Cruising to Success: Unleashing Your Inner Maverick in Hospitality Marketing
Scaling Up Strategies for Hotel Vendors and Suppliers
In today's fast-paced and ever-evolving hospitality industry, a hotel vendor hoping to stand out from the competition is more critical than ever, but not a Mission Impossible.
Hotel vendors and suppliers play a vital role in the success of hotels. Still, with a saturated market and discerning consumers, traditional marketing strategies might not cut it to capture the attention of your prospective customers.
In this blog post, Lure Agency’s Cory Falter chatted with Nick Horgan, Chief Commercial Officer of Amaze Insights, about why hotel vendors and suppliers should embrace unconventional marketing approaches to survive and thrive in the dynamic world of hospitality. (And, yes, Tom Cruise may need to be a part of your strategy!)
Accelerating Decision-Making in the Hotel Supply Chain: Strategies for Vendors & Suppliers
How Hotel Suppliers & Vendors Can Get to a “Yes!” Faster
In the fast-paced hotel supply chain management world, a slow decision-making process can be frustrating and hinder business growth. As hotel vendors and suppliers, finding ways to expedite decision-making and overcome challenges is crucial.
On the INNSync Show, Cory Falter of Lure Agency and Andy Haynes of iDeal Hospitality Partners recently explored strategies and best practices to help hotel suppliers navigate slow decision-making and improve efficiency in their operations.
Social Proof: A Hotel Salesperson's Secret Weapon
How Social Proof Can Boost Your Hotel Sales and Win Over Prospects: The Science Behind This Powerful Strategy
As a hotel salesperson, you know that the group business is the lifeblood of your property. And when it comes to closing deals, social proof can be your secret weapon.
Cory Falter recently chatted with Joe Apfelbaum of Ajax Union on the InnSync Show about why building trust with guests is the only option and explored tips for how you can leverage social proof to sell more group business.
Exploring the Power of Creativity in Digital Marketing
Does Creativity Even Matter in B2B Hospitality Marketing?
Creativity separates top-performing brands from average brands in the hospitality industry. B2B hospitality marketing strategies that leverage creative approaches have been proven to increase customer engagement and boost sales.
On the InnSync Show, Cory Falter recently chatted with creative director Michael Duffy about the importance of creativity in digital marketing and how it can help hospitality brands stand out in a highly competitive market.
How to Conduct a Digital Marketing Assessment for Your Hospitality Business with Ease
How do you know if your hospitality marketing strategy drives the most revenue possible?
From wasteful media campaigns to underperforming landing pages, there’s a lot to consider.
As a hospitality business, it’s important to understand your digital marketing ecosystem and how it all translates to the bottom line. By conducting a digital marketing assessment, you can gain valuable insights into your guests’ journey, your competition, and what digital marketing channels will work best for your business. Additionally, you’ll uncover how you can find the heart and soul of your brand.
Keep reading to learn more about conducting a digital marketing assessment for your hospitality business to ensure you’re not leaving money on the table.
How to Use Your Consumers as Your Best Marketing Channel
It is no secret that social media has drastically changed how hotels are marketing their properties.
In the past, it was typical for the hospitality industry to use traditional channels like television, print, and radio to promote their products or services. These days relationship building in marketing is essential.
While these channels are still used today, they are not nearly as effective as they once were. Thanks to social media, hoteliers not only have direct communication with their customers, customers now have more access to one another to share their experiences.
As a result, the hospitality industry has had to adapt its marketing strategies to focus on word-of-mouth and online reviews. Why? Because social media has made it possible for your customers to be your best marketing channel. Remember, you're not here to sell furniture; you're here to sell experiences. Let your customers do it for you.
We're sharing some insights and tips from a recent conversation on the InnSync Show between Cory Falter and Ed St. Onge of Flip.to on how to utilize your customers as your marketing channel best.
Words that Sell: Conversion Copywriting for B2B
Imagine crafting content so compelling that it easily convinces your prospects to become buyers. That's the power of conversion copywriting.
Conversion copywriting is the art and science of writing persuasive content that helps convince your readers to take a desired action; this could be anything from subscribing to a newsletter to making a purchase.
While it may seem daunting, crafting effective conversion copy doesn't have to be complicated. In fact, by following a few simple tips, you can start writing copy that boosts conversions and helps drive results for your business.
Here are some ideas, with a little help from our friend and B2B Copywriter and Marketing Strategist, Linda Melone.
How to Make Your Digital Marketing Less Digital
Humanization of Hotel Marketing - What it Is & Why It's Important
What is humanization? In a digital world, humanization is the act of making your brand relatable, approachable, and friendly. It's about creating connections with your customers and making them feel like they're part of a community.
Humanizing your hotel marketing is important because humans are social creatures. We crave connection and belonging. And when we feel connected to something, we're more likely to be loyal to it.
In a world where endless choices and companies are vying for our attention, humanization can be the deciding factor in whether or not someone chooses your brand.
Let's explore some ways to humanize your digital marketing with some tips from the director of field marketing support with Pyramid Global Hospitality, Evan Crawford.
Want to Hit Your Sales Target? Here's Why You Should Partner with a Sharpspring Agency
Is your sales team still in "spray and pray" mode?
Spray-and-pray marketing is the practice of sending marketing communications to as many individuals as possible (spray), with the hope that it will entice some of them to buy products or show interest in services (pray) – without using measures like conversion tracking to assess campaign success and ROI.
Not only does this method of prospecting burn out your team, but it’s also ineffective and costly.
Modern sales teams are finding success through a thoughtful, personalized approach; by delivering the right message at the right time. This approach is how the best sales teams achieve their quotas, build relationships, and crush their bottom lines.
