Villas of Grand Cypress

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Brand and Positioning

Create a story only you can tell.

Situation:

In our Brand Session, we discovered that this Orlando golf resort “owned” the male and golf-oriented demos, but was leaving the potential bookings from park-oriented leisure and family business on the table.

Solution:

We created four Branded Content story videos that depicted our target audiences engaged in resort activities outside of golf, communicating that the property was great for bringing your romantic or family party. Designed in 60-second formats, the short films (and the associated photo shoot stills) allowed the property to post engaging content on social media outlets, and began a conversation that broadened the perception of the current and aspirational audiences.

Result:

Video impressions increase by 22.5%
Page duration increase by 15.8%

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