Passion-Based Marketing | Hotel and Lifestyle Marketing | San Diego | Hotel digital strategies
Passion based internet marketing for hotels and lifestyle brands, using inbound marketing and out of the box digital marketing strategies.
internet marketing for hotels, digital marketing hospitality, lifestyle marketing, inbound marketing for hotels, hospitality marketing
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Hotel digital strategies

loyalty programs for hotels

Lookin’ for Love? Maybe It’s Time to Explore Loyalty Programs

If there's one thing we marketers love it's, well, love. A way to find that secret sauce of connecting with people and keeping them coming back for more. We wordsmith articles for websites, create fun tidbits for social media channels, crunch open rates and, oh, so much more. That magic we're hoping to create all comes down to love. A love between a person and your brand that's so deep and special there is nothing that can take it away. For anyone in the hospitality industry, there's one sure-fire way we've discovered to create a spark, and it's through a well thought-out loyalty program. If you're also looking for that love connection, we think this could be the answer.
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web design for hotels

Is Your Hotel Web Design a Trick or Treat?

You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, your website is a virtual front door and face to the world. If it scares off a new visitor at the get-go, their quick reaction is to scamper away and head out to a more welcoming destination. However, if you have a deliver thoughtful, engaging and relevant content not only will you pull them in, you'll likely have them converted into raving fans. Are you scaring away potential guests or giving them the sweet stuff? Let's find out.
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snapchat for hotels

“Oh Snap” – Why the Hospitality Industry Needs to be on Snapchat

In the ever-changing world of social media there is a driving new force on the street that hoteliers shouldn't ignore, and that platform is Snapchat. What began as the "picture disappearing app" in the summer of  2011 from three Stanford students, has quickly become one of the most unique forms of story-telling a brand can use.  In fact, that funny little yellow ghost icon is captivating millions of people every day, and is showing no signs of stopping.  Should your hotel be utilizing Snapchat? If you’ve been searching for methods to reach the millennials (and the growing demographics beyond), then the answer is yes.
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content vs pr travel industry

Content vs. PR. Is There a Battle Brewing in the Travel Industry?

“The Only Constant is Change.” Without change stagnation occurs, which causes complacency and the death of creativity - now where’s the fun in that? In that past there was marketing, and then there was public relations. In the present, there’s still marketing, and there’s still PR, but both have shortcomings that are becoming increasingly relevant. If the two disciplines are able to combine forces and evolve into something greater than the sum of their parts, well then there may just be a need for that. Enter Inbound marketing. Inbound marketing, also referred to a relationship marketing, is a fairly new marketing term that is based upon attracting visitors to your web property with helpful website content ... and it has quickly become the new, extremely effective, kid on the block. But, does that mean it's content vs PR? Maybe not. 
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internet marketing for hotels 1

Internet Marketing for Hotels – Trends to Embrace in 2016

It's hard to believe we are nearly through the first quarter of 2016, and with a good ten months ahead of us, it's never too late to getting the ball rolling on proven trends from which any industry can benefit, but especially hotels. Internet marketing for hotels has changed rapidly in the past few years, and will continue to evolve as technologies roll out. Wondering how you can leverage the latest trends from ways in which your brand can benefit? Here is a breakdown.
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hotel marketing automation1

Boost Hotel Sales with These Hot Marketing Automation Tips

The demand for consumer attention is at an all-time high. The catch-phrase for this might be “if you can’t stand the heat, stay out of the kitchen.” Rather than “staying out,” let's find a smarter way to withstand the heat. You’re likely plagued by two main issues: you, or your team, spends exorbitant amounts of time dealing with routine menial hotel marketing tasks, and needs a more efficient way to send targeted message to various audiences. Hotel marketing automation is the solution to both of those issues. Because of the constant battle to retain and increase your segment of the market, time is more important than ever. Without the aid of marketing tools it’ll be difficult to keep your head above water. Marketing automation will help you streamline the entire messaging process.
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