You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, your website is a virtual front door and face to the world. If it scares off a new visitor at the get-go, their quick reaction is to scamper away and head out to a more welcoming destination. However, if you have a deliver thoughtful, engaging and relevant content not only will you pull them in, you'll likely have them converted into raving fans.
Are you scaring away potential guests or giving them the sweet stuff? Let's find out.