Our Process. Let’s be clear.

Sure, we can design a website and write your emails, but what we’re about is diving deep into truly understanding you and your customers and being accountable to both in a way no one else does. Our science + soul process is Albert Einstein meets James Brown, is as nimble as it is structured and results in measurable deliverables.

Clarify

Vision & Goals

We’ll define the measurable marketing, branding and financial goals you have. Then establish the tangible and intangible assets that can get us there. Now we’re getting somewhere.

Connect

Data & Insight

We’ll undergo an in-depth, unbiased audit of your potential customers and competition. We then toss it into our science + soul blender and out comes a sweet smoothie of knowing who you’re talking to.  

Construct

Planning & Preparation

We’ll develop a strategic science + soul roadmap. Now that we know what we gotta do, and who we’re dealing with, let’s get rolling.

Concept

Creative & Execution

We create verbal and visual content and campaigns that lure & engage both sides of the brain, eliminating half-brained solutions.

Calibrate

Evalutation & Optimization

We measure in real-time, allowing objective evaluation based on your goals. And we’re nimble enough to continually massage messaging, based on performance metrics. Our optics are all about the optimization. We love ROI so much we pronounce it “Roy.” He’d love to meet you.

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