Guest personas are fictional, generalized representations of your ideal customers. As a hotelier, it’s important to try and understand your customers (and prospective customers) better, so as to make it easier for you to tailor your content marketing to the specific needs, behaviors, and concerns of different groups.
Buyers are evolving, and creating a guest persona will aid in your marketing efforts to continue to reach them and, eventually, convert them into raving fans that will benefit your brand for years to come.
This Guest Persona Worksheet is designed as a starting point. The strongest personas are based on market research, and insights you gather from your actual customer base. Many properties could have as few as one or two personas, or as many as 10 or 20. Start small and build your way up.