Big Brothers Big Sisters | Benchmark Resorts & Hotels

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInShare on StumbleUpon

Co-op / partnership marketing

Set yourself apart by joining together.

Situation:

One of our major clients, BENCHMARK®, a global hospitality company, partners with Big Brothers Big Sisters of America as their signature charity. As an in-kind contribution, they offered resort stays to the “Littles” and their families. They asked us to promote the altruistic initiative.

Solution:

The big picture understanding during our research came from the fact that, for many of the children who are in challenged parent/guardian situations, summer is a lonely, at-risk time, as opposed to the carefree and fun experience it is for other kids. This inspired the narrative for a 60-second short film distributed on social media channels, as well as the BBBSA and Benchmark websites, which bolstered the image of both entities.

Result:

Referral traffic increase of 25.2%
Lead opt-ins increase of 74.2%

WordPress Video Lightbox