Passion-Based Marketing | Hotel and Lifestyle Marketing | San Diego | content marketing
Passion based internet marketing for hotels and lifestyle brands, using inbound marketing and out of the box digital marketing strategies.
internet marketing for hotels, digital marketing hospitality, lifestyle marketing, inbound marketing for hotels, hospitality marketing
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content marketing Tag

What if Darth Vader Was Your VIP Guest?

Our Team consisting of Cory Falter, Michael Duffy and myself recently offered the following content as a presentation at a conference. Want the slides? Let me know!  In a galaxy not so far, far, far away...  a brave leader is trying to grow the outpost he and his followers believe so deeply in. But their methods, although historic and heroic, are no match for the new world. All of a sudden, inbound out of the sky, comes a prophet in white – who promises a connection that could grow their outpost beyond their wildest imaginations. But, before he can share his secrets, a test will prove the worthiness of the outposters...
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content marketing rules

Pugs, Politics and More Content Marketing No-No’s for Hospitality Brands

Let's face it; it's a dog eat dog world out there in digital marketing land. With more and more brands vying for the decreasing attention span of potential customers, it can be easy to lean on click-bait tactics for standing out. Like pugs. Or politics. Or any Kardashian-ish ploy to get people to look. But, these are all mistakes. Big, 'uge mistakes. If you've fallen victim to any of these content marketing traps, we're asking you to drop the keyboard, take a step back and get yourself back on track with these no-fail content marketing rules that are certain to help drive inbound sales, and your bottom line.
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attraction marketing

Whoever Thought a Sweepstakes Would Be A Great First Date?

So there’s you, alone, hoping to find a match made in heaven. And then there’s them, alone, also waiting to discover someone who can fulfill their needs. Now all you need is to meet, and have that first date, and the rest can, and will, be history. Are we talking about dating here? Or are we talking inbound marketing? One could argue - what’s the difference? Ok, yes they aren’t the same thing, but if we consider, for a moment, the similarities between the two, perhaps the path to achieving inbound marketing success will be clearer. The first date is the opportunity to plead your case, to start to build the foundation of the relationship which will influence the relationship forever more. So how do you get to the first date?
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Hospitality Email Marketing

Stop the Madness :: Is Your Hospitality Email Marketing a Complete Waste of Time?

You have merely seconds to capture the attention of your audience. Seconds. Email marketing is the norm now, everyone is doing it, it’s not unusual or exciting, it’s common. Even though it’s commonplace, it’s still essential to any hospitality marketing strategy. Without a doubt, you should be email marketing. BUT you must make darn sure that your email’s are compelling, organized and genuinely interesting for your target audience, or all of the resources you’ve invested into the email campaign are for naught.
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web design for hotels

Is Your Hotel Web Design a Trick or Treat?

You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, your website is a virtual front door and face to the world. If it scares off a new visitor at the get-go, their quick reaction is to scamper away and head out to a more welcoming destination. However, if you have a deliver thoughtful, engaging and relevant content not only will you pull them in, you'll likely have them converted into raving fans. Are you scaring away potential guests or giving them the sweet stuff? Let's find out.
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blogging for hotels

Get Out of Your Blog Fog – 5 Reasons You Should Be Blogging for Your Hotel Now

There’s no doubt about it, in today’s online-centric world if you aren’t blogging then you’re simply pouring revenue down the drain. Business blogging is essential, your business blog is a place to share insights, current events and general useful information. Invest in a content publication strategy starting with a blog, and reap the rewards. Search visibility, leads, sales and so much more will improve with a successful blog. To help drive home our point, here are our top 5 reasons why blogging is essential.
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digital marketing tips for hotels

From Looking to Booking – Digital Marketing Tips for Luxury Properties

By now you've probably heard it enough to know that in today's digital age every hotelier must have an online presence in order to effectively reach current and potential guests. Particularly unique and independent properties, which may not yet have the benefit of widespread brand recognition. Now that the public is exposed to more media than any time in history, the success of your luxury property will depend on the ability to really hone in on how to attract the right kind of guests. It's not about making your reach more expansive, it's about creating a digital action plan with a goal of precision targeting and engaging content. For today's post, let's assume you have set up a website, social media profiles and are gathering email addresses for hotel, and let's talk about ways in which to best utilize these channels in order to guide your future guests from looking to booking.
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Content Marketing vs Advertising

Is Your Hotel Marketing Strategy More Like Tinder or Match.com?

The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar (believe it or not). For example, when considering marketing strategies you want to attract, convert, delight, and ultimately have a customer forever, right? Well, the same can be said when you're looking for love - maybe not the forever part, but we'll get to that. Whether in business or love - it all boils down to what your goals are. Do you want someone who is going to go the distance with you? Or, simply a passing fling? We're thinking for business, you are looking for long term success. That's why in this post, we are breaking down two popular marketing strategies and how one is like Tinder, while the other is like Match.com.
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lure agency

Lure Agency and Holden Marketing Group Join Forces

LAUNCHING REVENUE DRIVING HOSPITALITY CONTENT MARKETING PROGRAM

SAN DIEGO, CA – Lure Agency, a full service, marketing agency specializing in content marketing for the hospitality industry, has announced a new partnership with Holden Marketing Group. The primary purpose of the partnership is to provide depth of expertise and on property hotel experience to the services each of the companies provide on an individual basis.
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content vs pr travel industry

Content vs. PR. Is There a Battle Brewing in the Travel Industry?

“The Only Constant is Change.” Without change stagnation occurs, which causes complacency and the death of creativity - now where’s the fun in that? In that past there was marketing, and then there was public relations. In the present, there’s still marketing, and there’s still PR, but both have shortcomings that are becoming increasingly relevant. If the two disciplines are able to combine forces and evolve into something greater than the sum of their parts, well then there may just be a need for that. Enter Inbound marketing. Inbound marketing, also referred to a relationship marketing, is a fairly new marketing term that is based upon attracting visitors to your web property with helpful website content ... and it has quickly become the new, extremely effective, kid on the block. But, does that mean it's content vs PR? Maybe not. 
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