hotel sales

Hotel Sales Demystified

Uncovering misconceptions and unlocking opportunities.

Sales representatives are the lifeblood of hotels. They are responsible for bringing in new business and keeping existing customers satisfied. The hotel sales process can be complex, but it doesn't have to be mysterious.

The InnSync Show’s Cory Falter recently chatted with Tammy Gillis, sales performance expert from Gillis Consulting and Training, Inc., and we're demystifying the hotel sales process so you can close more business deals and grow the bottom line.

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b2b hospitality marketing - lure agency

Hospitality B2B Marketing - Debunking Myths and Revealing Truths

It's no secret that there are a lot of misconceptions about hospitality B2B marketing. From FOMO to skewed attribution, marketers are missing the point on how to move the needle effectively. 

We're here to debunk some myths (and reveal some truths) about B2B hospitality marketing and high in a recent conversation between Cory Falter, principal here at Lure Agency, and Susan Barry, president (aka "Queen Bee") of Hive Marketing, on the InnSync Show.

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Want to Hit Your Sales Target? Here's Why You Should Partner with a Sharpspring Agency

Is your sales team still in "spray and pray" mode?

Spray-and-pray marketing is the practice of sending marketing communications to as many individuals as possible (spray), with the hope that it will entice some of them to buy products or show interest in services (pray) – without using measures like conversion tracking to assess campaign success and ROI.

Not only does this method of prospecting burn out your team, but it’s also ineffective and costly.

Modern sales teams are finding success through a thoughtful, personalized approach; by delivering the right message at the right time. This approach is how the best sales teams achieve their quotas, build relationships, and crush their bottom lines.

It’s all about using the right tools and partnering with the right agency.

If you’re looking to modernize your sales team’s approach, you need to partner with a Sharpspring agency.

What is Sharpspring?

what is sharpspring

SharpSpring is an affordable, yet powerful all-in-one sales and marketing platform that helps businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment.

With Sharpspring, there is a seamless integration of marketing automation, email, CRM, sales engagement, social media, and digital advertising all work together to optimize the funnel and drive more revenue.

We believe in Sharpspring’s mission of empowering businesses to succeed.

What is Marketing Automation?

Marketing automation is the use of software and technology to automate marketing processes, including but not limited to email marketing, social media campaigns, lead generation, and customer segmentation.

It allows sales and marketing teams to work together more efficiently by automating repetitive tasks, like sending out mass emails or creating targeted lists of leads.

Sharpspring Account Manager Scott Earnest, says, “It’s multiple tools in your tool belt. It automates your sales process, from interactions with customers to the entire sales process.”

He goes on to say, “you’re constantly dripping content to your customers and your prospects to let them know bout the services that you have to offer and how you can help them out going forward.”

In other words, delivering the right message at the right time automatically.

How Does Marketing Automation Work?

Marketing automation platforms like Sharpspring are built on a foundation of customer data.

This data is collected through various means, including website activity tracking, forms and surveys, email interactions, and CRM integration.

Once this data is collected, it’s stored in a central location (the marketing automation platform) where it can be segmented and used to create targeted lists of leads.

From there, sales teams can use the marketing automation platform to automate repetitive tasks, like sending out mass emails or creating targeted lists of leads.

The result is a more efficient sales process and higher conversion rates.

Why Partner with a Sharpspring Agency?

When you partner with a Sharpspring agency, you’re getting more than just a marketing automation platform.

You’re getting a team of experts who know how to use the Sharpspring platform to its fullest potential.

The right Sharpspring agency will work with you to create a personalized sales and marketing strategy that will help you achieve your business goals, while also providing ongoing support and training to ensure that you’re getting the most out of the Sharpspring platform.

When you partner with a Sharpspring agency, you’re investing in your business’s future.

What to Look for in a Sharpspring Agency

Photo by Marten Newhall on Unsplash

Not all Sharpspring agencies are created equal.

When you’re looking for a Sharpspring agency to partner with, you should look for an agency that:

– Has a proven track record of success

– Offers a comprehensive suite of services

– Provides ongoing support and training

– Is invested in your business’s success

What is Included in the Sharpspring Marketing Suite?

Sharpspring is a fully-featured marketing automation platform that includes everything you need to generate leads, improve conversions, and drive higher returns on your marketing investment.

Marketing Automation and CRM

Marketing Automation

  • Email marketing
  • Automation & Workflows
  • Forms
  • Landing Pages
  • Social listening & Engagement
  • Retargeting Ads
  • Blogs
  • Chatbots

Sales Automation & CRM

  • Customizable CRM
  • Lead Scoring
  • Pipeline Management
  • Sales Optimizer
  • Smart Mail
  • Meetings
  • Video Calls

Tracking & Analytics

  • Life-of-the-Lead
  • Custom Reports
  • Cloud Dashboards
  • Campaign Tracking
  • Asset Tracking
  • Multitouch Attribution
  • Monthly Usage Report

All at a fraction of the cost of other sales and marketing platforms!

What to Expect from a Sharpspring Platinum Agency

What should you expect from a Sharpspring Platinum Agency? In addition to more leads and higher-value relationships, you can also expect to fuel your business growth.

