video testimonial marketing b2b hospitality

How Video Testimonials Can Boost B2B Sales in the Hospitality Industry

Video Testimonial Marketing - The Game Changer for B2B Hospitality Brands

The hospitality industry has enjoyed unprecedented growth over the past decade, even with the impact of COVID-19 on travel and entertainment. Thanks to social media and ever-evolving digital marketing trends, people are talking about hospitality brands in a whole new way. 

After the pandemic, the hospitality industry is poised to recover and keep growing substantially in the coming years. That means your hospitality brand needs to be on top of the latest trends if it’s going to compete. 

This brings us to today’s topic: video testimonial marketing

We all know the importance of customer feedback in hospitality. Up to 96% of travelers consider reviews to be an important part of their research, but we’re not just talking about Yelp reviews or TripAdvisor content. 

In the world of TikTok, YouTube, and Instagram Reels, video content is making enormous waves. Video testimonial marketing is the way of the future, and we’re going to explain what they are, why you should care, and how they can dramatically boost your B2B sales.

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