Our Team consisting of Cory Falter, Michael Duffy and myself recently offered the following content as a presentation at a conference. Want the slides? Let me know!
In a galaxy not so far, far, far away... a brave leader is trying to grow the outpost he and his followers believe so deeply in. But their methods, although historic and heroic, are no match for the new world. All of a sudden, inbound out of the sky, comes a prophet in white – who promises a connection that could grow their outpost beyond their wildest imaginations. But, before he can share his secrets, a test will prove the worthiness of the outposters...
So there’s you, alone, hoping to find a match made in heaven. And then there’s them, alone, also waiting to discover someone who can fulfill their needs.
Now all you need is to meet, and have that first date, and the rest can, and will, be history.
Are we talking about dating here? Or are we talking inbound marketing? One could argue - what’s the difference? Ok, yes they aren’t the same thing, but if we consider, for a moment, the similarities between the two, perhaps the path to achieving inbound marketing success will be clearer.
The first date is the opportunity to plead your case, to start to build the foundation of the relationship which will influence the relationship forever more. So how do you get to the first date?