social proof

Supercharge Your Marketing with Social Proof - Here's How!

It's Not What You Say; It's What Your Customers Say

Social proof is a psychological phenomenon where people copy the actions of others to appear more normal. The greater the number of people doing something, the more normal it appears to be, and hence, more people tend to do it. Social proof isn't just a sales trick. It is a social reality that the decisions of others significantly influence human beings. We see what our peers are doing and make our decisions based largely on what we see. Their actions validate our decision to take action.

To put it in a sales context, the potential buyer is considering their options and evaluating options. Their mind is full of doubts. They're looking for reasons not to trust you or buy the product. Social proof helps them understand what your business offers from the point of view of another customer just like them. It's part of any rational decision-making process.

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lead generation ideas for b2b

3 Quick Actionable Tips You Can Take Today to Get High Quality Leads

It's no secret that you need quality leads to grow your business. But how exactly do you get them? There are a lot of different methods and approaches, but today we're going to focus on three quick tips that will help you find high-quality prospects using LinkedIn in less than 10 minutes! These lead generation ideas for B2B are tried and true for growing your network and eventually, your bottom line.

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integrated marketing agency lure agency

7 Reasons an Integrated Marketing Agency Will Help You Crush Your Goals

The Secret Sauce to Digital Success Should Include a Valued Partner

In a world where everything is changing, the days of one-way communication are over. Today's successful business owners have to be creative and create deep connections with their customers if they want any chance in today’s marketplace. So what then? You might ask yourself... Enter the integrated marketing agency!

You may want to consider hiring an integrated marketing agency because they can use their cutting-edge technology and creativity in order to provide you with a well-thought-out, cohesive campaign for your business. This will make it easier for you so that all the hard work of converting leads into clients is done by professionals who have perfected this art form. It's the secret sauce of Science + Soul Marketing, just like we do here at Lure Agency.

Hiring an integrated marketing agency is the best way to get your brand the attention it deserves; because you're busy working in your business, your agency partner can get you new business with a marketing strategy and then execute it.

We will discuss seven reasons why you should choose such an agency for ultimate success, plus explore a few questions to ask and examples of other brands who have used them with successful results in this blog post.

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influencer marketing for hotels | lure agency

Influencer Marketing Can Boost Your Hospitality Business – How to Do It Effectively

What do you think of when you hear the term “influencer?” What about a “travel influencer?” 

There’s a lot of fuss surrounding this new career, as well as the worth of influencer marketing for hotels and the tourism industry. The question is, should your hotel be working with influencers – or is this just a passing advertising trend that doesn’t hold real value?

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hotel marketing strategy

Content or Paid: Which is a Better Hotel Marketing Strategy?

When you’re evaluating your hotel marketing strategy and budgets, you’re likely facing a big decision: do you dedicate more funds to content creation or paid ads? Is there a right or wrong decision? Which serves hospitality businesses better?

Unfortunately, there’s not an easy answer to any of those questions. Deciding where to allot money for marketing is a personal decision based on your hotel brand identity and needs.

Although we can’t give you a black and white response, we can help you understand more about each type of marketing. Let’s talk about the differences between content marketing and paid advertising, then dive deeper into each one. 

Hopefully, this piece will help you understand what your hospitality business truly needs more - and where your spending should go when it comes to digital marketing for hotels. Read more


hotel group sales

How to Increase Hotel Group Sales with Expert Timing

Ever heard the saying “strike while the iron is hot?” The old cliché couldn’t be truer when it comes to hotel group sales.

Booking more than a couple of rooms at once isn’t just a matter of luck - it’s a matter of precise sales timing. Hotel occupancy rates have already declined by more than 42 percent due to the coronavirus, which means expert timing and strategic marketing tactics are essential right now.

 To increase your hotel group sales, you need to think about when to ramp up your marketing - and when to hold back. Going full throttle all of the time wastes your resources, but choosing select months to increase group advertising is smart.

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social selling with LinkedIn | lure agency

10 Quick & Dirty Skills You Need to Succeed with Social Selling

In this ongoing series on social selling, we cover topics designed to help you grow revenue through authentic connections, specifically using LinkedIn as your social platform.

In previous posts, we’ve talked about the importance of serving, understanding the concept of social selling, and how to grow your LinkedIn into a profit-generating machine. We took a deep dive into LinkedIn “Dos” and explored some LinkedIn Don'ts.

