Based Marketing.



Welcome to Lure Agency, a boutique full-service marketing agency located in San Diego, California. Named after the concept of Allure, and driven by what we call Passion-Based Marketing, we focus on putting the natural laws of market attraction to work for you. Simply put, our research shows that tapping into target markets’ existing and latent passions is much better than selling them on yours. This opt-in model is more efficient, effective and engaging, and we curate it to create a raving fan base who looks forward to your next communication. Simply, they want to deepen their relationship with you, because you understand them. Content taps into their passions. Campaign components begin the conversation and develop leads. Passions are converted to purchases. Historically, 50% more leads turn into sales this way.

Passion. Much better than pushy.  Read More…

 

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