How Customer Reviews Can Help (and Hurt) Your Hospitality Brand’s SEO

When it comes to the hospitality industry, reviews aren’t just ego boosters or destroyers - they’re an influential part of your brand’s SEO. Search engines care about what customers think of your brand, and reviews will inevitably play a role in your hospitality business’s rankings

It’s all about online reputation management. Handled correctly, customer reviews can improve search rankings and boost your SEO efforts. Ignored, they will have the opposite effect.

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hospitality sales | lure agency

Hospitality Sales 2022: Challenges, Opportunities & Predictions

Seasoned Sales Trainer Doug Kennedy, President at Kennedy Training Network, Inc. and Cory Falter, Principal at Lure Agency recently explored some of the biggest challenges, opportunities and predictions in hospitality sales.

Here's what they had to say.

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recruitment marketing strategies

7 Recruitment Marketing Strategies to Attract the Best Talent in 2022

Let's face it, recruitment marketing is quite different than any other type of marketing that you have done before. You are trying to get the perfect candidate's attention who is actively looking for a job, which will require some special strategies.

Today we're going to look at seven recruitment marketing strategies that you can use in your next campaign, giving you the best possible chance of attracting the best talent.

Getting good candidates interested in applying to your company is a great challenge. You have to combine recruitment efforts with marketing tactics, even though they are usually too distinct and separate teams at any business. For the continued success of your company, however, you must be selling not just your product or service but also your organization as a place to work.

Below are some strategies that a business can use to recruit for their team.

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hospitality b2b sales attribution dark social

Dark Social Could be the Reason Why Hospitality B2B Sales Attribution is a Bust

How Dark Social Changes Tracking Hospitality B2B Sales

Just when you thought you had a handle on your hospitality B2B sales attribution, a phenom has occurred and you may not know what to do. Fear not! We are here to explore the murky new world of Dark Social.

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2022 hospitality seo trends

The Perfect Concoction - 2022 Hospitality SEO Trends to Explore

As we enter the last quarter of 2021, those of us in the hospitality industry are left thinking about what the future holds for travel and tourism.

Travel took a significant plunge during the COVID-19 pandemic, and it’s still feeling heavy repercussions. Fortunately, Fifty Grande’s 2021 Travel Survey revealed that 77 percent of Americans are planning to travel this year or would travel right now. Another 14 percent plan to travel in 2022. 

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social proof

Supercharge Your Marketing with Social Proof - Here's How!

It's Not What You Say; It's What Your Customers Say

Social proof is a psychological phenomenon where people copy the actions of others to appear more normal. The greater the number of people doing something, the more normal it appears to be, and hence, more people tend to do it. Social proof isn't just a sales trick. It is a social reality that the decisions of others significantly influence human beings. We see what our peers are doing and make our decisions based largely on what we see. Their actions validate our decision to take action.

To put it in a sales context, the potential buyer is considering their options and evaluating options. Their mind is full of doubts. They're looking for reasons not to trust you or buy the product. Social proof helps them understand what your business offers from the point of view of another customer just like them. It's part of any rational decision-making process.

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lead generation ideas for b2b

3 Quick Actionable Tips You Can Take Today to Get High Quality Leads

It's no secret that you need quality leads to grow your business. But how exactly do you get them? There are a lot of different methods and approaches, but today we're going to focus on three quick tips that will help you find high-quality prospects using LinkedIn in less than 10 minutes! These lead generation ideas for B2B are tried and true for growing your network and eventually, your bottom line.

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how to convert leads into sales

Sparking Sales Through Psychology: 7 Triggers That Convert Leads to Customers

The process of going from lead to customer is a delicate one. It's not enough to just present your product or service on your website and hope that the right people will find you. In order for this to happen, you need to know how and when to trigger the appropriate reactions in visitors so they convert into leads and eventually into customers.

This blog post discusses psychological triggers that cause us as humans to react with urgency, curiosity, fear, excitement-and more importantly-to act! Let's explore the psychology of how to convert leads into sales.

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Boutiques VS Big Brands - Why Smaller Properties Have a Big Advantage in Hospitality Marketing

In a society dominated by large corporations and chain businesses, it can often seem like the appeal of a boutique or independent hotel is overlooked. Consumers are always on the hunt for the next best (and big) thing – and that can be a hospitality marketing challenge for local or mom-and-pop tourism businesses. 

To add to the problem, the global hotel industry is booming. It’s expected to grow by nearly 20 percent in the next year alone. Tourism is finally restarting after the COVID-19 pandemic, and after a year of travel restrictions, people are eager to jumpstart their next vacations.

With this amount of projected growth in the travel industry, independent and boutique businesses must maximize their marketing strategies to stand a chance against big hotel brands.

The good news? Boutique hotels actually have some serious competitive edges in the tourism market.

In this post, we’ll cover some of the benefits of small hospitality businesses - both for the owners/employees and for the travelers that use them. Our goal is to reveal how small hotels can engage modern travelers with hospitality marketing in ways that franchise hotels cannot.

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integrated marketing agency lure agency

7 Reasons an Integrated Marketing Agency Will Help You Crush Your Goals

The Secret Sauce to Digital Success Should Include a Valued Partner

In a world where everything is changing, the days of one-way communication are over. Today's successful business owners have to be creative and create deep connections with their customers if they want any chance in today’s marketplace. So what then? You might ask yourself... Enter the integrated marketing agency!

You may want to consider hiring an integrated marketing agency because they can use their cutting-edge technology and creativity in order to provide you with a well-thought-out, cohesive campaign for your business. This will make it easier for you so that all the hard work of converting leads into clients is done by professionals who have perfected this art form. It's the secret sauce of Science + Soul Marketing, just like we do here at Lure Agency.

Hiring an integrated marketing agency is the best way to get your brand the attention it deserves; because you're busy working in your business, your agency partner can get you new business with a marketing strategy and then execute it.

We will discuss seven reasons why you should choose such an agency for ultimate success, plus explore a few questions to ask and examples of other brands who have used them with successful results in this blog post.

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