The Bowden, an event and wedding venue located in northern Texas had a revenue retention problem, largely due to the impact of the ongoing pandemic. Corporate meeting business vanished quickly, so they needed to tap into other types of business to help mitigate the flurry of cancellations and lost opportunities.

Leveraging search intent and online sediment, the Lure team uncovered other social group opportunities such as the celebration of life and worship services that were flourishing, despite ongoing restrictions imposed as a result of the pandemic. It was clear, a pivot was required to capture an entirely new business segment.
Highly relevant and educational content was created which helped build authority and trust within a new audience who had not heard of the venue before.
A cold outreach strategy was used to reach new prospects and influence them with key insights, takeaways, and solid reviews.

After 12 months of execution, the average email open rate was 35%, inbound lead inquiries increased by a whopping 216% and annual revenue grew by 23.7%.