Wasting Time on Cheap Leads? Relationship Marketing Fills a Better Funnel
Let's face it, chasing weak leads that don’t close can be exhausting.
If you're a hospitality group sales pro, you know the challenges of being inundated with low-quality leads from mass-triggered RFPs and other referral sources. With limited time and product to sell, you want to ensure your efforts are focused on generating the most qualified leads and prospective customers possible.
That's where relationship marketing comes in.
By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value, and become repeat customers.
Those are the kinds of leads we like!
On the InnSync Show, Cory Falter and Teresa Winfield of Pan Pacific Seattle recently discussed how hotel sales teams could ensure better leads through relationship marketing strategies.
Exploring the Power of Creativity in Digital Marketing
Does Creativity Even Matter in B2B Hospitality Marketing?
Creativity separates top-performing brands from average brands in the hospitality industry. B2B hospitality marketing strategies that leverage creative approaches have been proven to increase customer engagement and boost sales.
On the InnSync Show, Cory Falter recently chatted with creative director Michael Duffy about the importance of creativity in digital marketing and how it can help hospitality brands stand out in a highly competitive market.
Insider Secrets for Becoming a Vendor for Hotels
Can you walk the talk in hospitality?
Hotels rely on vendors to provide them with services, goods, and materials needed for their daily operations. Becoming a vendor or supplier for hotels can be a great way to get your business or product into the hospitality industry, making it easier to reach out to new customers and increase sales. Still, most importantly, your product or service could really help fuel the industry by saving them time, money, and resources.
Cory Falter recently invited Jill Dean Rigsby, CEO and Andy Haynes, Vice President of Strategic Growth of iDEAL Hospitality Partners, on the InnSync Show to share insider tips for becoming a hotel vendor. They shared some great insight!
Why Some Outbound Sales Prospecting is Colder Than Others
It all comes down to delivering the right message at the right time.
When it comes to sales prospecting, not all methods are created equal. While we have fully embraced inbound marketing techniques to support sales teams, many instances require outbound tactics.
When consulting with our clients on their integrated marketing campaigns, we'd be remiss if we didn't mention outbound prospecting when discussing the modern-day sales funnel. (In fact, we have a whole series on social selling we like to share with our clients).
Point being, inbound should be at the core of any integrated marketing strategy. However, prospecting is still a key component of modern sales teams.
Cory Falter recently chatted with Flip.to’s Allen English on the InnSync Show about why some outbound sales prospecting is colder than others.
Why Research is So Dang Sexy
Profitability is a sexy word for anyone in business.
When it comes to understanding your customers, market research is essential to the success of any business, no matter if it's market research for B2B or B2C. After all, retaining existing customers is less costly than acquiring new ones.
But market research isn’t just about understanding your target market; it also provides valuable insights that can help you fine-tune your product or service offering, marketing strategy, and business model.
"The problem many companies have is 'any customer is a good customer policy,'" says Tom Herman, CEO at Veda Intell. "And you're going to bring in many people who aren't an ideal fit, increasing churn after a short time."
To understand your target customer, you must understand market and customer research.
How to Conduct a Digital Marketing Assessment for Your Hospitality Business with Ease
How do you know if your hospitality marketing strategy drives the most revenue possible?
From wasteful media campaigns to underperforming landing pages, there’s a lot to consider.
As a hospitality business, it’s important to understand your digital marketing ecosystem and how it all translates to the bottom line. By conducting a digital marketing assessment, you can gain valuable insights into your guests’ journey, your competition, and what digital marketing channels will work best for your business. Additionally, you’ll uncover how you can find the heart and soul of your brand.
Keep reading to learn more about conducting a digital marketing assessment for your hospitality business to ensure you’re not leaving money on the table.
How to Use Your Consumers as Your Best Marketing Channel
It is no secret that social media has drastically changed how hotels are marketing their properties.
In the past, it was typical for the hospitality industry to use traditional channels like television, print, and radio to promote their products or services. These days relationship building in marketing is essential.
While these channels are still used today, they are not nearly as effective as they once were. Thanks to social media, hoteliers not only have direct communication with their customers, customers now have more access to one another to share their experiences.
As a result, the hospitality industry has had to adapt its marketing strategies to focus on word-of-mouth and online reviews. Why? Because social media has made it possible for your customers to be your best marketing channel. Remember, you're not here to sell furniture; you're here to sell experiences. Let your customers do it for you.
We're sharing some insights and tips from a recent conversation on the InnSync Show between Cory Falter and Ed St. Onge of Flip.to on how to utilize your customers as your marketing channel best.
Hotel Sales Demystified
Uncovering misconceptions and unlocking opportunities.
Sales representatives are the lifeblood of hotels. They are responsible for bringing in new business and keeping existing customers satisfied. The hotel sales process can be complex, but it doesn't have to be mysterious.
The InnSync Show’s Cory Falter recently chatted with Tammy Gillis, sales performance expert from Gillis Consulting and Training, Inc., and we're demystifying the hotel sales process so you can close more business deals and grow the bottom line.
Hospitality B2B Marketing - Debunking Myths and Revealing Truths
It's no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to move the needle effectively.
We're here to debunk some myths (and reveal some truths) about B2B hospitality marketing and high in a recent conversation between Cory Falter, principal here at Lure Agency, and Susan Barry, president (aka "Queen Bee") of Hive Marketing, on the InnSync Show.
Words that Sell: Conversion Copywriting for B2B
Imagine crafting content so compelling that it easily convinces your prospects to become buyers. That's the power of conversion copywriting.
Conversion copywriting is the art and science of writing persuasive content that helps convince your readers to take a desired action; this could be anything from subscribing to a newsletter to making a purchase.
While it may seem daunting, crafting effective conversion copy doesn't have to be complicated. In fact, by following a few simple tips, you can start writing copy that boosts conversions and helps drive results for your business.
Here are some ideas, with a little help from our friend and B2B Copywriter and Marketing Strategist, Linda Melone.