It’s all about using the right tools and partnering with the right agency.
If you’re looking to modernize your sales team’s approach, you need to partner with a Sharpspring agency.
What is Sharpspring?
SharpSpring is an affordable, yet powerful all-in-one sales and marketing platform that helps businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment.
With Sharpspring, there is a seamless integration of marketing automation, email, CRM, sales engagement, social media, and digital advertising all work together to optimize the funnel and drive more revenue.
We believe in Sharpspring’s mission of empowering businesses to succeed.
What is Marketing Automation?
Marketing automation is the use of software and technology to automate marketing processes, including but not limited to email marketing, social media campaigns, lead generation, and customer segmentation.
It allows sales and marketing teams to work together more efficiently by automating repetitive tasks, like sending out mass emails or creating targeted lists of leads.
Sharpspring Account Manager Scott Earnest, says, “It’s multiple tools in your tool belt. It automates your sales process, from interactions with customers to the entire sales process.”
He goes on to say, “you’re constantly dripping content to your customers and your prospects to let them know bout the services that you have to offer and how you can help them out going forward.”
In other words, delivering the right message at the right time automatically.
How Does Marketing Automation Work?
Marketing automation platforms like Sharpspring are built on a foundation of customer data.
This data is collected through various means, including website activity tracking, forms and surveys, email interactions, and CRM integration.
Once this data is collected, it’s stored in a central location (the marketing automation platform) where it can be segmented and used to create targeted lists of leads.
From there, sales teams can use the marketing automation platform to automate repetitive tasks, like sending out mass emails or creating targeted lists of leads.
The result is a more efficient sales process and higher conversion rates.
Why Partner with a Sharpspring Agency?
When you partner with a Sharpspring agency, you’re getting more than just a marketing automation platform.
You’re getting a team of experts who know how to use the Sharpspring platform to its fullest potential.
The right Sharpspring agency will work with you to create a personalized sales and marketing strategy that will help you achieve your business goals, while also providing ongoing support and training to ensure that you’re getting the most out of the Sharpspring platform.
When you partner with a Sharpspring agency, you’re investing in your business’s future.
What to Look for in a Sharpspring Agency
Not all Sharpspring agencies are created equal.
When you’re looking for a Sharpspring agency to partner with, you should look for an agency that:
– Has a proven track record of success
– Offers a comprehensive suite of services
– Provides ongoing support and training
– Is invested in your business’s success
What is Included in the Sharpspring Marketing Suite?
Sharpspring is a fully-featured marketing automation platform that includes everything you need to generate leads, improve conversions, and drive higher returns on your marketing investment.
Marketing Automation and CRM
Marketing Automation
- Email marketing
- Automation & Workflows
- Forms
- Landing Pages
- Social listening & Engagement
- Retargeting Ads
- Blogs
- Chatbots
Sales Automation & CRM
- Customizable CRM
- Lead Scoring
- Pipeline Management
- Sales Optimizer
- Smart Mail
- Meetings
- Video Calls
Tracking & Analytics
- Life-of-the-Lead
- Custom Reports
- Cloud Dashboards
- Campaign Tracking
- Asset Tracking
- Multitouch Attribution
- Monthly Usage Report
All at a fraction of the cost of other sales and marketing platforms!
What to Expect from a Sharpspring Platinum Agency
What should you expect from a Sharpspring Platinum Agency? In addition to more leads and higher-value relationships, you can also expect to fuel your business growth.
Pricing – Plans Designed to Scale
Here at Lure Agency, we offer these flexible options:
Software license Only
A software license gives you full access to the SharpSpring Sales & Marketing platform. Signing up through an agency offers sales and marketing teams more perks than signing up directly.
Self-Managed Plan
The self-managed plan is for robust in-house sales & marketing teams. You’ll get full access to the platform plus support from us that includes: onboarding, training, strategy sessions, and ongoing support.
Co-op Managed Plan
The Co-op Managed Plan is for small sales & marketing teams with limited resources, we will support you with everything from the Self-Managed plan plus creative direction and content creation.
Fully Managed Plan
A Fully-Managed plan is for businesses with sales, but no marketing support. You can expect everything from the Co-op Managed plan plus creative execution, email deployment, funnel optimization, and keyword research. You’ll be armed with all the resources your team needs to fuel your growth.
What Results Can I Expect from Working with a Sharpspring Agency?
When you partner with a Sharpspring agency like Lure, you can expect to see results like:
– More leads
– Higher-value relationships
– Increased sales
– Improved conversions
– Higher returns on your marketing investment
Are you looking for a full-service marketing agency?
If you’re looking for a full-service marketing agency that can help you generate more leads and drive higher returns on your marketing investment, then you need to partner with a Sharpspring agency.
At Lure Agency, we offer a comprehensive suite of services that includes everything from lead generation to conversion optimization. We also provide ongoing support and training to ensure that you’re getting the most out of your Sharpspring investment.
How to Know Your Digital Marketing is Set Up for Success
Are you leaving money on the table?
It's a tough question, but one that needs to be asked when it comes to your digital marketing. Do you have an effective marketing strategy in place? If not, you could be leaving money on the table.
Consider your website to be your hardest-working salesperson; one who works 24/7 without asking for a raise or time off. It is the face of your business online - it's where prospects go to learn about what you do and reach out to start a relationship. It's your storefront, your home base, your lead magnet. It's a one-stop shop for growing your business.
So how can you tell if your site is set up for success? We like to look at both the Science and Soul of your brand.
Here are a few factors to think about to determine whether or not you have an effective marketing strategy.