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Lure Agency and Sanderling Resort Announce Strategic Partnership to Elevate Beach Events in the Outer Banks


San Diego, CA, January 15, 2024 - Lure Agency, a leader in hospitality B2B marketing, is excited to announce a new partnership with Sanderling Resort. Sanderling Resort is a distinguished destination located in the Outer Banks of North Carolina. This collaboration is set to revolutionize the experience of hosting team retreats, focusing on assisting those new to event planning.

Sanderling Resort's commitment to working with team members tasked with planning small and midsized leadership programs is at the heart of this partnership. 

Recognizing the challenges faced by novice event planners, Sanderling’s event managers are dedicated to crafting an end-to-end experience led by an educational process and ending with an effortlessly luxurious experience in the serene beauty of the Outer Banks.

Lure Agency, with its proven expertise in hospitality marketing, joins forces with Sanderling Resort to emphasize the resort's unique value proposition. The partnership will utilize Lure's successful W.I.N.S. strategy - a proven relationship-building sales and marketing technique. 

“We are excited to work alongside Sanderling Resort to redefine beach event planning in the Outer Banks,” says Cory Falter, Partner and CEO of Lure Agency. “Our goal is to showcase the unique offerings of Sanderling Resort and provide an educational and inspiring journey for those new to event planning.”

This strategic partnership represents a significant commitment by both organizations to set new standards in the hospitality industry. The collaboration is expected to yield substantial results, enhancing Sanderling Resort's reputation as the premier choice for team retreats in the Outer Banks and elevating the planning experience for newcomers.

About Sanderling Resort

Sanderling Resort is a top-rated destination in Duck, North Carolina, renowned for its luxury and natural beauty blend. Catering to guests seeking relaxation and adventure, the resort is an ideal location for exceptional beach events, offering unparalleled service and amenities.

About Lure Agency

Since 2012, Lure Agency has been at the forefront of integrated marketing, combining data and creativity to identify and retain more revenue. Their Science and Soul methodology has supported clients like Stonewall Resort, Newman Windows and Doors, and TTI Technologies in achieving measurable results and lasting relationships.

Contact Information

For more information, please contact:

Susan Tucker, Partner and COO

[email protected]

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