Forget the IRS, Google is about to unleash “Mobilegeddon”!
April 21st is rapidly approaching. And for some hotels, there’s much more to fear than the Tax Man. This event is so impactful to the hospitality industry, many insiders have named it “Mobilegeddon”.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.“ Google has stated.
This should come as no surprise as last year the company announced it would start including a “mobile-friendly label” to its mobile search results, so this is just another step toward a “mobile-forward” usability strategy.
Unfortunately, many hotels have postponed or avoided optimizing their sites for mobile devices, and have survived, but that’s about to change forever.
Google is constantly making updates. So, what makes this update so scary?
Google’s Webmaster Trends team, was quoted at SMX Munich as saying that “the new mobile-friendly algorithm change will have more of an impact on search rankings than any other prior Google update.” Sounds pretty scary to me, especially if you’re not prepared for it. The result could prove catastrophic to your bottom line.
Steps to consider to help weather the storm.
If your site is already mobile-friendly, you can now take a sigh of relief. However, if you have not heed the warnings from Google and postponed executing a mobile strategy, NOW is the time to take action before lightning strikes.
Start by evaluating the mobile friendliness of your website, by testing it on Mobile Friendliness Test and Mobile Usability Report provided by Google. It’s a great start to see if your website meets the basic standards for a mobile optimized website. Based on the results of the tests, you really only have two options to consider:
Option 1: Develop a mobile version of your existing site which is a “stand alone” extension of your main website. Due to the tight timeframe and costs, this might be the best option as a temporary solution while you consider a more in-depth and long-term strategy. The main downside of this option is the maintenance factor since you’ll need to make any updates of changes on both versions.
Option 2: The preferred and long-term solution would be to create a website for your hotel that is mobile-responsive in nature. This means the content on your site will adjust automatically for maximum viewing across multiple devices and monitors, such as tablets or smart phones. The additional benefit is that you’ll only have to maintain one website. Normally, this solution takes more time and is more costly, but thanks to advancements in technology, there are alternatives to long lead times and large development costs. Our hotel vanity website solution is an example that is both easy to set-up and low cost. Additionally, it’s scalable, easy to maintain and integrates seemlessly with our content-driven sales platform, transforming a website into a direct booking and lead generating machine.
The good news is there’s still time to take shelter before Mobilegeddon hits, but time is running out quickly. If you need help navigating the rough waters ahead, Pick up the phone, send an email, tweet us, friend us, or stop by during relatively regular business hours. We’d love to help.
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