Passion-Based Marketing | Hotel and Lifestyle Marketing | San Diego | Blog
Passion based internet marketing for hotels and lifestyle brands, using inbound marketing and out of the box digital marketing strategies.
internet marketing for hotels, digital marketing hospitality, lifestyle marketing, inbound marketing for hotels, hospitality marketing
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Blog

summer travel ideas

Top Four Summer Secret Destinations And Cool Tips From Lure Agency

Distant islands, southern charm, magnificent national parks, and a jaunt across the Atlantic. These are some of the destinations our Lure Agency team is recommending this summer travel season. We’ve been all over the U.S. and around the globe. We’ve experienced everything from the most luxurious hotels and destinations to rafting down the Colorado river for a week straight. Travel is our passion, and we love sharing it with you! To kick start summer 2017, we interviewed the Lure Agency team to find out which destination they recommend visiting this summer. We’re not talking the usual suspects such as Yosemite, Hawaii, or Martha’s Vineyard. The Lure Agency team recommendations are surprising, refreshing, and exciting. Enjoy!
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What if Darth Vader Was Your VIP Guest?

Our Team consisting of Cory Falter, Michael Duffy and myself recently offered the following content as a presentation at a conference. Want the slides? Let me know!  In a galaxy not so far, far, far away...  a brave leader is trying to grow the outpost he and his followers believe so deeply in. But their methods, although historic and heroic, are no match for the new world. All of a sudden, inbound out of the sky, comes a prophet in white – who promises a connection that could grow their outpost beyond their wildest imaginations. But, before he can share his secrets, a test will prove the worthiness of the outposters...
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loyalty programs for hotels

Lookin’ for Love? Maybe It’s Time to Explore Loyalty Programs

If there's one thing we marketers love it's, well, love. A way to find that secret sauce of connecting with people and keeping them coming back for more. We wordsmith articles for websites, create fun tidbits for social media channels, crunch open rates and, oh, so much more. That magic we're hoping to create all comes down to love. A love between a person and your brand that's so deep and special there is nothing that can take it away. For anyone in the hospitality industry, there's one sure-fire way we've discovered to create a spark, and it's through a well thought-out loyalty program. If you're also looking for that love connection, we think this could be the answer.
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digital marketing for hotels

3 Spring Cleaning Tasks You Can’t Delegate to the Housekeeping Department

Travel season is just around the corner and, believe it or not, your housekeeping department isn't the only one with mounting to-do lists to get ready for it. Your hotel's marketing department should be too! Now is the perfect time "spring clean" the organization's website and email marketing. Small tweaks now can reap big rewards later. Here are three spring cleaning tasks to turn your hotel's digital marketing into a lead-capturing machine.
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content marketing rules

Pugs, Politics and More Content Marketing No-No’s for Hospitality Brands

Let's face it; it's a dog eat dog world out there in digital marketing land. With more and more brands vying for the decreasing attention span of potential customers, it can be easy to lean on click-bait tactics for standing out. Like pugs. Or politics. Or any Kardashian-ish ploy to get people to look. But, these are all mistakes. Big, 'uge mistakes. If you've fallen victim to any of these content marketing traps, we're asking you to drop the keyboard, take a step back and get yourself back on track with these no-fail content marketing rules that are certain to help drive inbound sales, and your bottom line.
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attraction marketing

Whoever Thought a Sweepstakes Would Be A Great First Date?

So there’s you, alone, hoping to find a match made in heaven. And then there’s them, alone, also waiting to discover someone who can fulfill their needs. Now all you need is to meet, and have that first date, and the rest can, and will, be history. Are we talking about dating here? Or are we talking inbound marketing? One could argue - what’s the difference? Ok, yes they aren’t the same thing, but if we consider, for a moment, the similarities between the two, perhaps the path to achieving inbound marketing success will be clearer. The first date is the opportunity to plead your case, to start to build the foundation of the relationship which will influence the relationship forever more. So how do you get to the first date?
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Hospitality Email Marketing

Stop the Madness :: Is Your Hospitality Email Marketing a Complete Waste of Time?

You have merely seconds to capture the attention of your audience. Seconds. Email marketing is the norm now, everyone is doing it, it’s not unusual or exciting, it’s common. Even though it’s commonplace, it’s still essential to any hospitality marketing strategy. Without a doubt, you should be email marketing. BUT you must make darn sure that your email’s are compelling, organized and genuinely interesting for your target audience, or all of the resources you’ve invested into the email campaign are for naught.
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web design for hotels

Is Your Hotel Web Design a Trick or Treat?

You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, your website is a virtual front door and face to the world. If it scares off a new visitor at the get-go, their quick reaction is to scamper away and head out to a more welcoming destination. However, if you have a deliver thoughtful, engaging and relevant content not only will you pull them in, you'll likely have them converted into raving fans. Are you scaring away potential guests or giving them the sweet stuff? Let's find out.
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advertising to millennials

Your Property: ‘On Fleek’ With Millennials

What’s an 11 letter word, beginning with an “M” leaves many advertisers clueless? Millennials. The group of young adults currently between the ages of 18-34. The group that wields over a trillion bucks in purchase power. A generation of independent, technology obsessed, globally focused individuals who are not to be overlooked in your advertising and marketing strategy. We get it, it’s challenging to connect with this group. First off, the millennial generation is the most populous generation yet, and trying to find general strategies to attract the entire group seems daunting (especially when they have their own language!) Secondly, they are completely embedded in the social media world, and likely know more about technology than the rest of us. No sweat, there are plenty of general strategies you can adopt to ensure you have a better chance of garnering the attention of millennials, here are a few to consider:
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marketing automation goals

Hit Your Sales Target With These 4 Powerful Marketing Automation Goals

In an earlier post, we covered hot automation tips for boosting hotel sales. Today, we're going to expand on those ideas and explore automation goals. The topic of automation for a lifestyle brand is an important one. Why? Because the key to success lies on the organizations ability to efficiently attract and convert the best leads. Before you start considering ways to automate your brand's marketing, you first have to decide exactly where your priorities are. It's important to create specific goals and make an automation strategy. Once you do this, it's easy to figure out exactly what you need automated and how you're going to go about doing it.
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