Lure Agency and Natirar :: A Partnership Like This Only Comes Around Once Every 104 Years
Top Image: Natirar Mansion circa early 1900s
Imagine, being tasked with the impossible – creating genuine interest around an experience, product, or place through simply telling a story.
This is the task of content marketing – to capture, create, even over-emphasize the story behind a product, experience or place in the hopes of garnering just a few more seconds of attention from the audience. A few seconds of attention that, hopefully, convinces said audience to take further action.
Consider this – if it were an easy task to do such a thing, we would all quit our jobs, start selling something and become wealthy beyond imagination. Not the status quo, is it? Being heard above all the racket these days is a monumental task, yet content marketers everywhere are giving it their best go.
Every now and again a miracle occurs – a content marketing agency, such as ourselves, discovers a gem – a product, experience, or place that is so inherently interesting, the story nearly crafts itself. A content marketing shangri-la.
A Story to Honor the Past and Embrace the Future
104 years. That’s how long it can take for such a partnership to occur. The partnership between an inherently interesting product, experience, or place and a passionate, hard-working content marketing agency.
It all began in 1912, when a wealthy young elite New York couple became weary of the hustle and bustle of New York City and constructed a magnificent countryside retreat. Named after the river running through the property, Raritan River, but backwards. Thus, Natirar was born and with it a legacy that transcends the ages.
Switch back to today, 2016, 104 years later and Natirar is being creatively re-imagined. The glory of its past is being perfectly preserved, while the luxuries of modern times are being elegantly installed. It’s already serving as an escape from reality, but once the transformation is complete, it will be a total mind, body, and soul vacation for those who value life’s finery.
Every inch of Natirar is a story. The reason behind its conception, the design of its buildings, the sustainable farm it features on property, it’s past uses, owners, and guests. Natirar has a fascinating past, a vibrant present, and a dazzling future.
To be tasked with creating content, to share it’s story with the world, to promote it’s purpose and ideals, well that isn’t a task at all. It’s our passion.