Lure Agency and Holden Marketing Group Join Forces
LAUNCHING REVENUE DRIVING HOSPITALITY CONTENT MARKETING PROGRAM
SAN DIEGO, CA – Lure Agency, a full service, marketing agency specializing in content marketing for the hospitality industry, has announced a new partnership with Holden Marketing Group. The primary purpose of the partnership is to provide depth of expertise and on property hotel experience to the services each of the companies provide on an individual basis.
“The team at Holden Marketing brings over 40 years of hotel experience, and having been on property they understand the intricacies of hotel marketing that can only be obtained working directly in that environment,” said Cory Falter, founder and chief creative officer for Lure. “Their background is the perfect complement to our existing skill set and growth strategy moving forward.”
Content marketing programs, which are widely used in other industries, are relatively new to hotels and resorts and offer a highly trackable, well-proven marketing strategy.
• Increases the Internet footprint for independent hotels allowing them to compete online with brands and chains
• Increases website visits
• Increases social media engagement and followers
• Increases email databases
• Delivers qualified leads for the lucrative weddings and group meetings markets
The program’s primary function is to engage with potential customers at the beginning of the buying process by creating and promoting content that draws them to the hotel website. Holden Marketing will oversee the development of strategy and program management while the Lure Agency provides the technology, execution and support.
About Lure Agency
Lure Agency, is a full-service boutique branding and inbound marketing agency with a passion for lifestyle brands including hospitality, food and beverage, spa, health & wellness and retail luxury. The agency’s goal is bold, yet simple: to raise ROI and revenue for its clients. Lure Agency partners with clients across the nation and around the world, has received numerous industry awards and has appeared on Travel Channel’s “Hotel Impossible” for its industry insights. For more information, on Lure Agency, visit www.lureagency.com.
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619-889-8156 | Cory@LureAgency.com | LureAgency.com