Passion-Based Marketing | Hotel and Lifestyle Marketing | San Diego | hotel marketing
Passion based internet marketing for hotels and lifestyle brands, using inbound marketing and out of the box digital marketing strategies.
internet marketing for hotels, digital marketing hospitality, lifestyle marketing, inbound marketing for hotels, hospitality marketing
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hotel marketing Tag

inbound marketing for hotels

What if Darth Vader Was Your VIP Guest?

Our Team consisting of Cory Falter, Michael Duffy and myself recently offered the following content as a presentation at a conference. Want the slides? Let me know!  In a galaxy not so far, far, far away...  a brave leader is trying to grow the outpost he and his followers believe so deeply in. But their methods, although historic and heroic, are no match for the new world. All of a sudden, inbound out of the sky, comes a prophet in white – who promises a connection that could grow their outpost beyond their wildest imaginations. But, before he can share his secrets, a test will prove the worthiness of the outposters...
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loyalty programs for hotels

Lookin’ for Love? Maybe It’s Time to Explore Loyalty Programs

If there's one thing we marketers love it's, well, love. A way to find that secret sauce of connecting with people and keeping them coming back for more. We wordsmith articles for websites, create fun tidbits for social media channels, crunch open rates and, oh, so much more. That magic we're hoping to create all comes down to love. A love between a person and your brand that's so deep and special there is nothing that can take it away. For anyone in the hospitality industry, there's one sure-fire way we've discovered to create a spark, and it's through a well thought-out loyalty program. If you're also looking for that love connection, we think this could be the answer.
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inbound marketing for hotels

It Might Be Winter, But Things Are Heating Up at Lure Agency With Two New Inbound Marketing Partnerships

Lure Agency is enthralled to announce two more, match-made-in-marketing-paradise, partnerships! The San Diego-based inbound marketing agency has hit the ground running in 2017, and is showing no signs of slowing down. Committed to working with clients who are as passion driven as Lure Agency, the agency has recently announced they will be aiding The Essex Resort & Spa in Burlington, Vermont, as well as Snow King Resort in Jackson, Wyoming.
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content marketing rules

Pugs, Politics and More Content Marketing No-No’s for Hospitality Brands

Let's face it; it's a dog eat dog world out there in digital marketing land. With more and more brands vying for the decreasing attention span of potential customers, it can be easy to lean on click-bait tactics for standing out. Like pugs. Or politics. Or any Kardashian-ish ploy to get people to look. But, these are all mistakes. Big, 'uge mistakes. If you've fallen victim to any of these content marketing traps, we're asking you to drop the keyboard, take a step back and get yourself back on track with these no-fail content marketing rules that are certain to help drive inbound sales, and your bottom line.
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advertising to millennials

Your Property: ‘On Fleek’ With Millennials

What’s an 11 letter word, beginning with an “M” leaves many advertisers clueless? Millennials. The group of young adults currently between the ages of 18-34. The group that wields over a trillion bucks in purchase power. A generation of independent, technology obsessed, globally focused individuals who are not to be overlooked in your advertising and marketing strategy. We get it, it’s challenging to connect with this group. First off, the millennial generation is the most populous generation yet, and trying to find general strategies to attract the entire group seems daunting (especially when they have their own language!) Secondly, they are completely embedded in the social media world, and likely know more about technology than the rest of us. No sweat, there are plenty of general strategies you can adopt to ensure you have a better chance of garnering the attention of millennials, here are a few to consider:
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digital marketing tips for hotels

From Looking to Booking – Digital Marketing Tips for Luxury Properties

By now you've probably heard it enough to know that in today's digital age every hotelier must have an online presence in order to effectively reach current and potential guests. Particularly unique and independent properties, which may not yet have the benefit of widespread brand recognition. Now that the public is exposed to more media than any time in history, the success of your luxury property will depend on the ability to really hone in on how to attract the right kind of guests. It's not about making your reach more expansive, it's about creating a digital action plan with a goal of precision targeting and engaging content. For today's post, let's assume you have set up a website, social media profiles and are gathering email addresses for hotel, and let's talk about ways in which to best utilize these channels in order to guide your future guests from looking to booking.
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internet marketing for hotels 1

Internet Marketing for Hotels – Trends to Embrace in 2016

It's hard to believe we are nearly through the first quarter of 2016, and with a good ten months ahead of us, it's never too late to getting the ball rolling on proven trends from which any industry can benefit, but especially hotels. Internet marketing for hotels has changed rapidly in the past few years, and will continue to evolve as technologies roll out. Wondering how you can leverage the latest trends from ways in which your brand can benefit? Here is a breakdown.
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hospitality marketing - turtle bay

Extraordinary Hospitality Meets Passionate Marketing for an Unparalleled Partnership

Benchmark Hospitality International, a recognized global leader in the management and marketing of resorts, hotels, and conference centers, has partnered with passion-based and content-driven marketing agency, Lure Agency. Unlike many management companies, Benchmark Hospitality International takes an entrepreneurial approach, to foster creativity and individuality among...

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