Cruising to Success: Unleashing Your Inner Maverick in Hospitality Marketing

Scaling Up Strategies for Hotel Vendors and Suppliers

In today's fast-paced and ever-evolving hospitality industry, a hotel vendor hoping to stand out from the competition is more critical than ever, but not a Mission Impossible.

Hotel vendors and suppliers play a vital role in the success of hotels. Still, with a saturated market and discerning consumers, traditional marketing strategies might not cut it to capture the attention of your prospective customers.

In this blog post, Lure Agency’s Cory Falter chatted with Nick Horgan, Chief Commercial Officer of Amaze Insights, about why hotel vendors and suppliers should embrace unconventional marketing approaches to survive and thrive in the dynamic world of hospitality. (And, yes, Tom Cruise may need to be a part of your strategy!)

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Sales Manager vs Trusted Advisor: What’s the Difference and Which is Better?

In the world of sales, there are two distinct roles that professionals often find themselves in: the sales manager and the trusted advisor. While both positions involve selling, they differ significantly in their approaches and outcomes.

Cory Falter recently invited hotel sales consultant Kristi White on the InnSync Show for a discussion on the differences between the roles of a sales manager and a trusted advisor.

Find out which will lead to more success in the long run.

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Choosing a Marketing Agency Partner? Here are 5 Qualities to Ensure Success

Are you stuck in a rabbit hole of marketing agency research? It’s understandable: When entrusting your brand to a third party, it pays to be extra vigilant.

But how do you ensure you choose the right marketing agency partner for your business?

We are here to help!

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Accelerating Decision-Making in the Hotel Supply Chain: Strategies for Vendors & Suppliers

How Hotel Suppliers & Vendors Can Get  to a “Yes!” Faster

In the fast-paced hotel supply chain management world, a slow decision-making process can be frustrating and hinder business growth. As hotel vendors and suppliers, finding ways to expedite decision-making and overcome challenges is crucial. 

On the INNSync Show, Cory Falter of Lure Agency and Andy Haynes of iDeal Hospitality Partners recently explored strategies and best practices to help hotel suppliers navigate slow decision-making and improve efficiency in their operations.

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Social Proof: A Hotel Salesperson's Secret Weapon

How Social Proof Can Boost Your Hotel Sales and Win Over Prospects: The Science Behind This Powerful Strategy

As a hotel salesperson, you know that the group business is the lifeblood of your property. And when it comes to closing deals, social proof can be your secret weapon.

Cory Falter recently chatted with Joe Apfelbaum of Ajax Union on the InnSync Show about why building trust with guests is the only option and explored tips for how you can leverage social proof to sell more group business.

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non professional meeting planner

The Rise of the Non-Professional Meeting Planner and What it Means for Hotel Sales Teams

There is a shift in how events are planned for organizations around the country, resulting in an un-named and un-paid role, the non-professional meeting planner.

Let us explain; in the past few years, more and more organizations have had to downsize their meeting planners due to budget constraints, which has put pressure on other employees, such as administrative assistants, executive assistants, and others, who have been tasked with planning company meetings.

While these non-professional meeting planners may be competent in organizing their companies' day-to-day operations, they often lack experience when it comes to the intricate details of event planning.

This is where hotel sales teams have a real opportunity to shine.

Cory Falter recently had the opportunity to chat with Kristi White, Hospitality Leader & Consultant on the InnSync Show, about the rise of the non-professional meeting planner and what that means for hotel sales teams.

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hotel suppliers - reasons it's hard to sell

HOT TAKE: 4 Reasons Suppliers Have a Hard Time Selling in the Hospitality Industry

Hotel suppliers in the hospitality industry must navigate a complex and competitive landscape when trying to make sales. In order to be successful, at minimum, they need to understand the needs of hotel stakeholders, build relationships with prospects, create an excellent website experience, and demonstrate a service-orientation approach.

In this Hot Take, Jill Dean Rigsbee, CEO & Founder of iDEAL Hospitality Partners, as well as Cory Falter and Susan Tucker of Lure Agency, will provide tips and insights on how suppliers can position themselves for success.

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How Hotels Can Capitalize on New Hybrid Work Models

Working Collaborative Group Gatherings: A New Segment is Being Defined for Hotels

The concept of a hybrid workstyle is revolutionizing businesses and salespeople. Thanks to recent technological breakthroughs, companies have the option to hire employees from any geographic location, thereby reducing overhead costs associated with office space and equipment.

This shift has provided employees with unprecedented flexibility - resulting in better retention rates, less absenteeism, and improved engagement. It's a win for both employees and employers.

While offering a virtual or hybrid model has shown to be good for business, what companies are missing are those impromptu "water cooler chats." It's the collaborative in-person moments that help to strengthen work relationships and drive home company cohesiveness, it's just something that meeting via video chat can't replicate. 

Enter: working collaborative group gatherings. 

Cory Falter recently chatted with Daniel Melnyk, Commercial Strategist on the InnSync Show to dive deeper into this huge opportunity for hotels and explore how they can take advantage of this lucrative segment.

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Wasting Time on Cheap Leads? Relationship Marketing Fills a Better Funnel

Let's face it, chasing weak leads that don’t close can be exhausting.

If you're a hospitality group sales pro, you know the challenges of being inundated with low-quality leads from mass-triggered RFPs and other referral sources. With limited time and product to sell, you want to ensure your efforts are focused on generating the most qualified leads and prospective customers possible.

That's where relationship marketing comes in.

By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value, and become repeat customers.

Those are the kinds of leads we like!

On the InnSync Show, Cory Falter and Teresa Winfield of Pan Pacific Seattle recently discussed how hotel sales teams could ensure better leads through relationship marketing strategies.

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creativity in marketing | lure agency

Exploring the Power of Creativity in Digital Marketing

Does Creativity Even Matter in B2B Hospitality Marketing?

Creativity separates top-performing brands from average brands in the hospitality industry. B2B hospitality marketing strategies that leverage creative approaches have been proven to increase customer engagement and boost sales.

On the InnSync Show, Cory Falter recently chatted with creative director Michael Duffy about the importance of creativity in digital marketing and how it can help hospitality brands stand out in a highly competitive market.

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