Today, we’re going to get to the point with some quick and actionable skills you'll want to succeed at social selling - best of all, and they're skills you already have! Score. Check them out!

Social Selling Tips Using LinkedIn

While our LinkedIn Do's & Don'ts covered a lot of essential information, there are some fundamental skills you likely learned in grade school that will keep your profile a lead-generating machine.

1. Use Your Manners - Just Like Mom Taught You!

Common sense and good manners will get you a long way. Show gratitude, say please and thank you, acknowledge folks who engage with your posts. In the era of online everything, it can be easy to forget that one fundamental rule. Remember, you want to treat people how you would in real life.

2. Step Slightly Out Of Your Comfort Zone

If you were at a work networking event, you'd likely be sure to connect with at least one person you don't know. You'll want to do the same on LinkedIn because communication is KEY to relationship-building. It's ok - and encouraged! - to send personalized messages and connection requests to potential clients.

3. It's Ok to Make Mistakes 

Have you let your profile sit dormant because you're scared of making a mistake in a post, messaging, or otherwise? Don't let fear hold you back from being active! If you make a mistake, learn the lesson and move on, but you'll never know unless you post, test, engage, repeat.

4. Request Connection Requests

In other words, ask for help. Is there a connection you'd like to make and noticed they're in your extended network? It's OK to request a connection.

5. Be Respectful

LinkedIn is not the place to get into a heated debate on a sensitive topic. If you do find yourself in such a situation, it's best to be professional, polite, and respectful and move on.

6. Have a "Collaborative" Mentality

A powerful business-building strategy is collaborating with folks with complementary products and services. Be mindful of potential collaborative opportunities and open to ways to work with the people in your network.

7. Be Helpful

Nothing makes a stronger and more genuine impression on somebody than when you give selflessly, generously, and (most importantly) without expecting anything in return. This can be as simple as sharing a great piece of content produced by someone in your network.

8. Ask Questions and Express Curiosity

Be curious. Be interested. Asking questions or commenting on the posts and comments of your connections is vital to starting a conversation. This is where real relationship-building begins.

9. Share Ideas

LinkedIn Publisher is a fantastic way to establish your authority and expand your reach on LinkedIn. The ability to share information in a way that is easily understood or relatable is crucial when creating content on LinkedIn Publisher.

When you write, you need to make sure that you write your post from the point of view and at your audience's technical level (and potential customers).

10. Tell Stories

While it might not be appropriate to share a lot of personal information on LinkedIn, it is an excellent place to share professional or work-related stories and experiences.

Engaging storytelling makes people more interested and emotionally invested in what you are sharing. So, draw your readers in (if appropriate) with a funny, poignant, or thoughtful post that humanizes you and makes you more relatable and likable.

This list of LinkedIn best practices will provide you with a solid foundation and increase trust throughout your social selling activities.

Need help with your social selling strategies? Reach out! 


hotel marketing

Hotel Marketing: The Best SEO Keyword Research Tips for 2020

Need all the help you can get right now? Tighten up your keyword strategy for some quick wins.

Are we being a little too obvious when we say that hotels and tourism businesses need all the help they can get right now? Probably, but it’s true. A sound hospitality/hotel marketing strategy is more important than ever these days – and this process begins with keyword research.

COVID-19 has caused the hospitality industry’s estimated global revenue to decrease by around 34.7 percent compared to last year. Restaurants are closed. Hotels are shut down indefinitely. Tours, excursions, and fun activities have been put on pause.

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How to Grow Your LinkedIn Profile Into a Lead Generating Machine

Personal branding starts with LinkedIn.

If there's ever been a time in your career to think about personal branding, that time is now. With the rules of business shifting on a daily basis and world uncertainties, it's the personal relationships that will sustain us, no matter what your industry or career path. Building a compelling professional profile on LinkedIn is a key step to personal branding, social selling and lead generation.

In previous posts we've talked about the importance of serving, then understanding the concept of social selling. Today, we're going to focus on how to actually turn your LinkedIn profile into a lead generating machine.

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Hospitality SEO Tips During COVID-19

5 Website “Housekeeping” Tips for Hospitality Businesses During COVID-19

It’s no secret that the travel and hospitality industry is feeling the burn of COVID-19. Neil Patel recently published data on how traffic rates and conversions have been impacted by the pandemic. 

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