A winning sales & marketing strategy

WINS Method

Two steps to success.

The WINS Method™ is a hospitality-first training system built to bring clarity, confidence, and consistency to how your team shows up and sells.

Our methodology is a 2-step process.

First, we kick things off with a 4-session workshop series that gets your team fluent in WINS: Website. Intel. Nurture. Sell.

From there, you choose the monthly support that best fits your team's needs: hands-on execution, guided training, or the tools to take control.

We tailor the support to your goals, your team, and your growth stage—because one-size-fits-none isn’t our style.

Clear strategy. Trained humans. Systems that actually work.

That’s how WINS gets poured at Lure Agency. 🍸

LEARN MORE WITH CORY >>

Our process

Step 1: The WINS Method™ Workshop

We start with a 4-session WINS Method™ Workshop that aligns your team on the full strategy. Each session is under an hour and designed to create shared clarity, language, and direction before any execution begins.

Cost: $2500 (one-time)

WEBSITE

Beyond the Brochure: Making your website a revenue engine.
If your website isn’t answering questions, building trust, and capturing leads, then it’s just taking up space on the internet. We turn your website into your hardest-working sales rep by applying our High-Five Essentials. When your site has these five elements, it stops leaking opportunities and starts generating them ... day and night.

INTEL

Stop Guessing: Smarter segmentation for B2B success
Most marketing teams waste time chasing the wrong audience, or worse, trying to speak to everyone. We help you zoom in on the decision-makers that matter most using real-time intel, buyer signals, and sales alignment strategies. From building laser-focused prospect lists to identifying intent triggers, our approach ensures you’re not just active, you’re effective. With the right intel, your outreach becomes timely, relevant, and impossible to ignore.

NURTURE

Marketing with Soul: Turning content into conversations
Forget the one-size-fits-all drip campaigns. Today’s buyers crave relevance, not repetition. We help you nurture leads with personalized, value-driven touchpoints that feel more like real conversations than marketing noise. From email sequences to thought leadership, we build human-centric nurture strategies that educate, engage, and earn trust, so when it’s time to buy, your brand is the obvious choice.

SELL

Sales Without the Sleaze: The trust-first approach
Hard sells are out. Human connection is in. We help sales teams show up with confidence—not pressure—by aligning messaging, timing, and tools to match where the buyer is in their journey. With trust-building assets, smart follow-ups, and social selling strategies, we turn cold outreach into warm conversations that convert. Because when you lead with value, closing the deal feels less like selling, and more like solving.

Step 2: The WINS Method™ Monthly Support

With strategy aligned, step two is execution and momentum. Select the monthly support level that matches your team’s capacity and goals: DIY, Done-With-You, or Concierge.

Cost: Choose Below

DO IT YOURSELF

You’ve got the team. We’ve got the tools.

Access proven WINS Method™ templates, AI-enhanced playbooks, and ready-to-use content kits, updated monthly to support confident, consistent execution.

Best for scrappy teams ready to take ownership with a proven framework.

$1,800 per year

DONE WITH YOU

Your team. Our guidance. One goal.

Post-WINS, we work alongside your team each month to turn strategy into action through clear structure, real-time support, and accountability.

Best for teams who want a thought partner in the trenches, not another vendor on the sidelines.

$750 - $1500 per month

DONE FOR YOU

We handle it all. You focus on results.

From strategy through execution, we manage content, outreach, automation, and optimization so your team can stay focused on closing and growth.

Best for teams who want outcomes without managing the details and prefer full-service support end-to-end.

Starting at $3,500 per month

READY TO PICK YOUR POUR?

Stability and Reliability

Founded in 2012 with average partner retention of three years.

Top Level Accountability

Our leadership team has been together since 2015. The buck stops with them.

Platinum-Level Certification

Earned SharpSpring highest’s certification level, reserved for elite marketers.

Our Sauce is Never Secret

Knowledge is power. And we love sharing it all with our partners.

The Anti-Agency, Agency

No big boxes, cookie-cutters, or run around. Concierge-level service.

Learning Curves are Costly

Turnover results in time and money. Our owners are also our account managers.

JULIE PETIT
Director of Sales & Marketing Stonewall Resort
"Our results with Lure Agency have been crazy impressive!! This strategy has been a life-saver for us, especially considering Stonewall's rural location. We barely saw a fraction of this conversion rate when relying on 3rd party services. The magic lies in the human touch – real people connecting authentically. Launching this at the beginning of COVID, when people were desperate for genuine resources and contact, was perfectly timed. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."
John Davies
VP of Marketing
Benchmark Resorts & Hotels
"The team at the Lure Agency are valued partners in our integrated marketing efforts and are always eager to be an active, collaborative, and committed ally with our ongoing marketing programs, initiatives, and campaigns. Most importantly, they are always focused on driving and improving revenue performance."
ERIC BATES
General Manager
Wingspread
"I can't say enough about Cory, Susan and the whole team at Lure Agency for what we've had this year; 2022 has been the most successful year in Wingspread history. We came into this project at a scary time, right before COVID, trying to build this brand and tell the story. There was nothing we could do during that dark time but try to get some marketing traction and Cory and Susan provided that for us, through blogs, email and social marketing. All the intel they put together really helped us to hit the right client, at the right time. The mixture of Susan's science and Cory's soul, and being able to tell the story for us, has really made a world of difference. We are so grateful for Lure's partnership and look forward to working together for many years to come."
Darryl Riddlespurger
Owner & CEO
StoreHouse Technologies
“Cory and his team are exceptional lead generation and sales enablement professionals. Very responsive and easy to work with at a reasonable cost. They are always thinking outside the box to come up with new and innovative ways to solve problems and maximize return. I will continue to use Lure’s services and highly recommend them.“
Damon Lockrem
Director of Sales and Marketing
Westin Rancho Mirage Golf Resort
“I’m most impressed with the Social Media and Content Marketing services we’ve received from Lure. They were instrumental in helping us spread awareness and drive revenue during our re-opening. They are reliable, outside-the-box thinkers and always come to the table with fresh ideas to help generate buzz, engagement, and revenue.”
Denielle Godwin
Area Director, Sales & Catering
Coury Hospitality
“I have partnered with the Lure Agency for seven years. They are gifted marketers with skills beyond the norm. They expertly identify the needs of my business and apply solutions that bring results to the bottom line. They have a vast understanding of multiple industries and have developed various creative programs that have been instrumental in putting our organization on the map while growing our brand image. Their patience, commitment, willingness to go the extra mile, and spunk make them a delight to work with as well. In a world of average marketing, I’m so glad Lure Agency took the time to walk us through taking the leap and take on an entirely new way to market.— with their vision and commitment, we have grown our revenues beyond budget year after year.”