Passion-Based Marketing | Hotel and Lifestyle Marketing | San Diego | marketing for hotels
Passion based internet marketing for hotels and lifestyle brands, using inbound marketing and out of the box digital marketing strategies.
internet marketing for hotels, digital marketing hospitality, lifestyle marketing, inbound marketing for hotels, hospitality marketing
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marketing for hotels Tag

loyalty programs for hotels

Lookin’ for Love? Maybe It’s Time to Explore Loyalty Programs

If there's one thing we marketers love it's, well, love. A way to find that secret sauce of connecting with people and keeping them coming back for more. We wordsmith articles for websites, create fun tidbits for social media channels, crunch open rates and, oh, so much more. That magic we're hoping to create all comes down to love. A love between a person and your brand that's so deep and special there is nothing that can take it away. For anyone in the hospitality industry, there's one sure-fire way we've discovered to create a spark, and it's through a well thought-out loyalty program. If you're also looking for that love connection, we think this could be the answer.
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inbound marketing for hotels

It Might Be Winter, But Things Are Heating Up at Lure Agency With Two New Inbound Marketing Partnerships

Lure Agency is enthralled to announce two more, match-made-in-marketing-paradise, partnerships! The San Diego-based inbound marketing agency has hit the ground running in 2017, and is showing no signs of slowing down. Committed to working with clients who are as passion driven as Lure Agency, the agency has recently announced they will be aiding The Essex Resort & Spa in Burlington, Vermont, as well as Snow King Resort in Jackson, Wyoming.
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Hospitality Email Marketing

Stop the Madness :: Is Your Hospitality Email Marketing a Complete Waste of Time?

You have merely seconds to capture the attention of your audience. Seconds. Email marketing is the norm now, everyone is doing it, it’s not unusual or exciting, it’s common. Even though it’s commonplace, it’s still essential to any hospitality marketing strategy. Without a doubt, you should be email marketing. BUT you must make darn sure that your email’s are compelling, organized and genuinely interesting for your target audience, or all of the resources you’ve invested into the email campaign are for naught.
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advertising to millennials

Your Property: ‘On Fleek’ With Millennials

What’s an 11 letter word, beginning with an “M” leaves many advertisers clueless? Millennials. The group of young adults currently between the ages of 18-34. The group that wields over a trillion bucks in purchase power. A generation of independent, technology obsessed, globally focused individuals who are not to be overlooked in your advertising and marketing strategy. We get it, it’s challenging to connect with this group. First off, the millennial generation is the most populous generation yet, and trying to find general strategies to attract the entire group seems daunting (especially when they have their own language!) Secondly, they are completely embedded in the social media world, and likely know more about technology than the rest of us. No sweat, there are plenty of general strategies you can adopt to ensure you have a better chance of garnering the attention of millennials, here are a few to consider:
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marketing automation goals

Hit Your Sales Target With These 4 Powerful Marketing Automation Goals

In an earlier post, we covered hot automation tips for boosting hotel sales. Today, we're going to expand on those ideas and explore automation goals. The topic of automation for a lifestyle brand is an important one. Why? Because the key to success lies on the organizations ability to efficiently attract and convert the best leads. Before you start considering ways to automate your brand's marketing, you first have to decide exactly where your priorities are. It's important to create specific goals and make an automation strategy. Once you do this, it's easy to figure out exactly what you need automated and how you're going to go about doing it.
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blogging for hotels

Get Out of Your Blog Fog – 5 Reasons You Should Be Blogging for Your Hotel Now

There’s no doubt about it, in today’s online-centric world if you aren’t blogging then you’re simply pouring revenue down the drain. Business blogging is essential, your business blog is a place to share insights, current events and general useful information. Invest in a content publication strategy starting with a blog, and reap the rewards. Search visibility, leads, sales and so much more will improve with a successful blog. To help drive home our point, here are our top 5 reasons why blogging is essential.
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digital marketing tips for hotels

From Looking to Booking – Digital Marketing Tips for Luxury Properties

By now you've probably heard it enough to know that in today's digital age every hotelier must have an online presence in order to effectively reach current and potential guests. Particularly unique and independent properties, which may not yet have the benefit of widespread brand recognition. Now that the public is exposed to more media than any time in history, the success of your luxury property will depend on the ability to really hone in on how to attract the right kind of guests. It's not about making your reach more expansive, it's about creating a digital action plan with a goal of precision targeting and engaging content. For today's post, let's assume you have set up a website, social media profiles and are gathering email addresses for hotel, and let's talk about ways in which to best utilize these channels in order to guide your future guests from looking to booking.
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inbound sales for hotels

Inbound Sales For Your Hotel :: Be the Hero

Best practices reap best rewards. When it comes to sales, this is exponentially true. Except, for a hotel these days, what are the “best practices” in sales? With the constant evolution of technology and the overwhelming onslaught of tools, it can be challenging to discern what to use, when, where, why, and even how. We have uncovered a sales technique that both uses best practices and can position you as a superhero. It's called inbound sales and we are here to tell you more about it.
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internet marketing for hotels 1

Internet Marketing for Hotels – Trends to Embrace in 2016

It's hard to believe we are nearly through the first quarter of 2016, and with a good ten months ahead of us, it's never too late to getting the ball rolling on proven trends from which any industry can benefit, but especially hotels. Internet marketing for hotels has changed rapidly in the past few years, and will continue to evolve as technologies roll out. Wondering how you can leverage the latest trends from ways in which your brand can benefit? Here is a breakdown.
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