“The Only Constant is Change.” Without change stagnation occurs, which causes complacency and the death of creativity - now where’s the fun in that? In that past there was marketing, and then there was public relations. In the present, there’s still marketing, and there’s still PR, but both have shortcomings that are becoming increasingly relevant. If the two disciplines are able to combine forces and evolve into something greater than the sum of their parts, well then there may just be a need for that. Enter Inbound marketing. Inbound marketing, also referred to a relationship marketing, is a fairly new marketing term that is based upon attracting visitors to your web property with helpful website content ... and it has quickly become the new, extremely effective, kid on the block. But, does that mean it's content vs PR? Maybe not.