Pricing – Plans Designed to Scale

Here at Lure Agency, we offer these flexible options:

Software license Only

A software license gives you full access to the SharpSpring Sales & Marketing platform. Signing up through an agency offers sales and marketing teams more perks than signing up directly.

Self-Managed Plan

The self-managed plan is for robust in-house sales & marketing teams. You’ll get full access to the platform plus support from us that includes: onboarding, training, strategy sessions, and ongoing support.

Co-op Managed Plan

The Co-op Managed Plan is for small sales & marketing teams with limited resources, we will support you with everything from the Self-Managed plan plus creative direction and content creation.

Fully Managed Plan

A Fully-Managed plan is for businesses with sales, but no marketing support. You can expect everything from the Co-op Managed plan plus creative execution, email deployment, funnel optimization, and keyword research. You’ll be armed with all the resources your team needs to fuel your growth.

What Results Can I Expect from Working with a Sharpspring Agency?

When you partner with a Sharpspring agency like Lure, you can expect to see results like:

– More leads

– Higher-value relationships

– Increased sales

– Improved conversions

– Higher returns on your marketing investment

Are you looking for a full-service marketing agency?

If you’re looking for a full-service marketing agency that can help you generate more leads and drive higher returns on your marketing investment, then you need to partner with a Sharpspring agency.

At Lure Agency, we offer a comprehensive suite of services that includes everything from lead generation to conversion optimization. We also provide ongoing support and training to ensure that you’re getting the most out of your Sharpspring investment.


an effective marketing strategy

How to Know Your Digital Marketing is Set Up for Success

Are you leaving money on the table? 

It's a tough question, but one that needs to be asked when it comes to your digital marketing. Do you have an effective marketing strategy in place? If not, you could be leaving money on the table. 

Consider your website to be your hardest-working salesperson; one who works 24/7 without asking for a raise or time off. It is the face of your business online - it's where prospects go to learn about what you do and reach out to start a relationship. It's your storefront, your home base, your lead magnet. It's a one-stop shop for growing your business. 

So how can you tell if your site is set up for success? We like to look at both the Science and Soul of your brand.

Here are a few factors to think about to determine whether or not you have an effective marketing strategy.

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hospitality sales | lure agency

Hospitality Sales 2022: Challenges, Opportunities & Predictions

Seasoned Sales Trainer Doug Kennedy, President at Kennedy Training Network, Inc. and Cory Falter, Principal at Lure Agency recently explored some of the biggest challenges, opportunities and predictions in hospitality sales.

Here's what they had to say.

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recruitment marketing strategies

7 Recruitment Marketing Strategies to Attract the Best Talent in 2022

Let's face it, recruitment marketing is quite different than any other type of marketing that you have done before. You are trying to get the perfect candidate's attention who is actively looking for a job, which will require some special strategies.

Today we're going to look at seven recruitment marketing strategies that you can use in your next campaign, giving you the best possible chance of attracting the best talent.

Getting good candidates interested in applying to your company is a great challenge. You have to combine recruitment efforts with marketing tactics, even though they are usually too distinct and separate teams at any business. For the continued success of your company, however, you must be selling not just your product or service but also your organization as a place to work.

Below are some strategies that a business can use to recruit for their team.

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What are you Grateful for in 2020?

Are you having a hard time being thankful this season? 2020 has been a challenging year, to say the least. With shutdowns and depressing headlines hitting us left and right, it can be easy to get caught up in the doom and gloom of our times. On the other hand, there have been some positive things that have come from our current state of affairs, too. From family connections to creative solutions to new challenges, there's one thing that's for sure; when faced with adversity we humans have more grit and determination than we give ourselves credit for!

This season, expressing gratitude is more essential than ever. While it can be easy to focus on the difficulties we're facing (and, heaven knows we all have hard things)  finding appreciation for what we do have is key to staying lifted up. What if we all took time to be grateful for the new world we have discovered as a part of our changing landscape?  What if we paused to appreciate the re-established old traditions, the opportunities that have arisen, and the gift of time to spend with our family?

That is just what we're doing here at Lure Agency.

We recently asked our team what they are grateful for this year. Here's what they had to say.

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No Demand For What You Sell?

Forget about it and do this instead.

Crazy times we live in right now, but we all need to remember this is temporary and it will soon pass.

If you’re in sales or marketing, chances are you’re reading this from your home with high anxiety on what the future holds in the chaotic time.

However, now is a time when you can shine. Now is the time to position yourself for a dramatic change when things do turn around.

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empathy marketing lure agency

Empathy Marketing: Here’s How to Serve, Survive and Thrive

It’s not easy being in the hospitality industry right now. Heck, it’s not easy being a human right now!  As a marketing agency specializing in the hospitality industry, we understand the fear and angst that is happening right now with our clients and industry peers. As fellow members of the human race, we also understand that these are scary times for everyone. 

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social selling by lure agency

Prospecting Blues? Social Selling Can Turn Things Around – Here’s Why and How

As we explore the idea of social selling, we’ll dig deep into some key concepts. In our first post on this series, we covered the idea of building relationships by serving. In today’s post, we’re going to explore how to identify your ideal client and attract them to you by “speaking their language” to make for even more impactful relationship building. We will also share the importance of setting goals for yourself. 

Let’s Dive In!

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