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Behind unassuming doors lies Lucy's Lounge

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Knock-Knock

Pandemic Pivot: Navigating Storms, Finding Sunshine

The Bowden Relationship Marketing

+35%
Email Engagement
+216%
Inbound Leads
+10.2%
Annual Revenue
When the pandemic hit, it was an all-hands on deck situation. A quick change in strategy was needed to offset the wave of cancellations. Learn how we helped overcome this revenue challenge by finding new opportunities.
THE CHALLENGE
The Bowden, an event and wedding venue located in northern Texas, had a revenue retention problem, primarily due to the impact of the ongoing pandemic. Corporate meeting business vanished quickly, so they needed to tap into other types of business to help mitigate the flurry of cancellations and lost opportunities.

THE SOLUTION
Leveraging search intent and online sediment, the Lure team uncovered other social group opportunities, such as the celebration of life and flourishing worship services, despite ongoing restrictions imposed due to the pandemic. Clearly, a pivot was required to capture an entirely new business segment.

Highly relevant and educational content was created, which helped build authority and trust with a new audience who had yet to hear of the venue before.

A cold outreach strategy was used to reach and influence new prospects with crucial insights, takeaways, and solid reviews.

THE RESULTS
After 12 months of execution, the average email open rate was 35%, inbound lead inquiries increased by a whopping 216%, and annual revenue grew by 23.7%.

“Despite the uncertainty of the past couple of years, we’re having a stellar year and we couldn’t have done it without Lure Agency.”
Denielle Godwin
Director of Sales & Marketing
Testimonial
  • JULIE PETIT
    Director of Sales & Marketing Stonewall Resort
    "Our results with Lure Agency have been crazy impressive!! This strategy has been a life-saver for us, especially considering Stonewall's rural location. We barely saw a fraction of this conversion rate when relying on 3rd party services. The magic lies in the human touch – real people connecting authentically. Launching this at the beginning of COVID, when people were desperate for genuine resources and contact, was perfectly timed. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."
  • John Davies
    VP of Marketing
    Benchmark Resorts & Hotels
    "The team at the Lure Agency are valued partners in our integrated marketing efforts and are always eager to be an active, collaborative, and committed ally with our ongoing marketing programs, initiatives, and campaigns. Most importantly, they are always focused on driving and improving revenue performance."
  • ERIC BATES
    General Manager
    Wingspread
    "I can't say enough about Cory, Susan and the whole team at Lure Agency for what we've had this year; 2022 has been the most successful year in Wingspread history. We came into this project at a scary time, right before COVID, trying to build this brand and tell the story. There was nothing we could do during that dark time but try to get some marketing traction and Cory and Susan provided that for us, through blogs, email and social marketing. All the intel they put together really helped us to hit the right client, at the right time. The mixture of Susan's science and Cory's soul, and being able to tell the story for us, has really made a world of difference. We are so grateful for Lure's partnership and look forward to working together for many years to come."
  • Darryl Riddlespurger
    Owner & CEO
    StoreHouse Technologies
    “Cory and his team are exceptional lead generation and sales enablement professionals. Very responsive and easy to work with at a reasonable cost. They are always thinking outside the box to come up with new and innovative ways to solve problems and maximize return. I will continue to use Lure’s services and highly recommend them.“
  • Damon Lockrem
    Director of Sales and Marketing
    Westin Rancho Mirage Golf Resort
    “I’m most impressed with the Social Media and Content Marketing services we’ve received from Lure. They were instrumental in helping us spread awareness and drive revenue during our re-opening. They are reliable, outside-the-box thinkers and always come to the table with fresh ideas to help generate buzz, engagement, and revenue.”
  • Denielle Godwin
    Area Director, Sales & Catering
    Coury Hospitality
    “I have partnered with the Lure Agency for seven years. They are gifted marketers with skills beyond the norm. They expertly identify the needs of my business and apply solutions that bring results to the bottom line. They have a vast understanding of multiple industries and have developed various creative programs that have been instrumental in putting our organization on the map while growing our brand image. Their patience, commitment, willingness to go the extra mile, and spunk make them a delight to work with as well. In a world of average marketing, I’m so glad Lure Agency took the time to walk us through taking the leap and take on an entirely new way to market.— with their vision and commitment, we have grown our revenues beyond budget year after year.”