hospitality tech trends to watch

3 Hospitality Tech Companies to Watch in 2020

Ready to get a leg up on your competitors and turn your marketing and sales strategies into one well oiled machine? Hospitality tech companies have been keeping their ears to the ground, and are ready to address the woes of hoteliers who find themselves with stale lead lists and piles of data that need decoding. Even the savviest hotels can benefit from a boost when it comes to the latest in lead generation and data analytics. Today we’re taking a look at some of the hottest new companies to keep on your radar.

Read more

2020 hospitality trends

10 Hospitality Trends That Look Towards the New Normal

Making sure you are up to date on the latest digital trends and marketing tools has always been key to maintaining a successful business, especially in the hospitality sphere. With the industry in flux, now more than ever it’s time to reevaluate your hotel strategy from minute operational details to your overall marketing approach. This month’s #HotelMarketingBuzz is honing in on the shifting trends we are seeing as we see the dust settle on the “new normal”.

Read more

People-Based Marketing Puts the Power of Customer Identity in Your Hands

In today’s marketing world, to gain the attention of your audience, your strategic approach needs to be able to change on a dime. Each day trends shift, and new technologies are introduced, and if you don’t stay on top of it all, you may find yourself dishing out ads straight into the virtual spam bin. Now more than ever, it’s important to understand your customers, what they want, and how to keep them interested—especially since their attention span might only last the length of a Tik Tok video. 

Read more

programmatic advertising

Why Programmatic Ads Are a Vital Step to Your 2020 Hotel Strategy

Advertising is an essential factor when it comes to creating a marketing plan to successfully promote your brand. In today’s technology-driven world, there are always new methods of garnering more brand recognition and exposure. Some of the heavy hitters include word of mouth, native advertising, SEO, Pay Per Click (PPC), display advertising, retargeting, and more. In recent years one type of advertising has been getting a lot of buzz, and for good reason—programmatic advertising. Without going too deep into the technical nitty-gritty, we wanted to give you an overview of this type of advertising so you can understand why it’s so popular, and start implementing it in your own marketing strategy. 

Read more

hospitality marketing buzz

#HospitalityMarketingBuzz | Facebook and TripAdvisor Step Up Their Ad Game and California Gets Compliant

In the marketing and hospitality industry, things change at such an accelerated rate, that it’s hard to stay on top of the latest trends and technologies. To keep you in the loop, we’ve done the heavy lifting for you and invite you to take a look at our new monthly series, #HospitalityMarketingBuzz. This is a monthly roundup of fresh trends as they relate to the hospitality space. This includes new applications and platforms, feature updates on popular marketing platforms, and cutting-edge strategies to keep your business on par with what’s current. Stay in-the-know and show your colleagues that you’re not stuck in a flash-based, unresponsive world.

Read more