Exploring the Power of Creativity in Digital Marketing
Does Creativity Even Matter in B2B Hospitality Marketing?
Creativity separates top-performing brands from average brands in the hospitality industry. B2B hospitality marketing strategies that leverage creative approaches have been proven to increase customer engagement and boost sales.
On the InnSync Show, Cory Falter recently chatted with creative director Michael Duffy about the importance of creativity in digital marketing and how it can help hospitality brands stand out in a highly competitive market.
Insider Secrets for Becoming a Vendor for Hotels
Can you walk the talk in hospitality?
Hotels rely on vendors to provide them with services, goods, and materials needed for their daily operations. Becoming a vendor or supplier for hotels can be a great way to get your business or product into the hospitality industry, making it easier to reach out to new customers and increase sales. Still, most importantly, your product or service could really help fuel the industry by saving them time, money, and resources.
Cory Falter recently invited Jill Dean Rigsby, CEO and Andy Haynes, Vice President of Strategic Growth of iDEAL Hospitality Partners, on the InnSync Show to share insider tips for becoming a hotel vendor. They shared some great insight!
Why Research is So Dang Sexy
Profitability is a sexy word for anyone in business.
When it comes to understanding your customers, market research is essential to the success of any business, no matter if it's market research for B2B or B2C. After all, retaining existing customers is less costly than acquiring new ones.
But market research isn’t just about understanding your target market; it also provides valuable insights that can help you fine-tune your product or service offering, marketing strategy, and business model.
"The problem many companies have is 'any customer is a good customer policy,'" says Tom Herman, CEO at Veda Intell. "And you're going to bring in many people who aren't an ideal fit, increasing churn after a short time."
To understand your target customer, you must understand market and customer research.
Hospitality B2B Marketing - Debunking Myths and Revealing Truths
It's no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to move the needle effectively.
We're here to debunk some myths (and reveal some truths) about B2B hospitality marketing and high in a recent conversation between Cory Falter, principal here at Lure Agency, and Susan Barry, president (aka "Queen Bee") of Hive Marketing, on the InnSync Show.
How Video Testimonials Can Boost B2B Sales in the Hospitality Industry
Video Testimonial Marketing - The Game Changer for B2B Hospitality Brands
The hospitality industry has enjoyed unprecedented growth over the past decade, even with the impact of COVID-19 on travel and entertainment. Thanks to social media and ever-evolving digital marketing trends, people are talking about hospitality brands in a whole new way.
After the pandemic, the hospitality industry is poised to recover and keep growing substantially in the coming years. That means your hospitality brand needs to be on top of the latest trends if it’s going to compete.
This brings us to today’s topic: video testimonial marketing.
We all know the importance of customer feedback in hospitality. Up to 96% of travelers consider reviews to be an important part of their research, but we’re not just talking about Yelp reviews or TripAdvisor content.
In the world of TikTok, YouTube, and Instagram Reels, video content is making enormous waves. Video testimonial marketing is the way of the future, and we’re going to explain what they are, why you should care, and how they can dramatically boost your B2B sales.