By now you've probably heard it enough to know that in today's digital age every hotelier must have an online presence in order to effectively reach current and potential guests. Particularly unique and independent properties, which may not yet have the benefit of widespread brand recognition.
Now that the public is exposed to more media than any time in history, the success of your luxury property will depend on the ability to really hone in on how to attract the right kind of guests. It's not about making your reach more expansive, it's about creating a digital action plan with a goal of precision targeting and engaging content.
For today's post, let's assume you have set up a website, social media profiles and are gathering email addresses for hotel, and let's talk about ways in which to best utilize these channels in order to guide your future guests from looking to booking.