What’s an 11 letter word, beginning with an “M” leaves many advertisers clueless?
Millennials. The group of young adults currently between the ages of 18-34. The group that wields over a trillion bucks in purchase power.
A generation of independent, technology obsessed, globally focused individuals who are not to be overlooked in your advertising and marketing strategy.
We get it, it’s challenging to connect with this group. First off, the millennial generation is the most populous generation yet, and trying to find general strategies to attract the entire group seems daunting (especially when they have their own language!) Secondly, they are completely embedded in the social media world, and likely know more about technology than the rest of us.
No sweat, there are plenty of general strategies you can adopt to ensure you have a better chance of garnering the attention of millennials, here are a few to consider: